Born This Way Undetectable Medium-To-Full Coverage Foundation, 1 oz.

4.3 (33)
$48.00
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LGBTQ Founded
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Product details

Web ID: 22284310
This hydrating, weightless foundation masterfully diffuses the line between makeup and skin. Twenty-four-hour wear and natural-looking coverage so undetectable, they'll think you were Born This Way.

  • Product Features

    • WHAT IT IS:
    • Foundation with a natural finish and 24-hour wear
    • WHAT IT DOES:
    • Reduces appearance of pores; improves appearance of skin tone; color true for 24 hours; 24-hour hydration; transfer resistant, waterproof, perspiration-proof, humidity-proof, fadeproof, crease-proof, non-caking, non-poring, non-streaking, photo friendly
    • INGREDIENT HIGHLIGHTS:
    • Hyaluronic acid, glycerin and vitamin E
    • HOW TO USE:
    • Apply with fingertips or a brush
    • Start at center of the face and work outward
    • Apply more to achieve desired coverage
    • Pro Tip: For a sheer and radiant look, mix Hangover Primer (sold separately) with your Born This Way Foundation
    • USE WITH:
    • Born This Way Super Coverage Concealer
    • Born This Way Ethereal Light Concealer
    • Born This Way Setting Powder
    • Makeup Insurance Setting Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
  • talk with a beauty expert
    Makeup, skincare, scents—ask us about it all.
    1-800-477-6229
    Need help with something else?

Ratings & Reviews

Here's what customers think
  • The foundation offers long-lasting wear and good coverage that holds up well in humid weather.
  • Customers appreciate the wide range of available shades, though some note the colors can appear darker than expected.
  • Overall, the product is considered high-quality and highly recommended, especially for those seeking a foundation that can withstand hot and humid conditions.
AI-generated summary from 10 customers reviews.
4.3/5

33 star ratings, 10 reviews

Write a Review
78.8% of reviews have 5 stars
26
6.1% of reviews have 4 stars
2
0.0% of reviews have 3 stars
0
0.0% of reviews have 2 stars
0
15.2% of reviews have 1 star
5

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

3 customer images

10 reviews
Jessie
24 days ago

Two Faced

Love this foundation. The foundation glides on freely and stays on.

Helpful?
JulB
2 months ago
Verified PurchaserYes

Still Haven't Received It

Still Haven't Received It

Helpful?
Macy's customer
2 months ago
Verified PurchaserYes

Can’t rate something that I never received.

I never received it so I can’t rate it

Helpful?
Naomi33463
2 months ago
from Greenacres
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Favorite Foundation For Humid Weather

Great variety of shades and with their settling. powder holds up to S. Fl heat. I work as a sales rep. and its outstanding.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
Laura
2 months ago
from 505 Knobs Rd
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Too Faced

I had to return this as it was the wrong color, but if it was the correct color it went on smooth and felt great on my skin.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
Idalmis
2 months ago

The perfect color for my skin!!

The perfect color for my skin and a great price. I recommend it; it covers all your blemishes.

Helpful?
neela
3 months ago
from New York

a must buy

I have tried a lot of foundation and none of them were a match, always oxidizing darker after an hour. This foundation seems to be a perfect match and looks flawless. last all day and beautiful finish. highly recommended

Helpful?
Lpaquette
4 months ago
from California
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Love it!

This foundation is great,I did have to try a few different shades to get it right though. Make sure to color match,they do come out darker than expected.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?