I was gifted the red roses scent spray which was discontinued and had been looking for an alternative. When I saw this diffuser, I knew I would want it for my new master bedroom. Is it pricey? Yes. Is it worth it? Also yes. It keeps my room smelling fresh even if it's been a minute since we last deep cleaned. We gave someone a house tour recently and their immediate reaction upon walking in was "wow it smells great in here!" As some others have recommended, I'm not using all the reeds provided and if I feel the smell isn't as strong, I will rotate the reeds.