Hydration Shampoo, 25 oz.

4.7 (2,126)
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Product details

Web ID: 15406893
Boosted with oils, the creamy, gentle Hydration Shampoo cleanses your curls, coils and scalp, removing buildup and dirt without stripping away moisture. PATTERN skipped harsh surfactants like SLS or SLES. Bathe curls in a moisture-rich formula with ingredients like aloe vera leaf juice and coconut oil.
  • Product Features

    • WHAT IT IS:
    • A hydrating shampoo featuring fragrance notes of jasmine, bergamot and sweet sandalwood
    • WHAT IT DOES:
    • Cleanses your hair and scalp; removes buildup and dirt without stripping away moisture; leaves hair healthy and hydrated; ideal for curly, coily and tight hair textures
    • INGREDIENT HIGHLIGHTS:
    • Contains aloe vera leaf juice, coconut oil and honey for healthy and hydrated hair; formulated without SLS/SLES; paraben free, cyclic silicone free, phthalate free and formaldehyde free; color safe
    • HOW TO USE:
    • Massage vigorously into scalp and wet hair
    • Add more water as needed to work product through the hair, then rinse thoroughly
    • Wash a second time as desired
    • USE WITH:
    • Follow with your preferred PATTERN conditioner
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to Armed Forces Americas, Alaska, Armed Forces Pacific, Federated States of Micronesia, Hawaii, Palau, Marshall Islands, Armed Forces Europe, American Samoa, Guam, District of Columbia, U.S. Virgin Islands, Northern Mariana, Puerto Rico
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.7/5

2,126 star ratings, 2,124 reviews

Write a Review
82.3% of reviews have 5 stars
1749
8.5% of reviews have 4 stars
180
4.5% of reviews have 3 stars
95
2.2% of reviews have 2 stars
47
2.6% of reviews have 1 star
55

On average, customers rate the Daily use/use as treatment of this item as Neutral.

On average, customers rate the Natural hold/lasting hold of this item as Natural hold.

19 customer images

2,124 reviews
Dawn P.
4 days ago
Incentivized review

Cleans and hydrates for juicy defined curls.

The hydration shampoo works wonders for my hair. I see so much definition and hydration when I pair it with the Pattern heavy conditioner and leave-in conditioner.

Customer review from PATTERN Beauty

Tiffany M.
12 days ago
Incentivized review

Great product

Love this product my curls were so juicy as a result

Customer review from PATTERN Beauty

Tiana B.
14 days ago
Incentivized review

Love it!

My hairdresser could see an immediate difference when she used it on my hair. This & the other 2 products, soon to be another (that leave-in sample is making me a consumer!!) will be part of my hair hair repair journey. 🤞🏾🙏🏽

Customer review from PATTERN Beauty

Mary T.
17 days ago
Incentivized review

New life to older curls…

I am so grateful that a friend recommended Pattern products! I wasn’t sure the shampoo and conditioner would be for me, with all my European dna, but wow! My 60-something silver curls have been thanking me ever since! I use hydration shampoo, light and leave in conditioners. Thanks for having the sample sizes to try…they made a believer out of me!

Customer review from PATTERN Beauty

Christine W.
17 days ago
Incentivized review

This is my forever shampoo

As a senior with grey hair, I need all the hydration I can get. And this shampoo delivers! It cleans and doesn’t dry my hair out. I’m sold on this shampoo. I use it after my grey hair shampoo and when I don’t use the purple. It’s great. It softens my hair and it smells wonderful.

Customer review from PATTERN Beauty

IVETTE V.
20 days ago
Incentivized review

Favorite shampoo ever!

Must have to wash my hair, my hair is clean and soft.

Customer review from PATTERN Beauty

Bernice
21 days ago

Hydration

Love the hydration shampoo! It leaves my hair soft and manageable.

Customer review from PATTERN Beauty

Candis C.
1 month ago
Incentivized review

Love my curls

the first time I try it it didn’t work am guessing that I didn’t know my hair type. Now it’s working and am loving it.

  • Photo from Candis C.

Customer review from PATTERN Beauty