K77XR80 BRAVIA 8 77" 4K OLED Smart TV (2024)

4.4 (351)
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Product details

Web ID: 18873199
Beautifully Designed with Picture In Mind The perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally un
  • Product Features

    • Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness
    • XR Processor intelligently enhances every scene in real-time boosting color, contrast, and clarity
    • Get access to all your favorite streaming apps in one place with Google TV and Google Assistant
    • Upscale all your HD and digital content and bring back lost detail with XR Clear Image
    • This product has a 1 year limited parts warranty
    • Imported
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to Hawaii, Palau, American Samoa, Federated States of Micronesia, U.S. Virgin Islands, Northern Mariana, Puerto Rico, Alaska, Guam, Marshall Islands
    • This item may not be shipped to Alaska, American Samoa, Guam, Hawaii, Marshall Islands, U.S. Virgin Islands, Puerto Rico, Palau, or the Pacific Islands.
    • A carrier will contact you to schedule delivery
    • Contact the seller directly to return this item
    • Item is not eligible for in-store returns
    • Must contact seller within 30 days to initiate a return. All items must be fully disassembled and securely repackaged in their original packaging or equivalent protective materials.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The Sony Bravia 8 OLED TV offers excellent picture and sound quality, with customers praising the vibrant, clear, and detailed image as well as the impressive audio performance.
  • Many also highlight the sleek design, user-friendly interface, and seamless integration with streaming services and gaming consoles.
  • However, some customers have reported minor issues, such as difficulty with the remote control, occasional software glitches, and subpar sound quality when not paired with a soundbar.
  • Overall, the consensus is that the TV provides a truly cinematic home entertainment experience, despite a few minor drawbacks.
AI-generated summary from 351 customers reviews.

4.4/5

351 star ratings & reviews

Write a Review
70.7% of reviews have 5 stars
248
13.4% of reviews have 4 stars
47
6.3% of reviews have 3 stars
22
3.1% of reviews have 2 stars
11
6.6% of reviews have 1 star
23

34 customer images

351 reviews
Some body
6 days ago

Sony Bravia Tv flickering

The flickering on tv Bravia stopped then one week later It started again so I unplugged the tv from mains which seems To help know after a lot of research I have bought new HDMI cables one for tv and one for PS5 so let’s see what happens no blame to Sony.

Customer review from sony.com

BigLouis
7 days ago

Good but!

Picture is stunning as is the sound through my Sonos soundbar although I do have some issues with it syncing the speech requiring me to scroll back to the tele speakers then back to my audio system hence the 4 stars

Recommends this product

Customer review from sony.com

Response from sony.com

Sony support team6 days ago

Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the picture quality of your K-55XR80. Yet, we're sorry to hear that you're experiencing audio syncing issue; this is not the norm, as we strive to deliver the best quality possible. Please follow the instructions outlined at the following link to fix your issue: https://cutt.ly/StlPLgX0 If the issue persists, follow the below steps: 1. Disconnect all the external devices from the TV. 2. Unplug the TV from the mains and leave it for 1 minute and then plug it back. 3. Update your software by following the steps at this link: https://cutt.ly/9tqexiZx 4. Perform factory data reset: https://cutt.ly/EtqeceJh If you need any further assistance, please do not hesitate to contact us using the details here: https://cutt.ly/heoRCkdW (Copy and paste the links in your browser). Nadine @Sony Support UK

Dano1883
8 days ago

Amazing quality

I’ve wanted an XR for a while and finally decided to put my money where my mouth is. It’s blowing me away!!! The picture is outstanding. What has really impressed me is the sound!!

Recommends this product

Customer review from sony.com

Gray56
10 days ago

fantastic picture

Been looking to buy this for a while great television.

Customer review from sony.com

Twin1944
10 days ago

GREAT SOUND & PICTURE QUALITY

This is second Sony Bravia I have had the previous one was 49” and was still as good as new after six years. I bought this 55” TV in Late January 2026, I believe I made the right choice as it was easy to set up and the picture and sound quality is excellent and there is such a large number of apps to choose from. We find it is easy to use it’s just about getting used to it. I have tried using to voice control and it works well, but I am still getting used to variety of controlls BRILLIANT 55” TV from Sony

Customer review from sony.com

Jcb Rob
11 days ago

Great TV

Great TV still learning Picture quality is fantastic

Recommends this product

Customer review from sony.com

JonB276
11 days ago

Amazing picture, seamless integration with cinema

From a 15 yo top of the range Samsung, this does everything I wanted that to do ! Seamless integration with receiver, PS5 and NAS box, it sets everything up for you with plenty of options to adjust but haven't needed to.

Recommends this product

Customer review from sony.com

Theoldpilot
13 days ago

Great Quality TV

Bought at the end of January to replace an old Sony TV.Fantastic picture and sound. Thought the old Sony was good but this one is amazing.

Customer review from sony.com