Shadow Insurance 24+ Hour Anti-Crease Eye Shadow Primer

4.4 (2,264)
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Product details

Web ID: 2648691
Their iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but they've kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
  • Product Features

    • Unique binders lock down eye shadow pigments for amazingly long wear
    • Crease-proof, fade-proof, waterproof wear for up to 24 hours
    • Grabs pigment and intensifies eye shadow color
    • Neutralizes any lid discoloration
    • Needle-nose applicator for no-waste, precise dispensing
    • Over 4,600 5-star reviews
    • 100%* said they would trade in their current eye shadow primer for this one
    • 97%* said this is the best eye shadow primer they've ever used
    • 100%* said this eye shadow primer helped shadow adhere to eyelids
    • 100%* said this eye shadow primer made shadow easier to blend
    • 97%* said this eye shadow primer decreased eye shadow fallout
    • *Consumer study results
    • Cruelty-Free
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

2,264 star ratings & reviews

Write a Review
69.1% of reviews have 5 stars
1564
17.0% of reviews have 4 stars
384
7.1% of reviews have 3 stars
161
3.1% of reviews have 2 stars
70
3.8% of reviews have 1 star
85

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

480 customer images

2,264 reviews
External reviewer
1 year ago

Normal base for eyeshadow

Not a bad base to poke at. Extends the staying power. The shadows easily blend on it. Everything you need in the base is there. I'll buy again.It doesn't smell like anything

Customer review from toofaced.com

External reviewer
2 years ago

Hard to use and very dry

This product comes in a tube which you can apply with the provided brush. The formula is quite thick especially compared to other eyeshadow primers such as Urban Decay Eye Potion or Rare Beauty Eye Shadow Base. I like mixing one part of eye shadow base with one part of concealer and this product does not mix with concealer. By itself, it is hard to use and it dries so fast that you should put extra effort while working on it. Moreover, the eye shadow just sticks on it and it is impossible to spread the eye shadow after it makes contact with the material.

Customer review from toofaced.com

External reviewer
2 years ago

Bring back the old packaging please!

Loyal Shadow Insurance user for 7+ years here. It was terrific on my oily eyelids. I do not like the new packaging and much prefer the previous tube package. It was easier to store and travel, more sanitary, and you could tell how much product remained. Please reconsider how you package this product.

Customer review from toofaced.com

External reviewer
2 years ago

WHAT HAPPENED?

I've used Shadow Insurance for literally almost a decade now. I turned all my eyeshadow wearing friends onto it. It was the ONLY primer that has ever worked for me and many others and the small tube was perfect for makeup bag transport. This new formula is beyond disappointing and a tube/wand what were they thinking? Unsanitary, unable to get to most of the product, you have no idea how much is left and charging more for less!?!?!?! Done. Over. Call me when the old formula and packaging are back.

Customer review from toofaced.com

External reviewer
2 years ago

Hate the changes

This used to be my favorite primer for my very oily lids, but no more. I'll echo the common criticism that the new formula is definitely less effective. I used to be able to use it on my face as well in places that I needed extra help getting my makeup to stick, but it doesn't work anymore. My biggest complaint is the packaging: I hate the applicator with a burning passion. Instead of squeezing an appropriate amount out of a tube, now I have to scrape a mystery amount out with a wand that will introduce bacteria from my skin back into the product and pump air into it so it goes bad faster. Y'know, the thing we already know we hate because of mascara packaging. You can't tell how much is left in the container and it's so much bigger than the old tube (as well as totally rigid now), which is very disadvantageous for travel. I am also particularly insulted that I'm now being charged more for less usable product. I used to love Shadow Insurance, but now that my last tube is kaput, I'm switching over to another brand that is almost a third of the price. I wish I didn't have to.

Customer review from toofaced.com

External reviewer
2 years ago

Do not like new product/applicator

The last time I purchased I did not know the product/package changed. I will not purchase with the applicator- no control over amount used. I liked the squeeze tube and formula very much. I am now seeking a new eye primer.

Customer review from toofaced.com

kimbbaz
2 years ago
Incentivized review

Works well

I used it a few times, it worked well, but I can really use concealer on my lids and get the same effect and lasting power. I wouldn’t purchase for that reason.

Customer review from influenster.com

External reviewer
2 years ago
Incentivized review

Works well

I used it a few times, it worked well, but I can really use concealer on my lids and get the same effect and lasting power. I wouldn't purchase for that reason.

Customer review from toofaced.com