Experience the versatility of the Sony a7 III, a camera designed to excel in both photography and videography across diverse scenarios. Boasting a cutting-edge 24.2MP Exmor R BSI CMOS sensor and BIONZ X processor, this camera elevates image quality, video capabilities, and autofocus performance. Its refined body design encompasses a new touchscreen LCD, enhanced EVF, extended battery life, and dual memory card slots.Equipped with a full-frame BSI sensor and BIONZ X processor synergy, the a7 III delivers high-resolution stills and videos with minimal noise, increased speed, and a native sensitivity range from ISO 100-51200. Explore the world of internal UHD 4K video recording, slow-motion capabilities, and extensive color controls, including S-Log3 and HLG. The Fast Hybrid AF system, featuring 693 phase-detection points and 425 contrast-detection areas, ensures swift and reliable autofocus, even in challenging low-light conditions.