Hydration Shampoo, 25 oz.

4.7 (2,242)
$45.00
Size:25 oz
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Product details

Web ID: 15655989
Boosted with oils, the creamy, gentle Hydration Shampoo cleanses your curls, coils and scalp, removing buildup and dirt without stripping away moisture. PATTERN skipped harsh surfactants like SLS or SLES. Bathe curls in a moisture-rich formula with ingredients like aloe vera leaf juice and coconut oil.

  • Product Features

    • WHAT IT IS:
    • A hydrating shampoo featuring fragrance notes of jasmine, bergamot and sweet sandalwood
    • WHAT IT DOES:
    • Cleanses your hair and scalp; removes buildup and dirt without stripping away moisture; leaves hair healthy and hydrated; ideal for curly, coily and tight hair textures
    • INGREDIENT HIGHLIGHTS:
    • Contains aloe vera leaf juice, coconut oil and honey for healthy and hydrated hair; formulated without SLS/SLES; paraben free, cyclic silicone free, phthalate free and formaldehyde free; color safe
    • HOW TO USE:
    • Massage vigorously into scalp and wet hair
    • Add more water as needed to work product through the hair, then rinse thoroughly
    • Wash a second time as desired
    • USE WITH:
    • Follow with your preferred PATTERN conditioner

  • Shipping & Returns

    • These items qualify for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for these items.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
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Complete the look

Enjoy every step of your routine

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    Step 1

    Shampoo

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    Pattern Beauty By Tracee Ellis Ross

    Hydration Shampoo, 9.8 oz.

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  • 2

    Step 2

    Conditioner

    Pattern Beauty By Tracee Ellis Ross

    Lightweight Conditioner, 13 oz.

    $29.00

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  • 3

    Step 3

    Detangler Spray

    Pattern Beauty By Tracee Ellis Ross

    Detangling Nectar, 12 oz.

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Ratings & Reviews

Here's what customers think
  • The shampoo provides excellent hydration without stripping the hair of natural oils
  • It has a pleasant, light fragrance and creates a rich, creamy lather that cleanses thoroughly yet gently
  • The shampoo is effective at defining and enhancing curl patterns, leaving hair bouncy, manageable, and frizz-free
  • Customers with a wide range of hair types have found success using this shampoo, especially when paired with complementary conditioners
  • Overall, the shampoo restores moisture and vitality to dry, damaged hair
AI-generated summary from 2,218 customers reviews.
4.7/5

2,242 star ratings, 2,218 reviews

Write a Review
82.6% of reviews have 5 stars
1853
8.3% of reviews have 4 stars
185
4.3% of reviews have 3 stars
96
2.2% of reviews have 2 stars
49
2.6% of reviews have 1 star
59

On average, customers rate the Daily use/use as treatment of this item as Neutral.

On average, customers rate the Natural hold/lasting hold of this item as Lasting hold.

22 customer images

2,218 reviews
PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo, 9.8 oz. This review is from PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo, 9.8 oz.
Kamaria W.
5 days ago
Incentivized review

New shampoo

Good clean without drying. Silky wash that left my hair feeling smooth and cleans after.

Customer review from PATTERN Beauty

Trahal M.
6 days ago
Incentivized review

I just used the product

I just used the product for 1st time and I have lots of bounce in my hair. and it is I see moisture in my hair.

Customer review from PATTERN Beauty

Ashley J.
6 days ago
Incentivized review

Love the Hydration Shampoo

First time finally trying Pattern. The hydration shampoo had my hair so soft and moisturized. This will be a staple in my routine.

Customer review from PATTERN Beauty

Rachel S.
7 days ago
Incentivized review

SO FRESH AND SO CLEAN!

I love everything about this shampoo! The silky texture, the smell (not to over powering) and that a little goes a long way! Hair doesn’t feel dry after rinsing. You can actually comb your curls with the shampoo in!!!! Never Ever could I with other name brands! I am a “PATTERNISTA” tm

Customer review from PATTERN Beauty

Inez R.
7 days ago
Incentivized review

The Shampoo that doesn't strip

The moisture!! What I have longed for in a shampoo. Finally, a shampoo that has that slip that keeps my coils defined and detangled.

Customer review from PATTERN Beauty

PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo, 9.8 oz. This review is from PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo, 9.8 oz.
Shonda B.
8 days ago
Incentivized review

I Love them!!!

I've used the majority of the product line on my low-porosity hair and all of them perform well on my hair. The products last me for 4 to 5 months so the initial investment is worth it too me!!!

Customer review from PATTERN Beauty

PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo, 3 oz. This review is from PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo, 3 oz.
Elizabeth W.
10 days ago
Incentivized review

Happy Curls!

I took a chance and ordered the shampoo, medium conditioner, and leave-in conditioner to change up my hair care routine due to dryness and lack of shine. I have used the products for less than a week and I immediately noticed a difference after my first use! My curls are hydrated, bouncy, and oh-so-soft! I don't know how I would ever use anything else, honestly. I'm looking forward to replacing other hair care and skin care items with Pattern. Seriously, top-notch quality. Well done!

Customer review from PATTERN Beauty

PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo, 3 oz. This review is from PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo, 3 oz.
Phyllis W.
14 days ago
Incentivized review

It’s our favorite a

This product moisturizes your hair while adding the perfect amount of slip to aid in the detangling process.

Customer review from PATTERN Beauty