Product is too white- and I am super fair skinned, so if I can't use it without it looking weird, no one can. Also, this product is so small that it is hard to get a buffing brush into it for even coating. Poorly designed, and they really needed to add some pigment to it. I did notice that they have a dark tan version, but that is too dark for me, and I think it will be too light for many others. I don't think this product was well planned in any way.