Shadow Insurance 24-Hour Eye Shadow Primer

4.3 (392)
$28.00
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LGBTQ Founded
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Product details

Web ID: 13181962
A primer formula that intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear.

  • Product Features

    • Product Size: 0.094 oz.
    • SKIN TYPES:
    • Ideal for all skin types
    • WHAT IT DOES:
    • Formulated with a blend of skin-loving ingredients, this translucent primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to keep shadows smooth, waterproof and lasting as long as you do
    • Gluten free, paraben free, oil free and silicone free
    • Made in the USA
    • HOW TO USE:
    • Use the doe foot applicator to apply a pea-size amount of the primer on the eyelid, then blend using a clean fingertip or a flat shadow brush from lash line up to the brow bone.
    • Allow the primer to dry, then blend shadow effortlessly on top.
    • Pro Tip: To help eliminate smudging on the lower lash line, apply a small amount of the primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners and mascara, if desired.
    • Pair with Better Than Sex Volumizing Mascara

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, U.S. Virgin Islands, Armed Forces Europe, Federated States of Micronesia, American Samoa, Marshall Islands, Armed Forces Americas, Northern Mariana, Hawaii, Puerto Rico, Palau, Armed Forces Pacific, Guam, Alaska
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.3/5

392 star ratings, 388 reviews

Write a Review
57.7% of reviews have 5 stars
226
24.7% of reviews have 4 stars
97
9.9% of reviews have 3 stars
39
3.6% of reviews have 2 stars
14
4.1% of reviews have 1 star
16

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

3 customer images

  • There is still product remaining
  • You can get 2-4 more uses out of what is still in the tube
  • Cut off the top of the tube
388 reviews
Laurie
4 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Empty and Dry

I used it a few times and it’s already empty and dry. Not recommend!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Wendy
7 months ago
from Hawthorne California

Best primer!

Keeps eye makeup in place…eyeshadow and eye pencil!

Peggy
8 months ago
from Edmonds Washington

Shadow base

It’s ok but not like stay don’t stray brandy

Fawn
8 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Bring back old packaging!

As another reviewer said, I’ve been using this product for many years. It was great when it came in a small squeeze tube. The new packaging is awful! The top of the applicator cracked all over within a month or so, which I’ve had to try to glue the gaps of the cracks to keep it together so I can continue to use. It seems this packaging is also making it dry out which I never had that issue with in the squeeze tube that would last me at least a year. Sadly, will not buy again; used to be one of my favorite beauty products!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Melinda
1 year ago
from Cherry Valley California

Good quality and lasts

Stays on

Recommends this product

Chica0512
1 year ago
from Las vegas

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

horrible skin rash

don't buy this product I don't have tender or irritable skin never had a problem with another beauty product I put this on within 15 minutes my eyelids were burning they're red and raw this product should be recalled

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

milashka
1 year ago

Worth every penny

This Too Faced Shadow Insurance Eyeshadow Primer quickly become a must-have in my makeup routine. The formula is lightweight and easy to blend onto my eyelids, creating the perfect base for eyeshadow. It keeps my eyeshadow vibrant and crease-free all day long, even in warmer weather or on longer days. One of the best things about this primer is how little product you actually need—just a tiny amount goes a long way. It works well with both matte and shimmer shadows, helping colors look true to pan. The finish is smooth and slightly tacky, which holds the eyeshadow well without feeling heavy or sticky. I also appreciate that it prevents any creasing, which has been a game-changer for me! Overall, if you're looking for a reliable primer that truly enhances eyeshadow wear and longevity, Too Faced Shadow Insurance is definitely worth it!

Customer review from Too Faced US

marilinp3
1 year ago

No more oily eyelids

Honestly this is one of the best eyeshadow primer ever! Better than any other one ! It blends beautiful and your eyelid will stay on with eyeshadow and not get oily at all! I use it on just bare skin without eyeshadow! No scent what so ever for sensitive skin and also perfect to carry anywhere.

Customer review from Too Faced US