Born This Way Naturally Radiant Concealer

4.3 (398)
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Product details

Web ID: 2913431
Instantly hide imperfections, banish the appearance of dark circles, and blur the look of lines and wrinkles for complete coverage so undetectable, they'll think you were Born This Way. We infused skincare benefits, including Coconut Water which aids in delicately replenishing skin's moisture levels, Alpine Rose which helps empower skin's health and resilience, andHyaluronic Acid which gives a smoother, more youthful appearance. Creamy and comfortable, a proprietary blend of color correctors create the look of flawless skin. Complexion looks naturally radiant when applied over or under foundation—even when worn alone.
  • Product Features

    • Oil-free
    • Coconut Water: aids in delicately replenishing skin's moisture levels
    • Alpine Rose: helps empower skin's health and resilience
    • Hyaluronic Acid: gives a smoother, more youthful appearance
    • 97% said this concealer provides a natural, undetectable finish*
    • 97% said this concealer provides a smooth, creaseless finish*
    • 97% said this concealer provides a flawless "no makeup" look*
    • 100% showed improvement in skin moisture levels after 1 hour*
    • *Consumer studies have been performed on 30 female volunteers between the ages of 18 and 35. The product was used daily over a one week period.
    • Cruelty-Free
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.3/5

398 star ratings & reviews

Write a Review
67.6% of reviews have 5 stars
269
12.8% of reviews have 4 stars
51
8.3% of reviews have 3 stars
33
6.8% of reviews have 2 stars
27
4.5% of reviews have 1 star
18

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

10 customer images

398 reviews
External reviewer
6 years ago

Simply AMAZING

I've struggled to find the perfect concealer but this stuff is AMAZING!! Full coverage and it gives your face LIFE!!! I'm not a heavy makeup user but rather go for more of a natural look so I just use one dab under each eye and that is more than enough for me.

Recommends this product

Customer review from toofaced.com

External reviewer
6 years ago

Great concealer!

I had bought a few different shades of this concealer, and they've all blended perfectly, smooth finish, not cakey and hasn't settled in lines! I don't use it as an under eye concealer, but rather a spot concealer so I don't know how it wears under the eyes but it does work great as a color corrector and to cover blemishes!

Recommends this product

Customer review from toofaced.com

External reviewer
6 years ago

The Packaging RUINS IT.

I have now washed more of this $30 concealer off of places it leaked in my makeup bag than I have washed off of my FACE. The concealer itself is a basic and functional staple - but I will NEVER buy it again due to this total crap packaging. As other reviewers have mentioned - it leaks like CRAZY.

Customer review from toofaced.com

External reviewer
6 years ago

Love the concealer, hate the packaging

The concealer itself is 5 stars. I have had a hard time finding a concealer with a creamy consistency that doesn't get crepey under my eyes. This product goes on smooth and lasts the day, I really love it. The container however, sucks. The past two tubes I've had have pulled apart, so product leaks out from underneath the gold band. Then it gets allll over the inside of my makeup bag, and all over my other products, PLUS it means I lose precious concealer every time I use it. Its a total bummer! But the concealer is so good I keep buying it even if I lose some every time.

Recommends this product

Customer review from toofaced.com

External reviewer
6 years ago

Absolutely terrible .

i bought this concealer because i wanted to veer off of my usual products and try something different. I've been very committed to Tartes Shape tape since it came out and i will stay commited. I've been using the toofaced born this way concealer for a week exactly and i have bumps all around my eyes as well as scaly skin! I usually have medium skin, not to dry and not to oily, but it DRIED ME OUT. I am completely disappointed with this product and i am so upset with how my undereyes look. It burns during application and it burns your skin! It doesn't crease and covers well but i will never buy this product again!

  • Photo from External reviewer

Customer review from toofaced.com

External reviewer
6 years ago

not that great

very hit and miss for some reason. i can put it on one day and it looks fine and the next it will go super cracked no matter how much prep!! i don't have particularly dry skin and especially under my eyes i don't. it also leaves lines that i didn't even know i had. so disappointing for how much you have to pay :(

Customer review from toofaced.com

External reviewer
6 years ago

My go-to concealer!!!

I have combination skin and this concealer handles all areas of my skin very well! It covers well, goes on smoothly which is an absolute must for me! I have bags under my eyes and circles, it covers them really good without color correction, goes over pores perfectly without notice, hide blemishes & blends really great. This concealer has been an absolute GOD SEND for me, my skin took a drastic change after I turned 30 & my hunt for a good concealer was on.. this is must have in anyone's makeup bag!

Recommends this product

  • Photo from External reviewer
  • Photo from External reviewer

Customer review from toofaced.com

External reviewer
6 years ago

Not for dry skin

Looks terrible under my eyes....even after prepping. Not for dry skin at all.

Customer review from toofaced.com