HD Skin Waterproof Natural Matte Foundation

4.3 (2,433)
$41.65 (15% off) with code: VIP$49.00
Size:30 ml

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Product details

Web ID: 15259134

A medium to full coverage, 24-hour longwear foundation that blurs imperfections and delivers a natural matte finish that looks like skin. Powered by our Micro-Skin System™, this iconic formula was developed to flex and move with skin for a transfer-proof, undetectable finish that looks just as good in photos as it does in real life. The lightweight texture is buildable to your desired coverage level and applies easily without feeling or looking cakey.

  • Product Features

    • WHAT IT DOES:
    • Undetectable liquid foundation that blurs and covers imperfections for 24 hours is powered by a micro-skin system that syncs with the skin for true-to-skin finish
    • Waterproof
    • Perspiration-proof
    • Non-comedogenic
    • INGREDIENT HIGHLIGHTS:
    • Micro-skin system follows skin movement, provides immediate high correction and smooths skin
    • Glycerol helps preserve the initial moisturizing of the skin during 24 hours
    • Exopolysaccharide helps for radiance of complexion during 24 hours
    • HOW TO USE:
    • To find your ideal shade, swatch foundation on skin and allow it to dry
    • Prep skin with a moisturizer or preferred Step 1 Primer before applying foundation
    • For sheer coverage, apply with your fingertips, starting at the center of the face and blending outward
    • For medium coverage, apply one pump to the back of the hand or directly onto a brush; start applying in the middle of the face, then blend and stretch the foundation outward until desired coverage is achieved
    • For extra coverage, apply one pump to the back of the hand and apply with a damp sponge; lightly tap and stretch foundation onto the face, adding coverage where necessary
    • Pro Tip: For an additional blurring effect, finish your look with Ultra HD Loose Finishing Powder; for a 24-hour matte effect, set your look with Ultra HD Matte Setting Powder
    • RESULTS:
    • 98% agreed that color did not change after drying*
    • 95% agreed that complexion looked smoother*
    • 94% agreed that foundation did not crack or cling to patches throughout the day*
    • *Based on instrumental tests conducted on 20 people

  • Shipping & Returns

    • These items qualify for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

2,433 star ratings, 2,411 reviews

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2,411 reviews
1 month ago
from Brunswick, GA

I use it EVERYDAY

I love this foundation ive never had such a correct shade match. It is super versatile from everyday to night out to photoshoot glam. Find out your correct undertone as well! Can be glowy or matte depending on primer and what you set it with. I do suggest a gripping primer matte or glowy whichever you prefer bc it can become slippery if the enviroment is too hot.

Recommends this product

Customer review from makeupforever.com

1 month ago

Love

Love this formula long lasting and skin like feel.

Customer review from makeupforever.com

2 months ago
from Los Angeles, CA

Works grest

Works great. I took it on my carry on to Europe in hot weather

Recommends this product

Customer review from makeupforever.com

2 months ago
from Sunnyvale, CA

Beautiful, Amazing Foundation!

This is one of my top matte foundations and I have already been through 3 or 4 bottles of this over the last 3 years. It works great in the heat, does not melt of my face, and keeps my T-Zone looking good throughout the day. I have 6 different foundations and this one comes in third place and I hope they never change the formula! I have combination skin dry cheeks and oily T-Zone, but Skin Prep is Key! I do a lot of hydration prep, sunscreen, and then foundation. My first right now is KVD Apple Serum Foundation, 2nd is Estée Lauder, 3rd is Makeupforver HD Skin, 4th is Fenty Foundation, 5th is UD Bond Foundation, and last but not least is Anastasia's New Foundation-It's THICK, I have to add One Size thinner for it but I love the color match and wear.

Recommends this product

Customer review from makeupforever.com

2 months ago
from Boca Raton, Florida

Best looking skin

I used to use a different make up and decided to give this one a try. I live in South Florida so it’s hard to find a make up that stays on with all the heat humidity and sweat. Not only did I find this to be very long lasting, but it made my face look and feel very smooth and not dried out. Definitely going to be my new go to.

Recommends this product

Customer review from makeupforever.com

2 months ago
from Portland OR

My new favorite thing

It’s absolutely stunning. It looks like skin. Not too dewy or too matte. I receive so many compliments when I wear this foundation.

Recommends this product

Customer review from makeupforever.com

2 months ago
from Houston, Tx

Great Foundation for anyone over 40 like me

This is a great product for anyone who is over 40. I've been looking for something that works for my aging skin and this works great for me.

Recommends this product

Customer review from makeupforever.com

3 months ago
from Rancho Cucamonga, CA

My favorite

I have been used makeup forever foundation over 20 years ,it always makes my skin looks amazing and natural, I truly love it so much!

Recommends this product

Customer review from makeupforever.com