Thick It. Stick It! Thickening Brow Mascara
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Thick It. Stick It! Thickening Brow Mascara

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Thick It. Stick It! Thickening Brow Mascara

Product details

Web ID: 13467841

Instantly tame and style your brows with NYX Professional Makeup Thick It. Stick It! Thickening Brow Mascara.

  • Product Features

    • WHAT IT DOES:
    • Tinted eyebrow gel.
    • Tints, tames and thickens for 16-hour wear.
    • Flake, smudge and transfer resistant.
    • Ultra-buildable, mess-resistant formula makes for a one-and-done experience.
    • Enriched with plant-origin fibers.
    • Tapered brush for easy application.
    • HOW TO USE:
    • Brush brows upward and in the direction of hair growth to tame and define your brow shape.
    • Easily customize your look with the tapered brush to blend and build tint and fullness.
    • Add more coats to take your brows from thick to thicker to thickest.
    • For extra full dimension, begin by brushing backward from the tail end of your brows inward, then brush through brows as usual.
    • This product supports a world with less waste by coming in both an original (refillable) and refill format
    • VEGAN: Formulated and produced without the use of any animal-derived ingredients or by-products
    • CONSCIOUS BEAUTY: This product meets one or more Pillars of the Macy's Conscious Beauty Program: Conscious Ingredients, Cruelty Free, Vegan and/or Packaged with Care
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • Customers praise the gel for making brows appear significantly fuller and thicker with natural, realistic texture and pigment coverage.
  • Reviewers consistently report all-day hold that keeps brows perfectly in place from morning through evening without movement.
  • Many appreciate the lightweight, non-crunchy formula and quick application process that delivers polished results in minutes.
  • Customers commend the shade range for accurate color matching and natural blending across diverse brow tones.
  • Some mention the wand size feels too large for precise application, and a few report clumpiness with multiple coats.
AI-generated summary from 1,032 customers reviews.

4.2/5

1,047 star ratings, 1,032 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

506 customer images

1,032 reviewssorted by Newest

KathyP
14 days ago

This product is ok

I bought this product because the previous product named “brow mascara” must be discontinued. This product is ok but doesn’t meet what the previous product did. It’s so thick I find it doesn’t go on as smoothly as the old. I will use it but I’m just not as pleased as I was with the older product. The shades are right on but it’s the texture I’m not crazy about. I also got a lot more use out of each tube on the old. This tube goes quickly. Please bring the brown mascara back! : )

Recommends this product

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

Consumer Care Center13 days ago

Hello there! We hear you completely, and we are so sorry to hear that the ultra-thick, fiber-infused texture of our Thick It. Stick It! Brow Gel is not quite living up to the lightweight experience you loved with our classic Tinted Brow Mascara. Because this newer formula is specifically designed to deliver dramatic volume and thickness, it is infused with hair-like plant fibers that naturally give the gel a much richer, tackier consistency to physically build up sparse brows. To easily replicate the smoother, lighter feel of your previous favorite and prevent the product from looking too heavy, we highly recommend gently wiping any excess gel from the spoolie brush onto a clean tissue before you begin brushing it through your brows. Applying it in very light, quick upward strokes rather than pressing down against the skin will distribute the perfect, minimal amount of product, giving you beautiful definition while helping each tube last much longer.

Pocahontas66
17 days ago
from Mississippi

Don't even bother!

This stuff is HORRIBLE! It doesn't work! It doesn't color! I used to use NYX tinted brow mascara but I guess they quit making it for some reason. So, I tried the Thick It Stick It brow mascara in black and it won't deposit color at all! It's the worst brow mascara I've ever used! I use brow mascara to coat over the greys in my brows but this new stuff doesn't work whatsoever! Please bring back the old stuff! I'd give this 0 stars if I could

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NyxCosmetics Consumer Care17 days ago

Hey! Thank you for sharing your feedback on our Thick It. Stick It!™ Brow Gel. We’re so sorry to hear that this formula didn't deposit the rich black color you were looking for and failed to cover your greys, especially after loving our Tinted Brow Mascara. Since our Thick It. Stick It!™ formula is infused with plant-origin fibers to build thickness, it can apply a bit differently than our previous mascara. To help deposit more color onto stubborn grey hairs, try gently backcombing the product through your brows first, and then brushing them into place. We’ve shared your request to bring back the Tinted Brow Mascara with our team for future consideration. If you need further assistance or have more questions, please hit us up: https://tinyurl.com/252cz4yp. We're always here to help, and keep slaying your looks with NYX!

SydneyL
2 months ago

Perfect if you don’t like brow pencils or pens. Easy to coat brows and clean up the edges

Really good!! Brow gel is very important for my makeup routine. I specifically use this when parts of my brows look too sparse. I also use it when I bleached my brows a few times, when I needed my brows to have color. Also, when I shortened my brows too much at the ends, I used it to make them look longer. I’ve used it just to have darker brows for a day! Definitely useful. I’m not someone that uses eyebrows pencils or pens, I much prefer a brush on. It’s not too thick, it’s well tinted, pretty easy to take off. I wear the taupe color so I imagine the darker colors are really pigmented. No special smell just smells like makeup. NYX is usually worth the price!

Customer review from influenster.com

DeborahD
2 months ago

Totally recommend

I love this brand is amazing I totally love to try brow gel for my wedding coming up soon I’m excited I can’t wait to get married to my best friend and have my whole family and friends there .also so of this product last a long to time hold pretty well also the texture is nice

Customer review from influenster.com

Marjorie
2 months ago
from Western Kansas

Natural looking

I’ve been buying this for about years now. It’s the only brand that has natural looking colors. I wear the blonde.

Recommends this product

Xxxx
2 months ago

Disappointed

I have used NYX Brunette brow mascara for years. When I ran out I found the old one had been replaced with this product. It is sticky, hard to put on due to clumping under the brows and difficult to get an even color match on both brows. Sadly I will not buy it again and will be in such of a different manufacturer. I would ask NYX to bring back the old formula and packaging.

Customer review from NYX Professional Makeup

Response from NYX Professional Makeup

NYX Professional Makeup2 months ago

Hi there! Thank you for sharing your feedback with us. We’re sorry to hear THICK IT. STICK IT! Brow Gel did not meet your expectations, especially after being a longtime fan of our previous brow mascara. We understand your frustration with the texture, application, and color payoff, and we truly appreciate you taking the time to let us know. Your comments about the previous formula and packaging have been noted and shared. Thank you again for your honesty and for giving the product a try.

ClaraB
2 months ago

Best tinted brow gel

As someone who doesn’t love tinted brow gel this is my favorite! The color is subtle but buildable and it looks so natural. It’s super easy to use and locks in my brows all day without getting flaky during the day. It’s an amazing brow gel!

Customer review from influenster.com

LaLa72
3 months ago
from WA

Not for me

Too thick and waxy sent back