I'm almost to the bottom of my bottle, so I think that I can write a fair review of this product. First off, the scent is a nice, light herbally citrus scent that I look forward to every morning (& I am quite sensitive to scents). This also has the perfect consistency for a serum... not too thin, just thin enough where my skin can drink it up almost immediately! Now let's talk effectiveness. This serum is packed with Vitamin C, which is excellent for brightening our complexions & lightening those pesky dark spots...and oh my, it delivers! I was skeptical at first. I didn't see immediate results- it takes a few weeks, honestly. But I can tell you that the dark spot on my left cheek is almost gone near the end of this bottle, and that my complexion is much brighter overall. That said, the price tag is hard to swallow for some of us. Will I buy this again? Absolutely, but only when it's on sale. I hope you found this review helpful!