[This review was collected as part of a promotion.] This insulated backpack is super fun and functional – it’s ideal for day trips to the lake or the beach – and there’s plenty of room inside. I easily fit 3 bottles of wine, a big water bottle, plus sandwiches and chips. There’s also a pocket on the outside that works well for a water bottle to be carried on the side, which is great for insulated water bottles that don’t need to be inside the cooler. The fact that it’s a backpack makes it easier and more comfortable to carry than lugging a traditional cooler – and two slim ice packs that I usually put in the kids’ lunchboxes worked well to keep everything cold all day. I also like that there’s a dry pocket in the front, which works well for carrying phone, keys and wallet, so you don’t have to carry a separate bag. It also looks like a regular backpack – you’d never guess it was a cooler just by looking at it. This would be perfect for anyone taking a trip to the wine country, and would also make a versatile and unique wedding or graduation gift. Highly recommend!