Superhero Elastic Stretch Volumizing and Lengthening Mascara

4.2 (2,502)
$28.00
Offers & perks
Women Founded
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Product details

Web ID: 5528354
IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara was developed with plastic surgeons and clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat.

  • Product Features

    • WHAT IT DOES:
    • IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is pigmented and bold, delivering dramatic length and volume to create voluminous and longer eyelashes in just one coat!
    • This smooth and buildable makeup formula glides on and allows for longer eyelash looks with each additional coat.
    • Paraben-free, sulfate-free and phthalate-free.
    • KEY INGREDIENTS:
    • High impact black pigment, plus strengthening and nourishing biotin, collagen and peptides.
    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
    • HOW TO USE:
    • Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
    • For more dramatic lengthening and volumizing results, simply apply additional coats.
    • RESEARCH RESULTS:
    • 100% saw a fuller lash line!*
    • 96% said lashes looked stretched!*
    • 96% saw dramatic volume and length!*
    • 96% saw plumper-looking lashes!*
    • *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.
    • USE WITH:
    • IT Cosmetics Brow Power Universal Eyebrow Pencil.
    • IT Cosmetics Bye Bye Under Eye Concealer.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.2/5

2,502 star ratings, 2,466 reviews

Write a Review
70.1% of reviews have 5 stars
1755
8.2% of reviews have 4 stars
205
7.0% of reviews have 3 stars
174
5.1% of reviews have 2 stars
127
9.6% of reviews have 1 star
241

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

107 customer images

  • Mascara
  • Love superhero mascara
  • Superhero Mascara
  • without and WITHHHH
  • No fake lashes!! Only superhero mascara
  • This was taken Dec 2023. No touch ups lol
  • The picture isn’t that good of a picture, it’s hard with the the lighting but you can see that it is dry. I have been wanting to try because of the hype around it.
2,466 reviews
MascaraLove
8 days ago
from AR

Love this mascara

Favorite mascara been using a while to lengthen lashes

Recommends this product

Customer review from itcosmetics.com

Ninamarie
10 days ago

50

Have used this product for several years! Love it-stays on great

Customer review from itcosmetics.com

KJ
15 days ago
from Las Vegas, NV

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Good Product

I used this product for many years and love the way it makes my own lashes look long and goes on very smoothly. I love the color very rich.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

FL_girlygirl
18 days ago
from PSL, FLORIDA
Incentivized review

Best mascara ever!

This is by far the, the BEST mascara that I have ever used! Since finding this mascara, I have recommended it to everyone I know!

Recommends this product

Customer review from itcosmetics.com

Shadow1
21 days ago

Best Ever Mascara

THis is the only one I will use so awesome and been using it for as long as it has been out. Wish you had the illumination powder you used to sell.

Recommends this product

Customer review from itcosmetics.com

Rhirhifit
22 days ago
from Las Vegas

One of the best mascara's I've tried

Love this mascara! Goes on beautifully, no clumping & gives me the longest, fullest lashes. Hands down the best I've tried!

Recommends this product

Customer review from itcosmetics.com

CarmenB
22 days ago
from Tennessee

Best EVER!

My FAVORITE mascara! It looks great and washes off perfectly!

Recommends this product

Customer review from itcosmetics.com

Lizzie99
22 days ago

Great product

I have used this product for at least 5 years. It lengthens my lashes without clumping. I wouldn’t use anything else.

Customer review from itcosmetics.com