Current selected color: Ember (metallic)
25 Colors
This shade is your best match.

Here's how it works:

  1. Receive 5% off your second order and all future shipments. Free shipping on orders over $20.
  2. Manage frequency, delivery, and quantity online.
  3. Email reminder sent before each delivery.
  4. Cancel easily at any time.
Learn More
  • 2
  • 8
  • 4
  • 3
  • 11
  • 8
In stock: Usually ships within 2 business days.

Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood: matte, satin, shimmer and metallic. The velvety-soft eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and can be applied wet or dry with a finger or brush to brighten and enhance the eyes.

  • Product Size: 0.06-oz.
  • Creamy eyeshadow singles deliver high-performance, ultra-velvety, supercharged colors and finishes
  • Long-lasting wear of up to 12 hours
  • First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day
  • For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base
  • Apply the high-pigment eyeshadow using any Urban Decay Pro Eyeshadow Brush or use your fingertips for intense pigment payoff
  • Use wet or dry; mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using shimmers to create a foiled, almost-wet effect; for mattes, dip brush into shadows first before misting with All Nighter for longer-lasting color
  • Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray

Web ID: 11970803

Customer reviews

352 Reviews
5 Stars
4 Stars
3 Stars
2 Stars
1 Star
User Images
    Mar 25, 2024
    Not worth the money anymore

    I don’t know what they did when they reformulated these shadows but they are not the quality they use to be. And the color selection sucks, so many shade are missing now with no dupe. The blue (charged) in particular moves so much I wind up looking like I got into a fight with a Smurf. I miss the blue that was chaos.

    Customer review from
    Response from
    Mar 28, 2024

    Feb 12, 2024
    from Mogadore, Ohio
    Every Staple

    Everyday for over 10 years my routine consists of one or more of these eyeshadows. I love makeup and eyeshadow is my favorite so I have continued looking and trying new colors or brands … Save yourself the time and money, nothing compares!

    Customer review from
    Feb 07, 2024
    from Scottsdale
    Very disappointed

    This looks like a true green in packaging but does not go on green!

    Customer review from
    Response from
    Feb 08, 2024

    Jan 16, 2024
    from San Diego, CA
    Classic Shades Ditched For a Limited Selection

    Deeply disappointed to come back intending to restock on some of my favorite colors only to see that X, Purple Haze, and most of my other favorite UD shades are completely gone. Now I'm going to have to hunt down replicas because I know what looks good on me, and almost none of them are left.

    Customer review from
    Response from
    Jan 17, 2024

    Jan 05, 2024
    Matt eye shadow

    Ver yI very good - goes on smoothly and lasts! I will buy other colors

    Customer review from
    Jan 05, 2024
    from Nashville, TN
    Disappointed in color selection

    Disappointed, please bring back the original colors. I was a die hard urban decay naked 1 palette fan. It was the only eye makeup I used; and I loved sidecar, dark horse, buck, smog, and hustle. I tried several newer shades and have stopped using this brand all together because you don’t offer similar colors or another palette with the warm golden browns. Not everyone looks good in the orangey or pink tones that are everywhere now. Please bring them back!

    Customer review from
    Response from
    Jan 09, 2024

    Dec 31, 2023
    from Houston, Texas
    Best eyeshadow out there

    I love urban decay eyeshadows. I have tried countless different brands throughout my life and this is just the best. Very long lasting, smooth application, rich colors, blendable.

    Diane N
    Dec 20, 2023
    Perfect eyeshadow

    I love this eyeshadow. Goes on so smoothly. Doesn’t crease and lasts all day. Perfect product.