Born This Way Matte 24 Hour Foundation

4.5 (1,242)
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Product details

Web ID: 10989707

This 24-hour matte foundation masterfully diffuses the line between makeup and skin. The true matte formula stays completely color true while covering imperfections to reveal the all-day look of flawless skin. Lightweight wear and coverage so undetectable, they'll think you were Born This Way.

  • Product Features

    • WHAT IT DOES:
    • Controls oil and keeps you looking flawless for a full 24 hours
    • Medium-to-full buildable coverage
    • Provides a soft-focus matte finish
    • Skin looks smooth and flawless
    • Skin stays matte without looking flat or drab
    • Non-acnegenic, waterproof, oil-controlling
    • Transfer-resistant, color true
    • HOW TO USE:
    • Using the Mr. Perfect Foundation Brush, a sponge or fingers, blend from the center of the face moving outward and down; repeat for more coverage
    • Too Faced Pro Tip:
    • To achieve a flawless full coverage matte finish, apply using Mr. Perfect Foundation Brush or a loose powder brush starting from the center of the face working outward and down
    • Buff in a downward circular motion to lay down peach fuzz and for a smooth even coverage; for areas of extreme discoloration, redness and darkness stipple additional coverage
    • RESULTS:
    • 96% said this foundation feels weightless on skin*
    • 99% said this foundation blurs away imperfections*
    • 93% said this foundation provides undetectable coverage*
    • 92% said this foundation does not require touch-ups*
    • *Based on a one-week study with 107 women
    • USE WITH:
    • Born This Way Powder Foundation
    • Hangover 3-in-1 Setting Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to District of Columbia
    • This item purchased online must be returned to the vendor by mail only. This item cannot be returned to Macy's stores.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
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Ratings & Reviews

4.5/5

1,242 star ratings, 1,227 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

31 customer images

1,227 reviewssorted by Newest

seleste
1 year ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

so sad

i need this back i tried the new version didnt like it soo sad

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
roro
3 years ago
from michigan
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

flaky

too flaky

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Helpful?
Bianca
3 years ago
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Loooove

I loved

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Helpful?
Ada
3 years ago

Excellent

Helpful?
CG
3 years ago
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Born this Way matte foundation

Flawless coverage

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Helpful?
Miami mama
3 years ago
from Miami

Good coverage

The foundation has a light texture but the coverage is very good, doesn’t transfer to your clothes, but be advised never use without a primer if you are at the fifths ,I I like a lot but the next time I will go with the flawless.don’t know why but the first time I used without a primer my pores were really visible.

Helpful?
SVG
4 years ago

Too thick

This product is too thick, its not flattering even for my teenage sister. I still have some dew you stockpiled for now, you need to bring it back. It's the best foundation this company ever made and that's coming from me and I am a makeup artist

Customer review from Too Faced US

Heavenly
4 years ago

I don't think it's the right color

Helpful?