Shadow Insurance 24+ Hour Anti-Crease Eye Shadow Primer

4.5 (44)
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Product details

Web ID: 2648691
Their iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but they've kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

  • Product Features

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100%* said they would trade in their current eye shadow primer for this one
    • 97%* said this is the best eye shadow primer they've ever used
    • 100%* said this eye shadow primer helped shadow adhere to eyelids
    • 100%* said this eye shadow primer made shadow easier to blend
    • 97%* said this eye shadow primer decreased eye shadow fallout
    • *Consumer study results
    • Cruelty-Free

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The product is an effective eyeshadow primer that helps extend the wear of eyeshadows and minimizes creasing or fading, even for those with oily eyelids.
  • Reviewers praised its lightweight, easy application, and long-lasting performance, with many stating it outperformed other high-end primers they had used.
  • While a few felt it was not as good as another brand's primer, the majority expressed very positive experiences and said they would continue to purchase this product.
AI-generated summary from 44 customers reviews.
4.5/5

44 star ratings & reviews

Write a Review
75.0% of reviews have 5 stars
33
13.6% of reviews have 4 stars
6
4.5% of reviews have 3 stars
2
2.3% of reviews have 2 stars
1
4.5% of reviews have 1 star
2

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

44 reviews
member96153
4 years ago
Received Free ProductNo

This primer is very

This primer is very light and goes on thin. It sets shadows but still allows some oxidation. I do not feel it holds the shadow's full pigment. I found it did not give a full 24 hour set and colors did not hold. It is better than using nothing but there are better primers out there

daniellec182
4 years ago
Received Free ProductNo

Magic!

I love using this primer for my eyeshadows! It is all day wear proof! When it says no crease it literally means no crease!!!

margaretb56
4 years ago
Received Free ProductNo

This is the best

This is the best anti-crease primer in the world,, hands down. I have tried many and my hooded eyelids make it a challenge to remain crease free....Too faced will pull it off. Even dark shade that I used to have to touch up will barely budge all day long. It is not cheap, but very worth it, my last tube lasted almost 5 months...a little dab goes a long way. Tip: use under brow liner or powder to make sure brows look great all day as well!!

kaylao2127
4 years ago
Received Free ProductNo

Very nice over all

Very nice over all definitely like how easy it is to use and put on and blends in well. I would definitely buy it again and recommend to others as well.

perid
4 years ago
Received Free ProductNo

This is probably my

This is probably my #1 product that I’ve used for years. Best shadow primer ever! They did just redo the packaging from a tube to a doe foot applicator. Hopefully it’s the same formula or I will be distraught lol

lesliem236
4 years ago
Received Free ProductNo

This was my first

This was my first purchase for an eye primer, and I was so surprised at how well it hung on to the shadow and kept it in place all day. It is hard not to apply too much, due to the tube style, but very effective.

allisonp114
4 years ago
Received Free ProductNo

I really like this

I really like this product keeps your eyeshadow looking great. This tends to be my go to eyeshadow primer. Would repurchase

summerp47
4 years ago
Received Free ProductNo

It was ok. Not

It was ok. Not the best I have tried but it did what it was meant to do. Packaging was nice.