It's not "medium" firmness in my opinion. Very soft and thin. Not special at all. The packaging was ridiculous.

[This review was collected as part of a promotion.] I really liked this pillow. It looks cool and clean with a quality insert. The cooling feature is really nice and I thought the density/firmness was just right for a medium level.

[This review was collected as part of a promotion.] These are great in the hot hrat of Georgia! Wicks away heat and keeps us cool. We all use these and love them. These are super comfortable and the washable cover is great. Love that both cover and pillow can be washed. These are the best pillows we have owned! Great quality and fabric.

[This review was collected as part of a promotion.] This is an awesome pillow! First, it has a really unique cover. The material is a grey-striped, soft, thick fabric that seems to help prevent the pillow from getting warm. It also adds an extra layer of comfort to the pillow (thanks to being thick and soft), and I like using it without an additional pillow case (so I am glad that it is washable). There is a zipper that opens the cover for access to the pillow. The pillow itself is solid with just enough squish-factor to be very comfortable, but doesn't go flat while sleeping on it. I am a side sleeper, and have found the pillow to meet my needs well. I have been using it during high summer temperatures, and though it doesn't feel cold, it has been great at not absorbing heat/ getting hot----which is common with most pillows, especially in the summer. It has made sleeping comfortable even in recent heat wave. I am very pleased with the quality and design, and appreciate the soft pillow cover that gives it another layer of comfort.

[This review was collected as part of a promotion.] I have been sleeping with the Solid8 Artic Touch Soft Density Down Alternative Pillow With Instacool for a few weeks now. The pillow comes with its own cooling pillow case, which zips on and off for convient washing. The pillow does definitely feel cooler to sleep with compared to the pillow I was using prior to this one, but I would say that it still doesn't keep my head completely cool throughout the night. The pillow itself is super soft and comfortable. It seems to refluff itself after use which is great! I feel like it offers perfect support for someone like me who prefers a softer more flexible pillow.

[This review was collected as part of a promotion.] The Solid8 Artic Touch Medium Density Down Alternative Pillow With Instacool is a great pillow! I usually get very hot at night and when using this pillow I feel cooler and didn't wake up as much. It is just the right density for sleeping on both my back and side. I wake up refreshed.

[This review was collected as part of a promotion.] The artic touch soft pillow is amazing for nap times. I love coming home from work to a soft pillow that Is flexible enough to put behind my back. I really appreciate the way they thought about the zipper for the removable cover , easy to take off and wash and easy enough to hide the zipper that when you’re laying on it it doesn’t hurt you. The packaging itself is super cute also. Great for tired moms. Or those who love to try new pillows for their pillow collections like me.

[This review was collected as part of a promotion.] I’ve been using this Solid8 pillow for a couple of weeks now and am very pleased with it so far. I love that it’s an alternative down pillow and is cool to the touch which is great for a good nights sleep. I sleep on my back and have slept very well with it. It’s soft, yet doesn’t go flat, and it gives me just the right amount of support. The pillow case looks nice and is removable for easy washing as well as the pillow itself. I have a front load washer and dryer and had no problems washing and drying this pillow. I highly recommend this pillow to anyone.