Superhero Elastic Stretch Volumizing and Lengthening Mascara

4.2 (2,511)
$28.00
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 5528354
IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara was developed with plastic surgeons and clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat.

  • Product Features

    • WHAT IT DOES:
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is pigmented and bold, delivering dramatic length and volume to create voluminous and longer eyelashes in just one coat!
    • This smooth and buildable makeup formula glides on and allows for longer eyelash looks with each additional coat.
    • Paraben-free, sulfate-free and phthalate-free.
    • KEY INGREDIENTS:
    • High impact black pigment, plus strengthening and nourishing biotin, collagen and peptides.
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • HOW TO USE:
    • Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
    • For more dramatic lengthening and volumizing results, simply apply additional coats.
    • RESEARCH RESULTS:
    • 100% saw a fuller lash line!*
    • 96% said lashes looked stretched!*
    • 96% saw dramatic volume and length!*
    • 96% saw plumper-looking lashes!*
    • *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.
    • USE WITH:
    • IT Cosmetics Brow Power Universal Eyebrow Pencil.
    • IT Cosmetics Bye Bye Under Eye Concealer.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.2/5

2,511 star ratings, 2,474 reviews

Write a Review
70.1% of reviews have 5 stars
1761
8.2% of reviews have 4 stars
205
7.0% of reviews have 3 stars
175
5.1% of reviews have 2 stars
127
9.7% of reviews have 1 star
243

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

107 customer images

  • Mascara
  • Love superhero mascara
  • Superhero Mascara
  • without and WITHHHH
  • No fake lashes!! Only superhero mascara
  • This was taken Dec 2023. No touch ups lol
  • The picture isn’t that good of a picture, it’s hard with the the lighting but you can see that it is dry. I have been wanting to try because of the hype around it.
2,474 reviews
Grace
6 days ago

It mascara

I have been using this mascara for a long time now and absolutely love it. Unfortunately, I did no open my last tube when I received it in June. I opened it in December and it is all clumpy. I contacted the company and they said it should be good for a year unopened.

SHARONNE
9 days ago
from Florida
Incentivized review

Ok

If product was formulated somewhat thinner, application would go less clumpy

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS10 days ago

Hi Sharonne! Thank you for taking the time to share your feedback on the Superhero Elastic Stretch Volumizing and Lengthening Mascara. We’re sorry to hear that the formula felt clumpy during application and understand how that can affect your experience. Feedback like yours is truly valuable and is shared with our team as we continue working to improve our formulas. We’d also be happy to review your experience further—please contact our Consumer Care team at 1.800.356.5120, Monday–Saturday, 9 AM–5 PM ET. Thank you again for helping us improve.

TereB
10 days ago

Awesome

This mascara is awesome. The only thing is that it drys up pretty fast.

Customer review from itcosmetics.com

It mascara
12 days ago

Best ever mascara

Nothing compares. Perfect thickness and length. Tried other mascara and nothing compares.

Recommends this product

Customer review from itcosmetics.com

Nicole0626
12 days ago
from Washington
Incentivized review

My lashes are on point with this mascara!

Love this product! My lashes look full and extended.

Recommends this product

Customer review from itcosmetics.com

Anonymity
15 days ago
from California

Great

Love it! Thick, lifts and separates. It lasts forever.

Recommends this product

Customer review from itcosmetics.com

Rissyrooroo
17 days ago
from IL

Best mascara. Period

I love this mascara so much! It’s nice and thick, but not clumpy and you can layer it to does a great job with the volume length and curl. It really does it all. give your lashes a fake look. It lasts all day, rarely smudges and you can get a good six months use out of one tube.

Recommends this product

Customer review from itcosmetics.com

GiGi2AJO
19 days ago
from Ok

Love it!

The best I have ever used....great coverage. Would buy again.

Recommends this product

Customer review from itcosmetics.com