Naturally Pretty Matte Luxe Transforming Eyeshadow Palette

4.4 (148)
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Product details

Web ID: 5618361
Developed with plastic surgeons, this Naturally Pretty Eyeshadow Palette makes your eyes come alive with 14 highly pigmented, long-wearing, universal eyeshadows that turn from matte to radiant pearl with a tap of the bonus Transforming Pearl shade, giving you endless eye-opening color combinations. Infused with anti-aging hydrolyzed collagen, real silk and peptides, each paraben-free & talc-free shadow glides on beautifully and brightens the look of your eyes. The ideal palette for every IT Girl's makeup collection!

  • Product Features

    • HOW TO USE:
    • To turn any shadow from matte to radiant pearl, dip your favorite IT Cosmetics brush into your choice of matte shadow, then tap it into the Transforming Pearl shade and apply
    • Shades can be worn alone or mixed together, wet or dry, as shadows or as liners
    • USE WITH:
    • Heavenly Luxe™ No-Tug™ Dual Eyeshadow Brush #5 WebID: 5618352

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • For complete details, see our Shipping and Returns policies.
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Ratings & Reviews

Here's what customers think
  • The eyeshadow palette offers a range of neutral matte shades that can be transformed into shimmery finishes.
  • The shadows are described as highly pigmented, long-lasting, and easy to blend with minimal fallout.
  • The palette is suitable for creating both natural and dramatic eye looks and is reported to be flattering for various skin tones and ages, especially for those with mature or sensitive eyes.
  • While a few customers found the colors less pigmented or not as flattering, the majority of reviews are extremely positive.
AI-generated summary from 148 customers reviews.
4.4/5

148 star ratings & reviews

Write a Review
77.0% of reviews have 5 stars
114
6.8% of reviews have 4 stars
10
5.4% of reviews have 3 stars
8
3.4% of reviews have 2 stars
5
7.4% of reviews have 1 star
11

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

7 customer images

148 reviews
Tida
2 months ago

Disappointed

I love this palette and am so disappointed that it’s been discontinued. Why in the world would you leave it on a website if it’s not available??? Surely your IT team is savvy enough to to remove discontinued items from the website.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS2 months ago

Hello there! Thank you for bringing this to our attention. We apologize that the Naturally Pretty Matte Luxe Transforming Eyeshadow Palette has been discontinued. As consumers ourselves, we know how disappointing IT is when a product you love is no longer offered. As a brand, we are forced to make these difficult decisions to discontinue certain products. This gives us the opportunity to launch new and innovative products that we think our IT Family will love! We apologize that it is still listed on the site and we will let our team know and have this corrected. We appreciate your feedback. Your satisfaction is very important to us.

Huge fan
3 months ago
Incentivized review

Desperate

Please bring your eye shadow pallets back, we love it so much

Customer review from itcosmetics.com

Why would you do this
5 months ago
from Macedon Ny

Beyond Disappointed

I am so disappointed you discontinued IT Naturally Pretty eyeshadow palette. I do not use any other eyeshadow. Why would you do this to such a beloved pallette? I am concidering ending my use of all your products.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS4 months ago

Hello there! Thank you for your feedback. We’re genuinely sorry to hear how disappointed you are about the discontinuation of our Naturally Pretty Matte Luxe Transforming Eyeshadow Palette. We completely understand when you find a product that works beautifully for your skin, it’s frustrating to see it go. Please know this decision wasn’t made lightly. We would love to recommend the Celebrate Glow Face & Eye Makeup Palette. This product is a highlighter, blush and eyeshadow in 1. Please click here https://tinyurl.com/youmvbs6 for more details. Your satisfaction is very important to us. Thanks for being an IT Girl! XOXO.

Msmarti
7 months ago

Perfect!

I loved this eyeshadow palette, especially the transforming hello light! There was no other eyeshadow from any other brand that provided the type of staying power coverage and look that this pallet did! It was part of my daily routine. II am very upset that it’s been discontinued with no replacement product comparable. Why was it discontinued?

Customer review from itcosmetics.com

BJeanC
9 months ago
from Rossford Ohio

Disappointed

What a disappointment these colors where my favorite especially soft light!!!

Customer review from itcosmetics.com

suzinky
10 months ago

Perfect

Please don’t discontinue. Love it. Perfect colors! Applies and blends beautifully.

Customer review from itcosmetics.com

AbbyGrl
1 year ago

Love the Naturally Pretty Palette. Bring Back!!!

Bring this back please! I am almost out of my three faves in this pallet, Soft Light, Warmth and Soulful. The essentials mini palette product does not compare - not enough choices for a natural look. Most women who want a natural look don't wear black eyeshadow BTW (eye roll). So disappointed! :-(

Customer review from itcosmetics.com

JJRR
1 year ago
from Texas

Bring it back!

Bring it back! Otherwise, take it off the website.

Recommends this product

Customer review from itcosmetics.com