Shadow Insurance 24-Hour Eye Shadow Primer

4.4 (2,311)
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Product Details

Web ID: 13181962

A primer formula that intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear.

  • Product Features

    • Product Size: 0.094 oz.
    • SKIN TYPES:
    • Ideal for all skin types
    • WHAT IT DOES:
    • Formulated with a blend of skin-loving ingredients, this translucent primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to keep shadows smooth, waterproof and lasting as long as you do
    • Gluten free, paraben free, oil free and silicone free
    • Made in the USA
    • HOW TO USE:
    • Use the doe foot applicator to apply a pea-size amount of the primer on the eyelid, then blend using a clean fingertip or a flat shadow brush from lash line up to the brow bone.
    • Allow the primer to dry, then blend shadow effortlessly on top.
    • Pro Tip: To help eliminate smudging on the lower lash line, apply a small amount of the primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners and mascara, if desired.
    • Pair with Better Than Sex Volumizing Mascara

  • Materials & Care

    • Product labels for all quilted items (filled apparel, home textiles, and accessories) are available online.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to Guam, Alaska, Palau, Marshall Islands, U.S. Virgin Islands, Hawaii, American Samoa, Northern Mariana, Armed Forces Americas, Armed Forces Pacific, Federated States of Micronesia, Armed Forces Europe, District of Columbia, Puerto Rico and El Paso, Texas.
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

2,311 star ratings, 2,309 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

1 month ago

Good quality and lasts

Stays on

Recommends this product

2 months ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

horrible skin rash

don't buy this product I don't have tender or irritable skin never had a problem with another beauty product I put this on within 15 minutes my eyelids were burning they're red and raw this product should be recalled

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

8 months ago
from SANDY SPRINGS, GA

Normal base for eyeshadow

Not a bad base to poke at. Extends the staying power. The shadows easily blend on it. Everything you need in the base is there. I'll buy again.It doesn't smell like anything

Customer review from toofaced.com

9 months ago
from AUBURNDALE, MA

Hard to use and very dry

This product comes in a tube which you can apply with the provided brush. The formula is quite thick especially compared to other eyeshadow primers such as Urban Decay Eye Potion or Rare Beauty Eye Shadow Base. I like mixing one part of eye shadow base with one part of concealer and this product does not mix with concealer. By itself, it is hard to use and it dries so fast that you should put extra effort while working on it. Moreover, the eye shadow just sticks on it and it is impossible to spread the eye shadow after it makes contact with the material.

Customer review from toofaced.com

10 months ago
from USA

Bring back the old packaging please!

Loyal Shadow Insurance user for 7+ years here. It was terrific on my oily eyelids. I do not like the new packaging and much prefer the previous tube package. It was easier to store and travel, more sanitary, and you could tell how much product remained. Please reconsider how you package this product.

Customer review from toofaced.com

1 year ago
from San Diego

WHAT HAPPENED?

I've used Shadow Insurance for literally almost a decade now. I turned all my eyeshadow wearing friends onto it. It was the ONLY primer that has ever worked for me and many others and the small tube was perfect for makeup bag transport. This new formula is beyond disappointing and a tube/wand what were they thinking? Unsanitary, unable to get to most of the product, you have no idea how much is left and charging more for less!?!?!?! Done. Over. Call me when the old formula and packaging are back.

Customer review from toofaced.com

1 year ago
from Oregon

Hate the changes

This used to be my favorite primer for my very oily lids, but no more. I'll echo the common criticism that the new formula is definitely less effective. I used to be able to use it on my face as well in places that I needed extra help getting my makeup to stick, but it doesn't work anymore. My biggest complaint is the packaging: I hate the applicator with a burning passion. Instead of squeezing an appropriate amount out of a tube, now I have to scrape a mystery amount out with a wand that will introduce bacteria from my skin back into the product and pump air into it so it goes bad faster. Y'know, the thing we already know we hate because of mascara packaging. You can't tell how much is left in the container and it's so much bigger than the old tube (as well as totally rigid now), which is very disadvantageous for travel. I am also particularly insulted that I'm now being charged more for less usable product. I used to love Shadow Insurance, but now that my last tube is kaput, I'm switching over to another brand that is almost a third of the price. I wish I didn't have to.

Customer review from toofaced.com

1 year ago
from Indy

Do not like new product/applicator

The last time I purchased I did not know the product/package changed. I will not purchase with the applicator- no control over amount used. I liked the squeeze tube and formula very much. I am now seeking a new eye primer.

Customer review from toofaced.com