Current selected color: Viva Glam I - matte (intense brownish blue-red)
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Product Details

In 1994, MAC introduced Viva Glam, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created Viva Glam II, a lightly pinked mauve. Viva Glam III, a foxy brown plum lipstick was launched in 2000. Viva Glam IV, a heartful rose charged with gold, was introduced in March 2002. In March 2004, Viva Glam V makes its debut, a clear, smooth, pure neutral pink with a delicious Lustre finish! Viva Glam VI, the newest member of the Viva Glam family, is a warm terracotta-plum with pearl finish. Wear it alone or finish it off with a coordinating coat of Viva Glam VI Lipglass. Every cent of the selling price of Viva Glam Lipstick is donated to the MAC Viva Glam Fund to support the health and rights of people of all ages, all races and all genders.

  • MAC Viva Glam is donating $10,000,000 USD to over 250 local organizations around the world to support vulnerable communities affected by COVID-19.
  • MAC Viva Glam Fund is a charitable fund of the Estée Lauder Companies Charitable Foundation, a U.S. charity.
  • America's #1 Makeup Brand*
  • America's #1 Lip Color Brand*
  • One MAC lipstick is sold every 4 seconds in North America*
  • *Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019
  • Imported

Web ID: 153766

Customer reviews

636 Reviews
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    Happy shopper
    Nov 13, 2022
    from Canada
    Love love love

    This is so beautiful on. I bought one for my friend who has very different colouring than me and it looks gorgeous on us both! Love the feel of it too!

    Customer review from
    Nov 04, 2022
    Great lipstick

    Love the color. Last all day!!!

    Sep 02, 2022
    Love it

    I love this color and had to buy 2 lipsticks.

    Aug 11, 2022
    Viva Glam V

    Add me to the list of customers who miss Viva Glam V. Please bring it back. Simply put, it's the best!

    Jul 29, 2022

    This has been my favorite color by so far including other Mac products as well as other lines of lipstick. I am so upset that it’s been discontinued and I would really love if it was brought back. I just can’t find anything that replaces it.

    Jun 28, 2022
    from pittsburgh, pa

    i think all mac lipsticks are the best i've ever used. i'm not normally much of a lipstick user, but he creany feeling of this product aginist my skin is just to purepure. especially the viva glam v. i've never felt such a velvet product against my lips. it feels so good just to have it on and it feelts so good against my skin. that's what i like best about mac cosmetics. it wants to feel so good againiosmpated againist all the op; i've unsed something. it seems like actual magic on my skin. what's more is that it's so like-weight, i can barely tell it's there. but it always looks greaat even though it's so lightwight. i love all my mac make-up. but please bring back viva glam v. i was unhappy when the lipglass was discontinued, but getting rid of the color entirely was just taking things a bit too far. BRING BACK VIVA GLAM V! though some colors are close, it's just not the same and the world need vg5 back. it's the only respobsible thing to do.

    Customer review from
    May 28, 2022
    from scotland
    Viva Glam V

    Please bring back viva glam v it was my go to, I've never found any shade as nice despite looking. viva glam II is a close second.

    Customer review from
    Apr 10, 2022
    from Canada
    Viva Glam V

    Please bring back Viva Glam V! It was the BEST Viva Glam color and I miss it so much!

    Customer review from
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