Born This Way Soft Matte Foundation

2.2 (11)
$39.10 (15% off) with code: FRIEND$46.00
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LGBTQ Founded
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Product details

Web ID: 18743879
Formulated for advanced performance, this new and improved weightless 24-hour matte foundation in a lightweight tube helps control oil while hydrating skin. The non-comedogenic, waterproof, perspiration-resistant, humidity-resistant, color-true formula blurs imperfections so skin appears flawless.
  • Product Features

    • WHAT IT IS:
    • A new and improved soft matte foundation that's made in Canada for advanced oil control and 24-hour undetectable coverage
    • WHAT IT DOES:
    • Weightless 24-hour wear
    • Medium-to-full buildable coverage
    • Immediate and all-day oil control
    • Color-true formula
    • Non-drying and provides 12 hours of moisture
    • 24-hour non-creasing and non-caking
    • Decreases appearance of pores
    • Delivers a balanced, blurred, soft matte finish
    • Helps smooth skin's appearance for 24 hours
    • Waterproof, perspiration resistant and humidity resistant
    • Non-comedogenic
    • HOW TO USE:
    • Using a foundation brush, sponge or fingers, blend from the center of face moving outward and down
    • Repeat for more coverage
    • RESULTS:
    • Controls oil for 12 hours
    • Longwearing for 24 hours
    • Delivers 12 hours of moisture
    • 24-hour non-fading
    • 24-hour color true
    • 24-hour non-settling/creasing
    • 24-hour non-caking
    • 24-hour non-poring
    • 24-hour non-streaking
    • USE WITH:
    • Born This Way Soft Blur Flexible Finish Setting Powder
    • Makeup Insurance 18 Hour Setting Spray
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

2.2/5

11 star ratings & reviews

Write a Review
27.3% of reviews have 5 stars
3
0.0% of reviews have 4 stars
0
0.0% of reviews have 3 stars
0
9.1% of reviews have 2 stars
1
63.6% of reviews have 1 star
7

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

11 reviews
Kin
2 months ago
from Lexington, KY
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

I love the new foundation formula

The new formula is perfect. I was worried I was going to have to change brands, but I dont.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Mary
3 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Dry and patchy

I applied this to my least problem prone area (forehead) and it went on patchy and dry looking. It felt ok going on but it didn’t look decent there so I didn’t even bother putting it on the rest of my 40s aged skin.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Sandi
7 months ago
from Oh
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Perfect non oily foundation

Love this makeup!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

External reviewer
1 year ago
Incentivized review

If it ain't broke don't fix it

Why why why???? New formula is a big disappointment. The old one was absolutely prefect. About 30 min after I did my foundation I can see the creasing under my eyes start to appear. 2 hours later oil slick city. I hope they go back to original formula.

Customer review from toofaced.com

Response from toofaced.com

toofacedpwr5 days ago

Thank you for taking the time to share your experience with Born This Way Soft Matte Foundation. Your feedback matters and we are listening. We understand that the product didn't meet your expectations and would like to help. To set your look while helping to control shine, we suggest checking out Born This Way Ethereal Setting Powder: https://bit.ly/BTWEthSettingPowder. This oil-absorbing powder helps boost radiance and is the perfect finishing touch to your complexion routine. Get connected with a US Too Faced Artist to learn more about our other foundation options and more tips to achieve your ideal look. You can continue the conversation via the Live Chat feature of our site at: https://bit.ly/US_TF_LiveChat.

External reviewer
1 year ago
Incentivized review

Awful

I was disappointed to hear the original matte is discontinued however I was excited to try this. I had high expectations and unfortunately too faced disappointed me with this one. The coverage is not good and I hugged my boyfriend and it immediately came off onto his shirt. You can imagine how disappointed I was and how he was after that. I'm so upset they discontinued peach perfect first then came out with original matte which I liked. But peach perfect will always be my favorite and now this garbage. So each time just worse and worse.

Customer review from toofaced.com

Response from toofaced.com

toofacedpwr5 days ago

Thank you for sharing your heartfelt feedback, Brittany. We're listening and it's never our intention to disappoint. To extend the wear of your foundation, consider trying our Makeup Insurance Setting Spray. Mist it on the skin before or after applying makeup for 18+ hours of fresh-looking long-wear that is transfer-resistant. Take a peek here: https://bit.ly/TFMkupIns. Our online US Artists invite you for a quick chat to share Pro tips to achieve your desired finish/wear and/or return/exchange options. Join them at https://bit.ly/US_TF_LiveChat, they look forward to hearing from you!

External reviewer
1 year ago
Incentivized review

WHY DID YOU RUIN IT?

The previous matte foundation was the saving grace that us oily girlies needed. This new "soft matte" foundation is TRASH. I immediately got oily/shiny & it just melted off & settled into any fine lines/pores. Why would you ruin a good thing?!? BRING BACK THE OG MATTE!!

Customer review from toofaced.com

Response from toofaced.com

toofacedpwr5 days ago

Thank you for taking the time to share your thoughts. We always want to make sure you're fully satisfied with our products and are happy to help with additional application tips to ensure you achieve a flawless skin look. We hope you'll chat live with a US Artist for suggestions and/or return/exchange options via the Live Chat functions at our site. Connect here: https://bit.ly/US_TF_LiveChat.They're standing by to assist you!

External reviewer
1 year ago
Incentivized review

Soft Matte and Waterproof

This foundation reminds me of Peach perfect foundation that I loved. I wore this foundation to a job site. It lasts through sweat and the whole day activities. But I do use all the waterproof powder and setting spray to go with the foundation. It lasts pretty well for me.

Recommends this product

Customer review from toofaced.com

External reviewer
1 year ago
Incentivized review

DISAPPOINTED

Looks terrible!!! It is not a long wear foundation, not for my oily skin...

Customer review from toofaced.com

Response from toofaced.com

toofacedpwr5 days ago

We appreciate you trying our Born This Way Soft Matte Foundation. We want you to love your Too Faced products and are here to help. To extend the wear of your foundation, consider trying our Makeup Insurance Setting Spray. Mist it on the skin before or after applying makeup for 18+ hours of fresh-looking long-wear that is transfer-resistant. View here: https://bit.ly/TFMkupIns. Our online US Artists invite you for a quick chat to share expert tips to achieve your desired look and/or return/exchange options. Join them at https://bit.ly/US_TF_LiveChat, they're standing by to assist!