Born This Way Flawless Coverage Foundation

4.5 (10,148)
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Product details

Web ID: 2274158
Born This Way Flawless Coverage Foundation offers medium-to-full coverage in 35 shades for a flawless match and a perfect finish. It's infused with coconut water that aids in delicately replenishing skin's moisture levels, plus hyaluronic acid that gives a smoother appearance. This foundation masterfully diffuses the line between makeup and skin. Coverage so undetectable, they'll think you were Born This Way. Available in new shades so more girls (and guys) can own their pretty and have flawless "I woke up like this" skin.

  • Product Features

    • WHAT IT DOES:
    • Medium-to-full undetectable coverage; hydrating and non-comedogenic
    • INGREDIENT HIGHLIGHTS:
    • Coconut water aids in delicately replenishing skin's moisture levels
    • Alpine rose helps empower skin's health and resilience
    • Hyaluronic acid gives a smoother appearance
    • HOW TO USE:
    • Apply with fingertips, sponge or Retractable Kabuki Brush (sold separately) with bristles retracted until they are dense; start at the center of the face and work outward; apply more to achieve desired coverage
    • Tip: For "I Woke Up Like This" perfection, apply from center of the face outward and blend; build to full coverage by layering as needed
    • RESULTS:
    • 100% said this foundation blurred their imperfections
    • 100% said this foundation made their skin look absolutely perfect
    • 97% said this foundation provided natural-looking coverage

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to Federated States of Micronesia, Guam, Hawaii, Puerto Rico, Armed Forces Americas, U.S. Virgin Islands, Alaska, American Samoa, Marshall Islands, Armed Forces Europe, District of Columbia, Armed Forces Pacific, Palau, Northern Mariana
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

10,148 star ratings, 10,075 reviews

Write a Review
66.1% of reviews have 5 stars
6703
21.9% of reviews have 4 stars
2219
7.1% of reviews have 3 stars
723
2.6% of reviews have 2 stars
264
2.4% of reviews have 1 star
239

On average, customers rate the Light coverage/full coverage of this item as Neutral.

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/matte of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

300 customer images

10,075 reviews
TIMOTHEIA
7 months ago
from Fl
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Perfect foundation

Love this foundation

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Linda Schuyler
8 months ago
from Tempe Arizona
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Allergies

Excellent coverage minimal chemicals

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

AO8520
8 months ago
from Atlants
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Amazing product but

Very disappointed with Macys. The product is beautiful - I have used it daily with my oily skin. I have three colors and absolutely love it. Be sure to check the batch code. I ordered a new bottle during the sale and the product received was super beat up. The batch code reflected a manufacturer date 4 years old. The product was so old. Thank goodness Macys has a great return policy so that was easy. Just be aware.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Fifi
10 months ago
from New orleans
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Love it

I love it. It stays on for long hours without oxidizing. And very nice coverage

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

1
10 months ago
from Plantation Florida
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

It’s ok

It’s ok

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Ella
11 months ago
from California
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Found my match!

A winner! Pefect for my olive skin tone. No allergic reaction.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Sims
11 months ago
from Granite bay
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

One of the best foundations

Best For: Normal, dry, combo skin types People looking for coverage without the heavy look Everyday wear, events, or photo-ready skin Not Ideal For: Very oily skin unless well-set People who prefer super-matte or ultra-dewy finishes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Macy's customer
11 months ago
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Customer

The best this product matches my complexion.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.