Ultimate Sun Protector Cream SPF 50

3.9 (37)
$42.00

Offers & perks

Free gift with purchase
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Product details

Web ID: 20909694

This moisturizing facial sunscreen provides powerful yet lightweight sun protection with SPF 50. The cream is infused with 80% skincare ingredients, including hyaluronic acid, to deeply hydrate and visibly improve fine lines, smoothness and even skin tone in 4 weeks.* It is formulated with NEW SynchroShieldRepair Technology, a protective veil that's strengthened by heat, water and perspiration and now self-repairs when thinned by movement or rubbing for an even, consistent layer of coverage that lasts.** Powered by more than 100 years of UV research and Japanese suncare innovation.

  • Product Features

    • WHAT IT IS:
    • A smooth, hydrating face sunscreen with powerful SPF 50 protection that's ideal for outdoor activities
    • WHAT IT DOES:
    • Broad-spectrum SPF 50 protects against UVA/UVB rays
    • Protective veil becomes stronger with contact to heat, water and perspiration** and self-repairs if veil is thinned by movement or rubbing
    • Visibly improves fine lines, smoothness and even skin tone in 4 weeks*
    • Maintains 4-hour hydration
    • Made up of 80% skincare ingredients
    • Water resistant for 80 minutes
    • Dermatologist tested, ophthalmologist tested, non-comedogenic
    • INGREDIENT HIGHLIGHTS:
    • Hyaluronic acid delivers, attracts and retains moisture
    • Five types of algae help prevent dryness and hydrate skin
    • Licorice root extract helps soothe break-out prone skin
    • Hypotaurine helps protect skin from blue light
    • Antioxidants help prevent damage caused by UV rays that lead to wrinkles and dark spots
    • NEW SynchroShieldRepair Technology provides a protective veil that becomes stronger with contact to heat, water and perspiration and also self-repairs if the veil is thinned by movement or rubbing
    • SuperVeil-UV 360 Technology creates an even layer of protection against UVA/UVB rays
    • HOW TO USE:
    • Apply liberally 15 minutes before sun exposure
    • Reapply every 2 hours, or after 80 minutes of swimming or perspiring, and immediately after towel drying
    • RESULTS:
    • In 2 weeks:
    • 98% saw soft and smoother skin***
    • 98% saw improved dryness***
    • 97% said this product does not clog pores***
    • *Based on clinical tests with 32 women
    • **The HeatForce technology is activated on hot days, after the formula is applied to the skin; to activate the WetForce technology, expose the area of application to water or perspiration for 30 minutes
    • ***Based on consumer tests with 101 women
    • This item cannot be shipped to Hawaii.
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

3.9/5

37 star ratings, 16 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Heavy/light of this item as Light.

On average, customers rate the Best for day/best for night of this item as Best for night.

16 reviews
17 days ago

Too bad no content

I ordered on line, this was the second time happened, nothing inside. I wonder I got the used one.

21 days ago
from CO

New formula is a let down

I've used the previous two versions of this sunscreen and loved how well it protected my very pale skin from any burns. This new version is a huge disappointment and has now let me burn twice.

Customer review from shiseido.com

Response from shiseido.com

shiseidopwr4 days ago

Hello JC, we appreciate your review and are sorry to hear Sun Protector Cream SPF50 did not meet your expectations. This new formulation features SynchroShieldRepair™ Technology, a protective veil that's strengthened by heat, water, and sweat, and self-repairs for an even, consistent layer of coverage that lasts. We recommend applying the recommended dosage 15 minutes prior to exposure and reapplying every 2 hours for best results. -Wendy, Skincare Expert

1 month ago

On average, customers rate the Best for day/best for night of this item as Best for day.

I like this product

Very good!!

On average, customers rate the Best for day/best for night of this item as Best for day.

Recommends this product

2 months ago

The title is correct.

It take care of my skin and protects me from the strong sun. The facture is smooth.

Customer review from bloomingdales.com

2 months ago
from New York

My fave sunscreen out of like fifty

I've tried over 50 sunscreens in my lifetime, and this one is my go to so far! I love the pleasing scent. It's a physical sunscreen with zinc (which are the most effective ones) that doesn't feel like the usual heaviness of a physical sunscreen. My skin has definitely brightened since using it consistently. It's replaced tatcha and la roche posay as my new fave! It also doesn't irritate my eczema at all

Recommends this product

Customer review from shiseido.com

2 months ago
from Philadelphia

My Go-To Sunscreen for Style and Sport

I can't get over the scent of this sunscreen-it's fantastic! The packaging is sleek and stylish, and I love how it fits in aesthetically with my wardrobe (I'm a guy and wear a lot of blue). It's perfect for tennis matches or a nice hike outdoors.

Recommends this product

Customer review from shiseido.com

2 months ago
from Dallas, TX, US

WHY would you change a perfect product

I HATE it, it was my absolute favorite sunscreen, used ir for years never peeled off, perfect underneath makeup, now it feels CHEAP!!! PLEASE bring the old formula back!!

Customer review from shiseido.com

Response from shiseido.com

shiseidopwr4 days ago

Dear Andy, We are sorry to hear about your experience with Ultimate Sun Protector Cream SPF 50. We have documented your comments for our internal teams. If you would like further assistance, please contact Customer Care here: https://www.shiseido.com/us/en/customerservice -Kristena, Skincare Expert

2 months ago

On average, customers rate the Heavy/light of this item as Light.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Best for day/best for night of this item as Best for night.

SPF 50 on Deck (Hands Only, Please!)

I LOVE LOVE LOVE Shiseido! This sunscreen is my secret weapon for keeping my hands youthful. I don’t use it on my face—I strictly keep it in my car and apply it before driving. The sun ages your hands fast, especially when they’re on the wheel and soaking up UV rays. Yes, it leaves a bit of a white cast, but for the hands, it doesn’t matter. It’s rich, protective, and reliable. If you care about aging gracefully, don’t skip this. Hands tell your age—protect them like your face!

On average, customers rate the Heavy/light of this item as Light.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Best for day/best for night of this item as Best for night.

Recommends this product