I love this it works so well and people have been asking me if I got highlights!

I went to Florida for a week and was out in the sun for the beach and put this is ( trip was in march 2022) and I’m a brunette and made my hair look golden! And it looked natural!!! Also my hair is still blonde! Would recommend

[This review was collected as part of a promotion.] Smell could be better, wish it smelled more like their purple shampoo, but it really worked, had bright highlights.

[This review was collected as part of a promotion.] This product smells so good and it works so quickly it makes my hair have natural subtle tones, and I am a natural blonde. I do not like to use chemicals on my hair and it works so fast.

Love it! I used Sun in for years, but I like this so much better!

am in love with it… it worked perfectly on my daughter s hair

So my hair was dark brown with a lot of gray, especially in the front. I started using Sun Bum this past May and my hair is now a light honey brown with blonde highlights! I love this!!!!!!!!!!! It smells wonderful and does not dry out my hair. Wish I had found this sooner.

Only used for a few days and followed the instructions after just 3 days of using it it turned my blonde hair orange worst product ever