24/7 Eyeshadow

4.3 (416)
$23.00
Offers & perks
Women Founded
See offer details

Product details

Web ID: 11970803
Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood: matte, satin, shimmer and metallic. The velvety-soft eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and can be applied wet or dry with a finger or brush to brighten and enhance the eyes.

  • Product Features

    • Product Size: 0.06-oz.
    • WHAT IT DOES:
    • Creamy eyeshadow singles deliver high-performance, ultra-velvety, supercharged colors and finishes
    • Long-lasting wear of up to 12 hours
    • HOW TO USE:
    • First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day
    • For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base
    • Apply the high-pigment eyeshadow using any Urban Decay Pro Eyeshadow Brush or use your fingertips for intense pigment payoff
    • Use wet or dry; mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using shimmers to create a foiled, almost-wet effect; for mattes, dip brush into shadows first before misting with All Nighter for longer-lasting color
    • Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to Palau, Alaska, American Samoa, Puerto Rico, Federated States of Micronesia, District of Columbia, Northern Mariana, Armed Forces Americas, Armed Forces Pacific, Hawaii, Marshall Islands, U.S. Virgin Islands, Guam, Armed Forces Europe
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, U.S. Virgin Islands, District of Columbia.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.3/5

416 star ratings, 370 reviews

Write a Review
65.1% of reviews have 5 stars
271
17.1% of reviews have 4 stars
71
7.0% of reviews have 3 stars
29
4.1% of reviews have 2 stars
17
6.7% of reviews have 1 star
28

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

166 customer images

  • Best eye color ever, Tonic!
  • After many layers, this is all the darker it would get
  • Just a small example of my collection
  • Ugh!
370 reviews
Writer in Texas
11 days ago
from Tx
Verified PurchaserYes

On average, customers rate the Sheer/bold of this item as Bold.

Only product my wife has used for many years

Great consistency and quality

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Iowa
12 days ago

Missing busted

Plz bring back Busted. Great color. Miss it. It is more than just dark brown.

  • Photo from Iowa
  • Photo from Iowa

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center12 days ago

Hello! Thank you for sharing your feedback on our 24/7 Shadow in the shade Busted. We understand you love this product and have passed your comments along for future consideration. We truly value your input and invite you to explore the shades available to discover a new favorite. Keep exploring more at UD!

Amber B
25 days ago
from Buffalo NY
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Just Right

Pretty color

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Deedee
1 month ago
from Los Angeles
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Intensely Beautiful Product

I’ve purchased this product several times before, and it never disappoints. I wanted an intense gold color that I could use to highlight over lipstick or gloss. It blends nicely. It was easy to access in the store, and there was a representative available to answer any questions that I might have had.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Val
1 month ago
from NY
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Nice pigment and sparkle. Long lasting eye shadow

Pretty color

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Gina L
2 months ago
Verified PurchaserYes

Urban Decay

Love this shadow, last all day very luminous , will buy other colors

Judy239
2 months ago
from Florida

We Need Better Colors Back!

Bring Back TONIC!!! This was your all time best eye shadow & I can not find a duplicate that will equal it anywhere!!!

  • Photo from Judy239
  • Photo from Judy239

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hi there! Thanks for sharing your feedback on our 24/7 Shadow. We understand the discontinuation of shades can be difficult, and we have shared your comments with our team. For a similar vibe to the shade Tonic, we suggest checking out the shade Free Bird. For an extra pop, add the shade Frost Boss in our 24/7 Glaze-On Liquid Eyeshadow! Keep exploring UD and discover more!

P Hoiles
2 months ago

Fun and great colors

Love the colors and how they make me feel and look. Hapy Thoughts

Customer review from urbandecay.com