[This review was collected as part of a promotion.] I love how this brand is cruelty free, vegan and uses clean ingredients. I am completely satisfied with each of their products that I’ve tried and this mascara is no different. I so love the wand. It is easy for me to apply, it adds volume and length and separates my lashes. And it lasts. All day without smudging. I haven’t really had any issues with clumping or flaking. It works well for me and I’ll continue to use it.