Always On Gel Eye Liner

3.8 (377)
$25.00
Color:Fishnet (black)
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Product details

Web ID: 4584153
Pros in Smashbox's L.A. photo studio were speechless when they saw how effortlessly this super-saturated, long-lasting, waterproof pencil gel eyeliner glides on. It stays blendable for a few seconds so you have playtime to create limitless looks that will stay put for over 24 hours, even in water!

  • Product Features

    • WHAT IT DOES:
    • Long-lasting, 24-hour wear
    • Pigment-rich gel formula
    • Waterproof
    • HOW TO USE:
    • Apply along lash line using short strokes
    • Studio Tip: Mix colors to create your ultimate graphic eye look
    • USE WITH:
    • 24 Hour Shadow Primer
    • Super Fan Mascara
    • Photo Edit Eye Shadow Trios

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
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Ratings & Reviews

3.8/5

377 star ratings, 368 reviews

Write a Review
57.6% of reviews have 5 stars
217
11.1% of reviews have 4 stars
42
5.6% of reviews have 3 stars
21
7.7% of reviews have 2 stars
29
18.0% of reviews have 1 star
68

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

14 customer images

368 reviews
martha0526
9 days ago

Frustrated

I have been using these eyeliners for years and used to love them. I still love the colors -French Navy, Violetta, and Penny Lane. I tend to order all 3 colors at once. The last time I ordered (Oct 2025), they were a huge disappointment. The French Navy was broken in so many places that the color stick simply fell out of the pencil after a few weeks of use. The Violetta would not "click up" properly. I managed to make it work for a short while until the color stick broke and I couldn't advance what remained in the pencil. Penny Lane is also not clicking up properly but so far I can make it advance enough to use. I want to replace these but am hesitant because I don't know if the issue has been resolved. I even tried calling the customer service number provided to others in this review thread and simply found myself in an automated hold loop that never connected.

Customer review from Smashbox US

Nancyv1000
10 days ago
from Orlando Florida
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Best eyeliner ever

My favorite eyeliner. Smooth with staying power smudge free. Getting harder to find

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Helpful?
Simpleton
29 days ago

Mixed Emotions

I've been using this eyeliner for years. I typically will stock up when I purchase my makeup, and typically this pencil will last a while. The black and brown pencils have proven to stay "fresh" if I haven't opened the package. The navy failed me. Completely dry and unusable. Not sure if that is how the navy liner is all the time, or if I happened to get a dud. Either way, I can't afford to experiment with a new color again.

Customer review from Smashbox US

LB
5 months ago

YES IT DOES SHARPEN!!

I USE PHYSICIANS FORMULA DUAL PENCIL SHARPENER. IT SHARPENS GREAT! I LOVE THIS PRODUCT. IT'S THE ONLY ONE THAT DOES NOT MELT BY THE END OF THE DAY.

Recommends this product

Customer review from Smashbox US

Mel
7 months ago

The ONLY eyeliner to buy!

The Always On liner is the only eyeliner I will buy! It stays in all day even in hot/humid environments. It does sharpen, IF you have a good sharpener and clean it regularly. I have tried almost every high end liner and Smashbox will always win!!

Recommends this product

Customer review from Smashbox US

Strix
8 months ago

Please bring back 3D GALAXY!

3D galaxy was amazing! I got compliments every time I wore it and I can't find anything that compares to it. Bring back 3D GALAXY!!!

Recommends this product

Customer review from Smashbox US

AngiMc1
8 months ago

Great eyeline but does not sharpen

Waste of money! I love how it goes on and lasts but it can not be sharpened. SMASHBOX this one is a flop. If I had used it soon after purchase, I'd return this!! Your products are usually the best! NOT THIS EYEEELINER. And Ijust lightly line over my top eye lids because I just want to add a little shape for my eyes.

Customer review from Smashbox US

Response from Smashbox US

8 months ago

We appreciate your feedback. We want to share that the Smashbox Always On Gel Liner is a sharpenable pencil. We recommend using a cosmetic pencil sharpener; sharpen gently in full rotations, and clean your sharpener gently.

Kat
9 months ago

USED to love this liner!

This was my go-to, always stocked up on sales eyeliner until recently. The last handful I ordered from Ulta and/or Smashbox have all broken within the first 2 weeks of using them. They used to last around 4-5, even 6 weeks. Any I've bought since Summer of 2024 have all broken and were no longer useable. Because I stock up, I am always past the point of return, which has never been a problem prior. I'm so sad because this was my favorite eyeliner for YEARS and for the price they should not last only 1-2 weeks! Now I'm on the search for a new liner!

Customer review from Smashbox US

Response from Smashbox US

8 months ago

Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 877-698 4301 to share your concerns.