Shadow Insurance 24-Hour Eye Shadow Primer

$28.00
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Product details

Web ID: 13181962

A primer formula that intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear.

  • Product Features

    • Product Size: 0.094 oz.
    • SKIN TYPES:
    • Ideal for all skin types
    • WHAT IT DOES:
    • Formulated with a blend of skin-loving ingredients, this translucent primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to keep shadows smooth, waterproof and lasting as long as you do
    • Gluten free, paraben free, oil free and silicone free
    • Made in the USA
    • HOW TO USE:
    • Use the doe foot applicator to apply a pea-size amount of the primer on the eyelid, then blend using a clean fingertip or a flat shadow brush from lash line up to the brow bone.
    • Allow the primer to dry, then blend shadow effortlessly on top.
    • Pro Tip: To help eliminate smudging on the lower lash line, apply a small amount of the primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners and mascara, if desired.
    • Pair with Better Than Sex Volumizing Mascara
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Guam, Alaska, Palau, U.S. Virgin Islands, Armed Forces Europe, Hawaii, Northern Mariana, Armed Forces Americas, Armed Forces Pacific, Marshall Islands, Federated States of Micronesia, American Samoa, Puerto Rico
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews


4/5

805 star ratings, 801 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

13 customer images

801 reviewssorted by Newest

Skye
6 days ago

Won't repurchase due to new packaging

This primer was my holy grail, I probably purchased over 10 tubes in my time using it. I tried the doe foot applicator version once and have never repurchased. Leaving a comment now because I periodically check to see if it has been changed back, and am always disappointed! The squeeze component was more slim lined, you had more control on the amount that you used, and it lasted longer. Not to mention the new tube just falls apart... I have still, after years, not found a product that I liked better than this in the squeezy tube. Such a disappointment.

Customer review from Too Faced US

Zebsmom
6 months ago

Bring Back Prior Version New Applicator is Difficult and Dry

I just purchased my second tube of the new version of Shadow Insurance, at Ulta. The new, tube packaging with applicator has ruined the application experience, of the product. It is difficult to use and feels much drier. The prior version was quick and easy to apply--virtually foolproof. This applicator can also leave splotches, where too much product is dispensed by the wand, leaving the user to still need to smooth the product with their fingertips. I thought i would gamble on purchasing my once favorite product again, but to my dismay, it still disappoints. Please bring back the prior version. The packaging was smaller too and better for travel. I am sad that I need to find a different product to replace this. In the past, I recommended it to all. People were amazed to see me emerge from my swimming pool with my eyeshadow still in place, thats how good this was. I think the company should take note of the numerous like-minded reviews of this product, not just here, but other sites. Your decades long customers have spoken up.

Customer review from Too Faced US

Response from Too Faced US

6 months ago

Thank you for taking the time to share such detailed feedback. We truly appreciate your loyalty and your experience with the original formula and packaging. We hear how important ease of use and performance are, and your comments will be shared with our team.

Joslyn
7 months ago

New dispenser/Doesn't Work!!!!!!!

I loved the old product in a tube and was a die heart loyalist. The new wand dispenser is horrible. The consistency has changed, it's difficult to get out of the cylinder, doesn't apply well, is sometimes watery and overall doesn't work. I'm on the hunt for a new product from a different company.

Customer review from Too Faced US

Response from Too Faced US

7 months ago

Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns.

Ana
7 months ago

Amazing product / terrible package

I love this product, but every time I buy it, the cover breaks. You should challenge some of your engineers on packaging concepts — it's just not normal.

Recommends this product

Customer review from Too Faced US

Laurie
11 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Empty and Dry

I used it a few times and it’s already empty and dry. Not recommend!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

LB
11 months ago

Won't buy again

This is the best eye primer I've used but the old packaging needs to come back. Like many of the other reviews this new packaging is horrible. Produce dried out and the lid cracks. Thought it was a fluke but it happened again and I came here to see if it's just me but no. Going to switch to something else until I see a change has been made. I hoping for it!

Customer review from Too Faced US

Response from Too Faced US

11 months ago

Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at 800-814-1125 to share your concerns.

Lilaq
11 months ago

So disappointed with how it's packaged now

I have been a faithful user of this product for years. I started using it because I was gifted a small sample of it, and that sample lasted me for over a year with regular use. It's been my holy grail ever since. The product now comes in a bottle with a doe foot applicator, and it's much harder to get the product out of the bottle and it dried up very fast. I didn't even get a year's use out of this, when normally it last over a year (and even my small sample lasted over a year). I don't know if the product has dried up or there is much less present in the bottle now, but I'm not going to spend almost $30 on it now.

Customer review from Too Faced US

Response from Too Faced US

11 months ago

Thank you for sharing your experience with Shadow Insurance 24-Hour Eyeshadow Primer. We're concerned to hear about your experience. If you would like further assistance, please send details directly to customerservice@toofaced.com and a member of our team will be in touch.

Karen
12 months ago

BAD PACKAGING :(

I used to love this product, but with the last change of packaging it became useless, the tube is too hard, the brush cant catch all the product inside and it gets dry too soon. The product was wanderfull until this last "upgrade", please go bakc to the old packaging!

Customer review from Too Faced US

Response from Too Faced US

12 months ago

We appreciate your feedback, Karen and we're listening. If you would like further assistance, please reach out to our Consumer Care team at 1-800-814-1125 to share your concerns.