Superhero No-Tug Shadow Stick

4.6 (3,011)
$25.00
Size:No Size
Enter your to see delivery availability.
  • 8
  • 4
  • 3
  • 11
  • 8
Offers & perks
Free gift with purchase
See offer details
$30 off every $150!
See more offers

Product details

Web ID: 13350941
Superhero No-Tug Shadow Sticks are everything you love about eyeshadow, now in an easy-to-use, long-wear cream shadow stick. Featuring IT Cosmetics' exclusive no-tug technology, this blendable eyeshadow stick glides onto your lids without tugging on your delicate eye area. Featuring both matte and pearl finishes, it's completely buildable for your perfect eye look! Plus, it's formulated with a built-in eyeshadow primer for a creaseless finish that won't settle into eyelid creases. With just one simple step, it's truly your one-swipe super shadow!

  • Product Features

    • WHAT IT DOES:
    • Super smooth glide, super blendable, super creaseless, super buildable and super all-day wear.
    • Available in 14 pearl and matte shades.
    • Perfect for sensitive eyes or oily lids.
    • Formulated with tri-peptide complex, hydrolyzed collagen and caffeine.
    • Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
    • KEY INGREDIENTS:
    • Caffeine is known to help inflammation and puffiness while visibly brightening.
    • Hydrolyzed collagen is known to help skin elasticity and visibly reduce fine lines and wrinkles.
    • HOW TO USE:
    • Swipe onto your eyelids, then use your fingertips to blend effortlessly.
    • For a more diffused eyeshadow look, use your favorite IT Cosmetics eyeshadow brush to blend.
    • Complete your super eye transformation with Superhero No-Tug Gel Liner and Superhero Mascara.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
  • talk with a beauty expert
    Makeup, skincare, scents—ask us about it all.
    1-800-477-6229
    Need help with something else?

Complete the look

Enjoy every step of your routine

  • 1

    Step 1

    Powder Foundation

    It Cosmetics

    Cc+ Airbrush Perfecting Powder Foundation

    $42.00

    Shop Now

  • 2

    Step 2

    Powder Blush

    It Cosmetics

    Bye Bye Pores Blush

    $29.00

    Shop Now

  • 3

    Step 3

    Eyeshadow Stick

    Currently Viewing

    It Cosmetics

    Superhero No-Tug Shadow Stick

    $25.00

    Shop Now

  • 4

    Step 4

    Mascara

    It Cosmetics

    Superhero Elastic Stretch Volumizing and Lengthening Mascara

    $28.00

    Shop Now

  • 5

    Step 5

    Lip Gloss

    It Cosmetics

    Confidence In A Serum Gloss

    $26.00

    Shop Now

Item 4 of 5

Ratings & Reviews

Here's what customers think
  • The eyeshadow sticks are described as smooth, creamy, and long-lasting, with a buildable formula that allows for natural or dramatic looks.
  • The color selection is versatile, with standout shades like Passionate Pearl and Silk Armor that can be used as eyeshadows or highlighters.
  • The formula is blendable and easy to apply, with skin-nourishing ingredients like collagen and caffeine.
  • Overall, the eyeshadow sticks are praised for their effortless application and impressive staying power.
AI-generated summary from 2,982 customers reviews.
4.6/5

3,011 star ratings, 2,982 reviews

Write a Review
77.0% of reviews have 5 stars
2319
13.8% of reviews have 4 stars
417
5.8% of reviews have 3 stars
176
1.8% of reviews have 2 stars
53
1.5% of reviews have 1 star
46

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

1517 customer images

2,982 reviews
Dbbbb
5 days ago
from Florida

Love it!

I don’t use any other shadows. Easy to apply and blend.

Recommends this product

Customer review from itcosmetics.com

Kellyb21
8 days ago
from Austin, Texas

Love!

I love how easy this shadow goes on. It's a gorgeous color. One of my faves.

Recommends this product

Customer review from itcosmetics.com

Lindsey
14 days ago

Tough tan has glitter

I dont understand why the tough tan has glitter in it if it is supposed to be a matte finish. If it didnt have the glitter finish it would be very nice

Helpful?
pk0109
23 days ago

Love this so much, I just ordered 3 more colors!

As someone who does not wear makeup regularly, making me not so great at it in general, I was thrilled with how easy this eye shadow stick was to apply and blend with the other color I was using. What impressed me the most, though, was the fact that when I looked in the mirror before taking my makeup off before bed that evening, both lids looked exactly like they did when I first applied the shadow earlier that afternoon, without even a hint of a crease in sight. Just ordered 3 more colors :)

Recommends this product

Customer review from itcosmetics.com

Oogly2
2 months ago
from New York
Incentivized review

Easy Light Eyelid Color

I have tried several of the superhero no-tug waterproof eyeshadow sticks, and this is my favorite color. It adds just a little color to dress up my eyes. Some of the more vibrant colors didn't work as well on me as this shade.

Recommends this product

Customer review from itcosmetics.com

LMCMS
2 months ago
from Omaha, NE

Love it!

This eyeshadow really does not tug your eyelid when applying. Great variety of colors, but would love one that is lighter without being sparkly.

Recommends this product

Customer review from itcosmetics.com

Momma Angie
2 months ago
from Orchard Park, NY

LOVE, LOVE, LOVE this product!

"no tug" is the perfect name. It is the easiest eye shadow I have ever used and gives just a hint of color. It takes just seconds to apply and the subtle sparkle brightens my eyes and gives them a lifted look.

Customer review from itcosmetics.com

Dpcdebbie
2 months ago

Disappointed

This does not stay on the eye. It creases on the lids

Customer review from itcosmetics.com

Response from itcosmetics.com

ITC CS2 months ago

Hi there! Thank you for taking the time to post your review on our Superhero No-Tug Waterproof Eyeshadow Stick! We are so sorry to hear you find IT does not stay on your eye and creases on your eye lids. We can certainly understand how frustrating this can be and we would love to help. Please call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 44641409. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!