Limited-Time Special
Current selected color: Rose (mauve)
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Limited-Time Special

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In stock: Usually ships within 3 business days.

A cream eye shadow infused with primer, so it lasts up to 24 hours. This high-pigment, innovative cream shadow won't crease, cake, smudge or settle for up to 24 hours. It's also fade resistant for up to 24 hours. The cushiony, mousse-like texture glides on for a mistake-proof look. It blends easily with your finger or a brush and can be used as a shadow or liner. Available in a matte or shimmer finish.

  • Primer infused for rich color that lasts 24 hours
  • Won't crease, cake, smudge or settle for 24 hours
  • Fade resistant for 24 hours
  • Transfer-proof, waterproof, perspiration resistant and humidity resistant
  • Cushiony, mousse-like texture glides on easily
  • Mistake-proof; blends easily with fingers or brush
  • Can be used as shadow, liner and brow or cheek color
  • Comfortable wear
  • Available in two finishes: matte or shimmer
  • Alcohol free, paraben free, gluten free, mineral oil free, sulfate free, phthalate free, synthetic fragrance free
  • Apply with finger and blend on lids or cheeks
  • Use a brush for graphic liner and shadow looks or brow application
  • Studio Tip: Mix colors together to create your own custom shade

Web ID: 11760522

Customer reviews

968 Reviews
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User Images
    Sep 30, 2023
    from East Coast
    Smashbox Always On

    This is excellent, with sheer but buildable color. A little goes a long way. This is my favorite non-powder eyeshadow! I love the long wear yet it's easy to remove at the end of the day.

    Mar 16, 2023
    from Binghamton, NY
    Quick everyday

    This is a staple product for me. You only need a small amount, and I do one eye at a time. I put smaller than a pea size amount on the back of my hand, use a finger to tap some all over my lid, and then blend with a brush, and I love the result! It stays all day. Just be sure to blend quickly!

    Customer review from
    Jan 18, 2023
    from Toronto, Canada
    Too cakey..

    I wanted to love it but it's too cakey due to its dry texture. This is definitely made for younger women with paper like skin.. Perhaps it might be best worn in hot and humid weather.

    Customer review from
    May 18, 2022
    from Corpus Christi
    Love this

    First time trying the cream eyeshadow from smashbox and I must say I fell in love. It was easy to apply and stayed on all day. A little goes a long way. I will purchase more in different colors. It was a little pricey, but it should last since you only need a little.

    Customer review from
    Apr 22, 2022
    from Toronto, ON
    versatile product

    I got the color rose. I have light-medium with neutral undertones skin. This shows up beautifully pinkish brown. Stays on my face a long time and fades beautifully. Doesn't crease (I do put this product on lightly though, so it might if a lot is on), and I've used this on my eyelids, and cheeks for contouring/blush. Not sure if this is safe for lips, so I don't recommend using this on lips.

    Customer review from
    Mar 14, 2022

    This eyeshadow does not blend smoothly, and is difficult to remove. Threw it out, would not purchase again.

    Feb 22, 2022
    from San Francisco, CA
    Smashbox Cream Shadow

    Love this Smashbox cream shadow! A little goes a long way. Very pigmented and easy to blend to finger or brush. Stays on my eyes all day. Perfect for everyday neutral looks. I am excited to try out more shades.

    Customer review from
    Feb 05, 2022
    from Tuscaloosa, AL
    Middle-aged Newbie

    This is my first review of any product, ever! Before now: Other than occasionally wearing some brown eye liner and black mascara, I've never really worn make up. A sales person at a big makeup store chain introduced me to Smashbox's tinted moisturizer, as a way of dipping my toes in, so to speak. Love it! Then I went back and got some concealer. Love it! And then,feeling more confident and adventurous, I tried the Always On eye shadow-Amber (in a tube?!) I love it! So easy to apply with a finger. I went back this evening and bought Griege.I had no idea make up was so fun and easy. Thank you, Smashbox.

    Customer review from