Superhero Elastic Stretch Volumizing and Lengthening Mascara

4.2 (2,523)
$28.00
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Product details

Web ID: 5528354
IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara was developed with plastic surgeons and clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat.

  • Product Features

    • WHAT IT DOES:
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is pigmented and bold, delivering dramatic length and volume to create voluminous and longer eyelashes in just one coat!
    • This smooth and buildable makeup formula glides on and allows for longer eyelash looks with each additional coat.
    • Paraben-free, sulfate-free and phthalate-free.
    • KEY INGREDIENTS:
    • High impact black pigment, plus strengthening and nourishing biotin, collagen and peptides.
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • HOW TO USE:
    • Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
    • For more dramatic lengthening and volumizing results, simply apply additional coats.
    • RESEARCH RESULTS:
    • 100% saw a fuller lash line!*
    • 96% said lashes looked stretched!*
    • 96% saw dramatic volume and length!*
    • 96% saw plumper-looking lashes!*
    • *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.
    • USE WITH:
    • IT Cosmetics Brow Power Universal Eyebrow Pencil.
    • IT Cosmetics Bye Bye Under Eye Concealer.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
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Item 4 of 5

Ratings & Reviews

Here's what customers think
  • The product delivers impressive lengthening, volumizing, and darkening effects, often making lashes appear as if wearing false eyelashes.
  • Key strengths include easy, clump-free application, long-lasting wear without flaking or smudging, and suitability for short, sparse, or light-colored lashes.
  • However, some users experienced issues with the formula becoming clumpy or drying out too quickly.
  • The large wand and excess product on the brush were also cited as potential drawbacks by a minority of customers.
AI-generated summary from 2,484 customers reviews.
4.2/5

2,523 star ratings, 2,484 reviews

Write a Review
70.1% of reviews have 5 stars
1768
8.2% of reviews have 4 stars
208
6.9% of reviews have 3 stars
175
5.1% of reviews have 2 stars
129
9.6% of reviews have 1 star
243

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

107 customer images

2,484 reviews
Texas born
14 days ago
from El Paso Texas

The best mascara out there!!!

This is my only mascara I use , I have tried others brands when they are on sale but I get disappointed, why do I buy others when this is the only one that works. Thank you IT

Recommends this product

Customer review from itcosmetics.com

Kekah
17 days ago
from California
Incentivized review

Long lashes

I love this mascara! It's the only one I use for long lashes.

Recommends this product

Customer review from itcosmetics.com

JenA69
18 days ago
from Midlothian, VA

Disappointed

Bought this one as the prior version is no longer available. Unfortunately this was so watery and clumpy it’s unusable. So disappointed I can’t buy the pink outer colored prior version. Guess I’ll be on the hunt to find another brand now.

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS19 days ago

Hello there! Thank you for your review for our Superhero Elastic Stretch Volumizing and Lengthening Mascara. We are sorry to hear that you found our product was watery, clumpy and unusable. And that you purchased this mascara because the prior version is no longer available. Also, you are disappointed that you can't buy the pink outer colored prior version and you are on the hunt to find another brand now. We apologize that you had these issues. We can assure this is not a common occurrence. We would like to speak with you about this and respectfully request you call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 45132807. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!

Jloo
18 days ago
from Alabama

100%

Best mascara ever I have used. Definitely recommend trying!

Recommends this product

Customer review from itcosmetics.com

Carol602
21 days ago
from Perkiomenville PA
Incentivized review

Superhero mascara

Love this mascara and have been using it for a ciu9kw yea4s now.

Recommends this product

Customer review from itcosmetics.com

Giz6
21 days ago
from Georgia

The superhero mascara lengths my eyelashes every time. Have use this product for several years without any issues.

Recommends this product

Customer review from itcosmetics.com

SuzieJ
25 days ago
from The Villages, FL

wonderful

the mascara I can't say enough about how great it is I get compliments all the time about how long my eyelashes are.

Recommends this product

Customer review from itcosmetics.com

Banglegal
1 month ago
from St George, Utah

Great lash coverage

Full coverage that doesn't flake or irritate eyes but I wish it didn't dry out in the tube so fast.

Recommends this product

Customer review from itcosmetics.com