Listen, this brow gel, is friggin amazing. I have tried so many expensive ones, but nothing comes close to the nyx brow gel. I remember using a benefits brow product and it didn't have staying power, I live in a humid city. The only thing that works is nyx brow gel. SO IT LASTS ALL DAY throughout my sport, it looks natural enuf and u can make it look bold if u want, with practice, u can apply it quickly. To wash off u have to use a good cleaning face wash or cleansing oil. For those who find it not so easy to apply, here's a tip, I dnt use an Eyebrow brush applicator, I mistakenly used the eyeliner brush, and it stiffined up with the product but is still flexible, so it works. Better than the brush ur actually supposed to use.