Ultimate Sun Protector Cream SPF 50

4.1 (57)
$44.00
Offers & perks
Free gift with purchase
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Product details

Web ID: 20909694
This moisturizing facial sunscreen provides powerful yet lightweight sun protection with SPF 50. The cream is infused with 80% skincare ingredients, including hyaluronic acid, to deeply hydrate and visibly improve fine lines, smoothness and even skin tone in 4 weeks.* It is formulated with NEW SynchroShieldRepair Technology, a protective veil that's strengthened by heat, water and perspiration and now self-repairs when thinned by movement or rubbing for an even, consistent layer of coverage that lasts.** Powered by more than 100 years of UV research and Japanese suncare innovation.

  • Product Features

    • WHAT IT IS:
    • A smooth, hydrating face sunscreen with powerful SPF 50 protection that's ideal for outdoor activities
    • WHAT IT DOES:
    • Broad-spectrum SPF 50 protects against UVA/UVB rays
    • Protective veil becomes stronger with contact to heat, water and perspiration** and self-repairs if veil is thinned by movement or rubbing
    • Visibly improves fine lines, smoothness and even skin tone in 4 weeks*
    • Maintains 4-hour hydration
    • Made up of 80% skincare ingredients
    • Water resistant for 80 minutes
    • Dermatologist tested, ophthalmologist tested, non-comedogenic
    • INGREDIENT HIGHLIGHTS:
    • Hyaluronic acid delivers, attracts and retains moisture
    • Five types of algae help prevent dryness and hydrate skin
    • Licorice root extract helps soothe break-out prone skin
    • Hypotaurine helps protect skin from blue light
    • Antioxidants help prevent damage caused by UV rays that lead to wrinkles and dark spots
    • NEW SynchroShieldRepair Technology provides a protective veil that becomes stronger with contact to heat, water and perspiration and also self-repairs if the veil is thinned by movement or rubbing
    • SuperVeil-UV 360 Technology creates an even layer of protection against UVA/UVB rays
    • HOW TO USE:
    • Apply liberally 15 minutes before sun exposure
    • Reapply every 2 hours, or after 80 minutes of swimming or perspiring, and immediately after towel drying
    • RESULTS:
    • In 2 weeks:
    • 98% saw soft and smoother skin***
    • 98% saw improved dryness***
    • 97% said this product does not clog pores***
    • *Based on clinical tests with 32 women
    • **The HeatForce technology is activated on hot days, after the formula is applied to the skin; to activate the WetForce technology, expose the area of application to water or perspiration for 30 minutes
    • ***Based on consumer tests with 101 women
    • This item cannot be shipped to Hawaii.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.1/5

57 star ratings, 21 reviews

Write a Review
64.9% of reviews have 5 stars
37
14.0% of reviews have 4 stars
8
3.5% of reviews have 3 stars
2
3.5% of reviews have 2 stars
2
14.0% of reviews have 1 star
8

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Heavy/light of this item as Light.

On average, customers rate the Best for day/best for night of this item as Day or night.

21 reviews
External reviewer
11 days ago

Dislike new formulation

I used the previous formulation for years, and loved it. I have very sensitive, very pale skin, and live in a sunny climate. This has been the one product that actually worked. However, the new formulation is not at all as effective. It also makes my skin a greasy mess. Not for pale people in hot, humid, sun intensive climates. The old version was just great, and I hope they bring it back.

Customer review from shiseido.com

Response from shiseido.com

shiseidopwr5 days ago

Dear Ghost Girl, Thank you for your review of Ultimate Sun Protector Cream SPF 50. We understand how disappointing it is when your favorite product is discontinued. We have shared your comments with our internal teams. With this reformulation, you will continue to enjoy the same benefits as before, but with the added enhancement of Hyaluronic Acid which delivers, attracts, and retains moisture. Since it is more hydrating, we recommend thoroughly rubbing in the product until fully absorbed. -Amber, Skincare Expert

External reviewer
20 days ago

Every Gentleman who wants to stay young!

Just how I like my daily sunscreen to be. PERFECT!

Recommends this product

Customer review from shiseido.com

Lele
3 months ago
from Los Angeles

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Very smooth after apply to skin

Great product

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Kimthu
3 months ago

Sunblock Shihido

It was the best , I used long time ago And I recommend to my sister and my friends

External reviewer
3 months ago

Bring back the old one

OMG I cannot go for my workouts outdoor and running without the old formulation. This new one is just gross oily and it doesn't protect. I feel like and I actually liked the one that it left some white cast on the face it it felt like gives you more protection, but this one is just like water and it's super oily and gross. Please make the old one back again. I cannot find that anywhere anymore.

Customer review from shiseido.com

Response from shiseido.com

shiseidopwr5 days ago

Hello Jizet, Thank you so much for taking the time to try Ultimate Sun Protector Cream SPF 50 and for sharing your views, we are sorry to hear it did not meet your expectations. Please be assured all Shiseido formulations undergo rigorous quality testing to ensure their efficacy. We have documented your comments for our internal teams. If you would like further assistance, please contact Customer Care here:https: //www.shiseido.com/us/en/customerservice -Kristena, Skincare Expert

Tsihyun
4 months ago

Too bad no content

I ordered on line, this was the second time happened, nothing inside. I wonder I got the used one.

External reviewer
4 months ago

New formula is a let down

I've used the previous two versions of this sunscreen and loved how well it protected my very pale skin from any burns. This new version is a huge disappointment and has now let me burn twice.

Customer review from shiseido.com

Response from shiseido.com

shiseidopwr5 days ago

Hello JC, we appreciate your review and are sorry to hear Sun Protector Cream SPF50 did not meet your expectations. This new formulation features SynchroShieldRepair™ Technology, a protective veil that's strengthened by heat, water, and sweat, and self-repairs for an even, consistent layer of coverage that lasts. We recommend applying the recommended dosage 15 minutes prior to exposure and reapplying every 2 hours for best results. -Wendy, Skincare Expert

Kim
5 months ago
from Hi

On average, customers rate the Best for day/best for night of this item as Best for day.

I like this product

Very good!!

On average, customers rate the Best for day/best for night of this item as Best for day.

Recommends this product