Superhero Elastic Stretch Volumizing and Lengthening Mascara

4.2 (2,445)
$23.80 (15% off) with code: VIP$28.00

Offers & perks

Free gift with purchase
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Women Founded
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Product details

Web ID: 5528354

IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara was developed with plastic surgeons and clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat.

  • Product Features

    • WHAT IT DOES:
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is pigmented and bold, delivering dramatic length and volume to create voluminous and longer eyelashes in just one coat!
    • This smooth and buildable makeup formula glides on and allows for longer eyelash looks with each additional coat.
    • Paraben-free, sulfate-free and phthalate-free.
    • KEY INGREDIENTS:
    • High impact black pigment, plus strengthening and nourishing biotin, collagen and peptides.
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • HOW TO USE:
    • Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
    • For more dramatic lengthening and volumizing results, simply apply additional coats.
    • RESEARCH RESULTS:
    • 100% saw a fuller lash line!*
    • 96% said lashes looked stretched!*
    • 96% saw dramatic volume and length!*
    • 96% saw plumper-looking lashes!*
    • *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.
    • USE WITH:
    • IT Cosmetics Brow Power Universal Eyebrow Pencil.
    • IT Cosmetics Bye Bye Under Eye Concealer.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Marshall Islands, District of Columbia, Armed Forces Americas, Alaska, Guam, Federated States of Micronesia, Armed Forces Pacific, U.S. Virgin Islands, American Samoa, Puerto Rico, Hawaii, Northern Mariana, Armed Forces Europe, Palau
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.2/5

2,445 star ratings, 2,415 reviews

Write a Review
69.7% of reviews have 5 stars
1703
8.3% of reviews have 4 stars
202
7.1% of reviews have 3 stars
174
5.2% of reviews have 2 stars
126
9.8% of reviews have 1 star
240

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

2,415 reviews
3 days ago
from Cleveland, TN
Incentivized review

Love this mascara!

I wear contacts and this is the best mascara that I have found for contact lens wearers.

Recommends this product

Customer review from itcosmetics.com

4 days ago
from Buffalo. NY

Best mascara for aging lashes

My eyelashes are fine and I have thin blond hair. This mascara really lengthens and looks natural on me. I have been using Superhero for years and love it. I do have to give it a boost mid- day. I am an accountant so I am on the computer all day but it does last.

Recommends this product

Customer review from itcosmetics.com

4 days ago

Usually great mascara

I’ve been using this mascara for years and have always loved it, but this last tube I got seemed off. It’s clunky and almost dry like. Not sure if they’ve changed the formula or if I just got a bad batch but not real happy with my purchase this time.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS4 days ago

Hi Southernbelle81! We appreciate you bringing this to our attention. We make every effort to provide the highest quality products for our consumers and want to know whenever a product is not satisfactory. We are so sorry to hear your Superhero Elastic Stretch Volumizing and Lengthening Mascara is not the same as your previous purchases. We can certainly understand how disappointing this can be. Please accept our sincere apologizes for any inconvenience this may have caused. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 43066228. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!

5 days ago

As good as fake eyelashes

I get asked all the time if my eyelashes are real or fake wearing this mascara! It sounds like a marketing line, but it truly did transform my lash game 💅🏻 It’s also not difficult to take off with regular make up remover. I use natural oil-based skin care products so sometimes flakes of the mascara will come off on my cheeks, but it’s not very many and usually near the end of the day.

Recommends this product

Customer review from itcosmetics.com

8 days ago
from Houston Tx

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

The best out there

My all time favorite!!

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

9 days ago
from South Jersey
Incentivized review

Good application. Lots of waste.

Love the application on my lashes. The mascara clumps in the tube and on the applicator. When you try to clear the applicator, it builds up on the outside of the tube. You end up having to clean the tube after every use and wasting product. I’m on my second tube in 2 months and I do not apply daily. I love the application but do not like the waste and therefore would not buy again.

  • Photo from LApple
  • Photo from LApple

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS4 days ago

Hi LApple! Thank you for trying our Superhero Elastic Stretch Volumizing and Lengthening Mascara! While we are delighted to hear you love the application on your lashes, we are so sorry to hear IT is clumping. We make every effort to provide the highest quality products for our consumers and we can certainly understand your frustration. We apologize for any inconvenience this may have caused. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 43003230. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!

IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara Travel Size This review is from IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara Travel Size
17 days ago

Superhero works like a superhero

Excellent long lasting mascara that lengthens eye lashes. I get many compliments on my lashes (I am 57). I do use a lash growthy serum, but the Superhero mascara makes them stand out.

18 days ago
Incentivized review

AWESOME

Best mascara! 2 coats and your lashes are full and separated Does not smear and comes off with soap and water

Recommends this product

Customer review from itcosmetics.com