Born This Way Buildable Coverage Powder Foundation

4.1 (35)
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Product details

Web ID: 9353350
Get naturally radiant, flawlessly smooth skin in seconds and touch up on the go with this do-it-all long-wear powder foundation. Infused with skin-loving coconut water, hyaluronic acid and alpine rose, it's complexion perfection with full coverage that's so undetectable they'll think you were Born This Way.

  • Product Features

    • Product Size: 0.35-oz.
    • WHAT IT DOES:
    • A 3-in-1 powder foundation that can be used alone for an easy natural coverage or over liquid foundation to set makeup or add additional coverage
    • Creamy and comfortable powder formula
    • Controls shine
    • Blurs the look of imperfections
    • Hides redness and discoloration
    • Longwearing for 12 hours
    • Oil free
    • Cruelty free
    • Vegan friendly
    • 2-in-1 sponge for different coverage levels
    • KEY INGREDIENTS:
    • Coconut water: aids in delicately replenishing skin's moisture levels
    • Alpine rose: helps empower skin's health and resilience
    • Hyaluronic acid: gives a smoother, more youthful appearance
    • HOW TO USE:
    • Apply with fingertips, sponge or brush
    • Start at the center of the face and work outward
    • Apply more to achieve desired coverage
    • Pair with Hangover Replenishing Face Primer, Born This Way Super Coverage Concealer
    • RESULTS:
    • Immediately after using:
    • 96% said this formula felt comfortable on skin*
    • After using for 1 week:
    • 95% said this formula helped control shine*
    • 90% said this formula provided natural coverage*
    • 91% said this formula made skin look smoother*
    • *Based on a consumer study of 104 women

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.1/5

35 star ratings, 34 reviews

Write a Review
62.9% of reviews have 5 stars
22
8.6% of reviews have 4 stars
3
11.4% of reviews have 3 stars
4
5.7% of reviews have 2 stars
2
11.4% of reviews have 1 star
4

On average, customers rate the Light coverage/full coverage of this item as Neutral.

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/matte of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Bold.

2 customer images

34 reviews
Leticia
3 years ago

It goes on smooth and the coverage

cassidyb57
4 years ago

Meh

There’s nothing special about this powder to me. I find it comparable to many drugstore powders. I don’t think it is worth the splurge but I will continue to use it because it isn’t bad, just nothing special.

  • Photo from cassidyb57
  • Photo from cassidyb57

Customer review from influenster.com

tammy
4 years ago

My color was discontinued...

Too Faced quit making Sea Shell color and replaced with this one. It is TOOOO light compared to the other one, and there isn't anything close. Please bring back Sea Shell!

ninoshkar3
4 years ago

I love the products

I love the products they’re amazing I like how everything looks and love their packaging and I would recommend it I love this brand and they’re super easy to apply and I will recommend it to others

Customer review from influenster.com

Barbara
4 years ago

Too heavy

Too heavy for my liking.Didn't work for me, maybe I got the wrong shade.

Lana
4 years ago

On average, customers rate the Light coverage/full coverage of this item as Full coverage.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Sheer/matte of this item as Matte.

Full coverage

I love how it's so full coverage without making my face look full. I don't need concealer. Highly recommended.

On average, customers rate the Light coverage/full coverage of this item as Full coverage.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Sheer/matte of this item as Matte.

Recommends this product

Gail
4 years ago
from Nv

On average, customers rate the Light coverage/full coverage of this item as Full coverage.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Sheer/matte of this item as Matte.

Too heavy

Too heavy, and it goes on blotchy and clumpy. I do not like it at all.

On average, customers rate the Light coverage/full coverage of this item as Full coverage.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Sheer/matte of this item as Matte.

Recommends this product

HoustonQueenT
4 years ago

On average, customers rate the Light coverage/full coverage of this item as Full coverage.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Sheer/matte of this item as Matte.

Super dry and powdery

I want to love this product, but it is sooo dry and powdery and exaggerates every line and wrinkle on my face.

On average, customers rate the Light coverage/full coverage of this item as Full coverage.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Sheer/matte of this item as Matte.

Recommends this product