I’ve been searching for purple mascara for a long time now, and I am sad to say that my search will need to continue. The color pay off is there, my lashes appear to have a nice purple tint after the mascara is applied. However, this is where the positive ends for me. The formula is not smooth making the application process tedious as the mascara clumps the lashes leaving tiny clumps of formula on them too. The brush is a nightmare to use on my long but thin lashes. It’s too thick, too big, and together with the clumpy formula makes the application process unbearable. It takes me 15-20 minutes to apply this mascara because I need 2-3 coats to make the color visible on my lashes, then I need to separate some of the lashes and clean up the mess which is inevitably created during the application process. The mascara stays on the lashes throughout the day though I start seeing some fall out after 6 or so hours of wearing it.

Nice mascara. Black. Goes on smoothly.

Love the purple!! It’s amazing & the brush gives so much separation & volume all while providing a pop of color! Obsessed!! Buy it!

[This review was collected as part of a promotion.] Brightens my eyes and I love the colors. I bought this as a Christmas gift for a friend after she complimented me. The colors really stand out too, which I love. This mascara lengthens my lashes which helps with making them stand out. This might be the first mascara I use up before it dries up, I wear it that often. I have all three colors and switch between them. The emerald is definitely the color which is most noticeable.

[This review was collected as part of a promotion.] Great mascara, beautiful violet color. Applies easily for maximum volume.

Very happy with this product. Goes on well, makes eye lashes thick and long. No eye agitation.

[This review was collected as part of a promotion.] Gorgeous color and just the right pop. Only took a star off for some clumping.

Great product