Superhero Elastic Stretch Volumizing and Lengthening Mascara Travel Size

4.2 (2,237)
$14.45 with code: VIP$17.00

Developed with plastic surgeons, this mini volumizing and lengthening mascara is clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat!

  • WHAT IT DOES:
  • Delivers dramatic length and volume for the beauty of a fuller and longer eyelashes in just one coat!
  • Buildable makeup formula allows for longer eyelash looks with each additional coat
  • HOW TO USE:
  • Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
  • For more dramatic lengthening and volumizing results, simply apply additional coats.
  • USE WITH:
  • IT Cosmetics Brow Power Universal Eyebrow Pencil
  • IT Cosmetics Bye Bye Under Eye Concealer
  • KEY INGREDIENTS:
  • Super Black pigment, plus strengthening biotin, collagen and peptides
  • Biotin: B vitamin that supports stronger, healthier-looking hair and skin
  • Paraben-free, sulfate-free and phthalate-free
  • RESULTS:
  • 100% saw a fuller lash line!*
  • 96% said lashes looked stretched!*
  • 96% saw dramatic volume and length!*
  • 96% saw plumper-looking lashes!*
  • *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.

Web ID: 5633319

Ratings & Reviews

4.2/5

2,237 star ratings, 2,215 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

yesterday
from Kerrville
Received Free ProductNo

Love

Absolutely love this mascara. Nothing compares to IT!

Recommends this product

Customer review from itcosmetics.com

3 days ago
from Kentucky
Received Free ProductNo

My favorite

Only mascara I will wear. I'm in my 40s and it makes my lashes look young again.

Recommends this product

Customer review from itcosmetics.com

3 days ago
from CT

Volume!!

[This review was collected as part of a promotion.] Loved how thick my lashes looked after application. Would strongly recommend this product!

Recommends this product

Customer review from itcosmetics.com

3 days ago
from OH
Received Free ProductNo

Super hero is a real superhero of gorgeous long la

I absolutely love this product.makes lashes look so long.

Recommends this product

Customer review from itcosmetics.com

IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara This review is from IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara
3 days ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

new formula meh!

This was the best. Same old story; Company sold and formula changed. Formula not as wet and rich as before. Dries up quickly. A shame.

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

3 days ago
from Morehead City, NC
Received Free ProductNo

Good Product - Seems to dry up faster

This used to be my absolute favorite mascara but I feel the product has changed. It seems to dry up quickly and is flaky.

Customer review from itcosmetics.com

4 days ago
from Mesa, AZ

Great mascara!

[This review was collected as part of a promotion.] This mascara is great for everyday of the week. It doesn't run or smear in anyway.

Recommends this product

Customer review from itcosmetics.com

5 days ago
from California
Received Free ProductNo

My secret weapon!

This is the best kept secret ever! This stuff is the most perfect mascara you’ll ever buy, and I’m a makeup artist! I keep extras with me because my clients have to have it the second I use it on them. I’ll never use anything else, and the waterproof is actually waterproof!

Recommends this product

Customer review from itcosmetics.com