Premium Supima Cotton Bath Towel

Shipped and sold by Lands' End
4.4 (1,859)
$31.96 (20% off)$39.95
Color:Deep sea navy

Product details

Web ID: 16748273
Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice.
  • Product Features

    • American-grown Supima cotton is farmed to minimize environmental impact.
    • Rare Supima — the top 3% of cotton grown in the U.S.
    • Combed for added softness
    • Detailed with dobby weave
    • Bath Towel is 600 grams per square meter dimension 13.00 x 9.00 x 4.00
    • Cotton/Terry Cloth/Supima
    • Machine washable
    • Imported
  • Product Dimensions

    • 13.00 x 9.00 x 4.00
    • 1.49
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Orders will not ship in Macy’s packaging.
    • This item may not be shipped to Alaska, American Samoa, Guam, Hawaii, Marshall Islands, U.S. Virgin Islands, Puerto Rico, Palau, or the Pacific Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
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    To report suspicious activity, please reach out to Macy's at 1-800-289-6229 or click here to report online.

Ratings & Reviews

Here's what customers think
  • The towels are generally considered high-quality, soft, and absorbent, with most customers praising their luxurious feel, generous size, and ability to retain softness and color even after repeated washing.
  • However, some customers have reported issues with lint, fraying, and color fading.
  • The key strengths are the towels' softness, thickness, and durability, while the main weaknesses are potential quality control problems.
  • With proper care, most customers are satisfied with the towels.
AI-generated summary from 1,854 customers reviews.

4.4/5

1,859 star ratings, 1,854 reviews

Write a Review
73.5% of reviews have 5 stars
1367
8.4% of reviews have 4 stars
156
6.1% of reviews have 3 stars
113
5.2% of reviews have 2 stars
97
6.8% of reviews have 1 star
126

On average, customers rate the Soft/textured of this item as Textured.

109 customer images

1,854 reviews
External reviewer
10 days ago

Pretty bad

I do not like these towels at all. They are an okay color, but I dislike the long loops, which perhaps make the towels soft, but make them not absorbent. As I think absorbency is the crucial characteristic of towels, this makes them nearly useless. And somehow despite their lack of absorbency, they take a long time to get dry, even on a heated towel rack. The non-slip bath at that goes with this set is just dreadful. Even less absorbent than the towels, they are very stiff, and so heavy that they have to be washed in a separate load from the towels. Thankfully, they were on sale, so the price was decent.

Customer review from Lands' End

Response from Lands' End

Customer Care10 days ago

Thank you for sharing your experience. I’m sorry the towels didn’t meet your expectations. We appreciate your feedback and will share it with our team.

External reviewer
20 days ago

Towels Shed excessively!!

I am very disappointed with these towels, they have been washed 6 times and there is STILL lint and shedding everywhere. I am a long time customer and have purchased Supima cotton towels before that were wonderful quality—- what happened??

Customer review from Lands' End

External reviewer
21 days ago

Color not as pictured

I bought Evening Forest color. They are so dark that it looks black, not a dark green as pictured. Even with light directly on them, they are not the color pictured. I would have returned them, but I needed them for guests. I am really unhappy with the color and will probably not use them. The product quality is excellent (I have several other sets).

Customer review from Lands' End

External reviewer
1 month ago

Terrible quality- what has happened, Lands End?

These are terrible, and extremely thin. My parents and grandparents always bought LE towels because they last for a decade or more. These are thin and not absorbent and Target has nicer towels than this. The body towels are much smaller than ones I bought 10 years ago. I'm very disappointed. I will be returning and buying Frontgate towels from now on.

Customer review from Lands' End

External reviewer
1 month ago

Plush and lovely, but shed way too much

I ordered two sets of these towels about six weeks ago. I washed each set once before using, and have now used each set three times on alternating weeks. Both sets of towels have now been through the washer and dryer four times, and they are still generating an incredible amount of lint. The lint sticks to our wet skin when we use the towels, and it falls in little balls all over the bathroom. It looks dirty and makes it a bit unpleasant to use the towels, which are otherwise very thick, soft, and cushiony. These are the most expensive towels I've ever purchased, and I've never had this issue with my cheaper towels. I purchased these specifically due to the advertised supima cotton, which is meant to be a longer staple length that would - in theory - shed LESS than cheaper generic cotton. The tags on the towels don't list the supima designation, so with the shedding I'm not sure they even are what they say they are. I really hope they eventually stop shedding so much. At this point I'm pretty disappointed and regret trying to upgrade my towels.

Customer review from Lands' End

External reviewer
1 month ago

Nice Towels

I bought the Bering Sea Blue towels and bathmat. The towels are more of a Navy color and the mat is more of a light blue. The quality seems good but disappointed in the colors.

Recommends this product

Customer review from Lands' End

Kate
1 month ago

Towels are shiny

These have a strange sheen. They don't look or feel 100% cotton like they are listed. I am returning.

External reviewer
1 month ago

Nice but not as thick

These are made in India, not quite as thick as the last ones I bought made in Turkey. Ad copy says American grown Supima cotton, yet they are imported from India? Will see if they wash as well. Bought the Bering sea blue. Reviews say bath mats don’t match

Recommends this product

Customer review from Lands' End