24/7 Eyeshadow

4.3 (404)
$19.55 (15% off) with code: VIP$23.00

Offers & perks

Free gift with purchase
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Women Founded
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Product details

Web ID: 11970803

Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood: matte, satin, shimmer and metallic. The velvety-soft eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and can be applied wet or dry with a finger or brush to brighten and enhance the eyes.

  • Product Features

    • Product Size: 0.06-oz.
    • WHAT IT DOES:
    • Creamy eyeshadow singles deliver high-performance, ultra-velvety, supercharged colors and finishes
    • Long-lasting wear of up to 12 hours
    • HOW TO USE:
    • First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day
    • For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base
    • Apply the high-pigment eyeshadow using any Urban Decay Pro Eyeshadow Brush or use your fingertips for intense pigment payoff
    • Use wet or dry; mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using shimmers to create a foiled, almost-wet effect; for mattes, dip brush into shadows first before misting with All Nighter for longer-lasting color
    • Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Marshall Islands, Federated States of Micronesia, Armed Forces Pacific, Puerto Rico, American Samoa, Northern Mariana, Alaska, Hawaii, District of Columbia, U.S. Virgin Islands, Armed Forces Europe, Palau, Armed Forces Americas, Guam
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.3/5

404 star ratings, 365 reviews

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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

365 reviews
23 days ago

Urban Decay

Love this shadow, last all day very luminous , will buy other colors

26 days ago
from Florida

We Need Better Colors Back!

Bring Back TONIC!!! This was your all time best eye shadow & I can not find a duplicate that will equal it anywhere!!!

  • Photo from Judy239
  • Photo from Judy239

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center23 days ago

Hi there! Thanks for sharing your feedback on our 24/7 Shadow. We understand the discontinuation of shades can be difficult, and we have shared your comments with our team. For a similar vibe to the shade Tonic, we suggest checking out the shade Free Bird. For an extra pop, add the shade Frost Boss in our 24/7 Glaze-On Liquid Eyeshadow! Keep exploring UD and discover more!

1 month ago

Fun and great colors

Love the colors and how they make me feel and look. Hapy Thoughts

Customer review from urbandecay.com

2 months ago

lucky to find this soon to be discontined color

This is a great base and a neutral wih a pinkish tone. When I had my colors done I am a soft summer

2 months ago

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Dark Color Works Great as Eyeliner

I love this eyeshadow! I used Charged, a beautiful blue metallic, with a very thin brush as an eyeliner. It lasts all day and looks great.

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

3 months ago
from Vancouver WA

Colorful!

This is one of my favorite eyeshadows. It is a beautiful color, like all UD shadows. It stays bright for hours.

Recommends this product

Customer review from urbandecay.com

3 months ago

Best eyeshadow

Cruelty free, long lasting, great pigment, great selection

Recommends this product

Customer review from urbandecay.com

5 months ago
from Puerto Rico

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

I always buy is brand

Excellent. Very good pigmentation and last a life. My favorites

On average, customers rate the Sheer/bold of this item as Bold.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product