I don't usually leave reviews but this is such an awesome product that I think will help out a lot of people. The clay pomade has a nice, strong hold but doesn't feel crunchy. It's really easy to apply and style, and the matte finish is perfect for people who have wavy hair (the more shine you have on wavy hair, the more your hair just looks wet). The pomade also lasts relatively long. I really enjoy this pomade and think anybody who's in the market for some should try this, especially if you have wavy hair. I cannot stress that enough.