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Waterproof and lifting, this mascara boosts lashes with 24-hour unleashed curl and out-of-bounds voluptuovolume. Like a bustier for lashes, it's been developed specifically for straight and downward-facing lashes to lift them up with a slick, patent-leather black finish that stays the night and lasts all day. The lightweight gel formula helps prevent lashes from drooping, so they stand and command attention. Stay up for anything, be up for everything.

  • 24-hour waterproof wear
  • Volume and curl, 24 hours
  • Developed specifically for straight and downward-facing lashes
  • Lengthening
  • Non-clumping
  • Non-flaking and non-smudging
  • Perspiration and humidity resistant
  • Ophthalmologist tested
  • Safe for contact lens wearers
  • Best removed with MAC Cleanse Off Oil; gently massage into lashes using fingertips, then rinse thoroughly
  • America's #1 Makeup Brand*
  • *Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019

Web ID: 10651903

Customer reviews

149 Reviews
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User Images
    Swamp sally
    Mar 16, 2024
    from Nashvegas

    This mascara is awesome!! The fiber mascara waa dragging myashes down so i switched to this one and my lashes are still up and curled aftwr working 8 hours and taking a nap. A little hard to remove but worth it. It doesn't budge. Sad to see it go.

    Customer review from maccosmetics.com
    Mar 09, 2024
    from Utah

    It was clumpy and would come off and land in my eyes. Would never buy it again.

    Customer review from maccosmetics.com
    Response from maccosmetics.com
    Mar 14, 2024

    Jen Jen
    Jan 21, 2024
    from michigan
    Formula is tricky, but when mastered, results GALORE baby!!!

    Yes, it can be finicky however, once you figure it out you'll be a lifer. Long, long, long, and beefy lashes. Love this stuff.

    Customer review from maccosmetics.com
    Jan 14, 2024
    from Denver, CO

    I've worn mascaras for years and rarely have a problem. I always use a curler before applying and I only wear mascara on my upper lashes. So I was definitely disappointed that this mascara smudges heavily under my eyes. Very frustrating. I figured being waterproof it wouldn't be an issue, but it was. I would not recommend. I switched to a different mascara after trying many times to make this one work.

    Customer review from maccosmetics.com
    Response from maccosmetics.com
    Jan 27, 2024

    Jan 11, 2024
    from Mtl
    Skip this product

    Clumpy, too gooey and my lashes have been falling out since using this. I highly recommend skipping it. I'd give it 0 stars if I could.

    Customer review from maccosmetics.com
    Response from maccosmetics.com
    Jan 17, 2024

    Oct 30, 2023
    from New England
    Excellent and also a dupe

    Love this mascara. I was surprised to find it was basically an exact dupe for the Clinique High Impact Lash Elevating mascara which they stopped making. That was a previous favorite of mine. The brush is a little larger than the Clinique so I have to make sure I wipe off enough to not overload. It seemed to stay wet a touch longer than the Clinique but that's prob because I put too much on with the new brush. Love this and so happy to find it! And yes, it's a little harder to get off than many others, but so worth it. It's the only stuff that holds my wimpy lashes up and curled all day and doesn't flake or smear around. A+

    Customer review from maccosmetics.com
    Jul 21, 2023
    from Montana
    Clumpy Mess

    I was looking for a new mascara after MAC discontinued Haute and Naughty. Super disappointed with this one. Its so clumpy and messy. Will continue my search for a new mascara elsewhere.

    Customer review from maccosmetics.com
    Response from maccosmetics.com
    Jul 22, 2023

    Jun 06, 2023
    from Canada BC
    Favorite mascara everrrr!!

    I have never been a big fan of Mac mascaras until now. My eye lashes are very straight and it's hard to find a product that holds a curl. Paired with the Mac eye lash curler this mascara is a game changer. The curl is incredible, the mascara doesn't smudge or flake. My lashes are full, long and separated. You need an oil based eye makeup remover to get it off, but that's the same as any waterproof product. Very impressed.

    Customer review from maccosmetics.com