Born This Way Soft Matte Foundation

4.5 (1,824)
Limited-Time Special
$32.20 (30% off)$46.00Free shipping code:GLAM10

Product details

Web ID: 18743879

Formulated for advanced performance, this new and improved weightless 24-hour matte foundation in a lightweight tube helps control oil while hydrating skin. The non-comedogenic, waterproof, perspiration-resistant, humidity-resistant, color-true formula blurs imperfections so skin appears flawless.

  • Product Features

    • WHAT IT IS:
    • A new and improved soft matte foundation that's made in Canada for advanced oil control and 24-hour undetectable coverage
    • WHAT IT DOES:
    • Weightless 24-hour wear
    • Medium-to-full buildable coverage
    • Immediate and all-day oil control
    • Color-true formula
    • Non-drying and provides 12 hours of moisture
    • 24-hour non-creasing and non-caking
    • Decreases appearance of pores
    • Delivers a balanced, blurred, soft matte finish
    • Helps smooth skin's appearance for 24 hours
    • Waterproof, perspiration resistant and humidity resistant
    • Non-comedogenic
    • HOW TO USE:
    • Using a foundation brush, sponge or fingers, blend from the center of face moving outward and down
    • Repeat for more coverage
    • RESULTS:
    • Controls oil for 12 hours
    • Longwearing for 24 hours
    • Delivers 12 hours of moisture
    • 24-hour non-fading
    • 24-hour color true
    • 24-hour non-settling/creasing
    • 24-hour non-caking
    • 24-hour non-poring
    • 24-hour non-streaking
    • USE WITH:
    • Born This Way Soft Blur Flexible Finish Setting Powder
    • Makeup Insurance 18 Hour Setting Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

1,824 star ratings & reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

10 days ago
Incentivized review

Amazing!

It blended so smoothly, its a perfect shade the coverage is amazing the texture is perfect and the finish is so smooth I can’t believe I’ve never had this before

Customer review from influenster.com

15 days ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

Dry and patchy

I applied this to my least problem prone area (forehead) and it went on patchy and dry looking. It felt ok going on but it didn’t look decent there so I didn’t even bother putting it on the rest of my 40s aged skin.

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

24 days ago
Incentivized review

Not my color

I received this Too Faced Born This Way Soft Matte Foundation But The Problem Is That It’s Not My Shade Not even close to my color it’s way to dark for me to even use it

Customer review from influenster.com

2 months ago
Incentivized review

Very good foundation

I love the natural finish it give you after you put it on. Very light weight.love how easy it is to use. Last very well in this florida weather. Definitely recommend it.

  • Photo from lisbetg2_3484

Customer review from influenster.com

2 months ago
Incentivized review

🫀

I received The Too Faced Born This Way Soft Matte Foundation complimentary from Influenster for my honest review. This foundation is really flawless, has natural-looking finish that stays throughout the whole day. It ideally conceals my skin imperfections without feeling heavy or cakey on the skin. Also contains hyaluronic acid, that provides hydration and a comfortable wear. It is perfect for my combination skin. Definitely recommend.

  • Photo from makamorgoshia_6071

Customer review from influenster.com

2 months ago
Incentivized review

Good, full coverage

This definitely does the job of having a light feel on the skin while covering a lot of skin imperfections. It feels comfortable with my other makeup, and I feel the shade fits my skin.

  • Photo from devond11_213

Customer review from influenster.com

2 months ago
Incentivized review

Excellent matte finish!

I received this product for free from influenster and Too faced in exchange of my honest review. I’ve used the past version of this foundation but this new formula is beyond better I am obsessed with it’s amazing coverage! I love that it’s lightweight, has a matte finish and is not oily at all! It blends very easily and has no scent. Love it!

  • Photo from evani01042_5871

Customer review from influenster.com

2 months ago
Incentivized review

In love

It's a type of foundation that I love, it leaves the skin natural and the finish is perfect. I feel like I don't have a foundation because it's so comfortable. Too Faced does not disappoint in everything it launches.

  • Photo from fabianagmes_3546

Customer review from influenster.com