24/7 Eyeshadow

4.3 (434)
$23.00
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Product details

Web ID: 11970803
Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood: matte, satin, shimmer and metallic. The velvety-soft eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and can be applied wet or dry with a finger or brush to brighten and enhance the eyes.

  • Product Features

    • Product Size: 0.06-oz.
    • WHAT IT DOES:
    • Creamy eyeshadow singles deliver high-performance, ultra-velvety, supercharged colors and finishes
    • Long-lasting wear of up to 12 hours
    • HOW TO USE:
    • First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day
    • For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base
    • Apply the high-pigment eyeshadow using any Urban Decay Pro Eyeshadow Brush or use your fingertips for intense pigment payoff
    • Use wet or dry; mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using shimmers to create a foiled, almost-wet effect; for mattes, dip brush into shadows first before misting with All Nighter for longer-lasting color
    • Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
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Complete the look

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Item 4 of 4

Ratings & Reviews

Here's what customers think
  • The eyeshadow is praised for its excellent quality, pigmentation, and long-lasting wear.
  • Customers love the beautiful, shimmery, and intense colors that blend well and stay put all day.
  • The product is appreciated for its smooth application, blendability, and versatility as both an eyeshadow and eyeliner.
  • While most customers are satisfied, some noted the actual color may differ from the online representation, and a few found it too shimmery or difficult to apply.
AI-generated summary from 379 customers reviews.
4.3/5

434 star ratings, 379 reviews

Write a Review
66.1% of reviews have 5 stars
287
16.4% of reviews have 4 stars
71
6.7% of reviews have 3 stars
29
4.1% of reviews have 2 stars
18
6.7% of reviews have 1 star
29

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

167 customer images

379 reviews
C
7 days ago
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Urban Decay - Mushroom

Favorite shade. Not too light or too dark - just right. Applies smooth and wears nice. Can’t go wrong

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Helpful?
Boopy dog
24 days ago

Spectacular

Absolutely love this product!! It's Soooooooooooo very hard to find good quality makeup.......

Customer review from urbandecay.com

DeeW
30 days ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Beautiful blue eyeshadow

This is a very pigmented, blue eyeshadow. I just received it, so I haven’t had a chance to wear it. I swatched it on my hand, and the blue is very vibrant. If you were thinking of purchasing. I would recommend it.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?
Embee
2 months ago

Nice shadow

A little bit goes a long way. The shadow has sticking power so really no need for touch ups. The colors are very pretty and the sparklies really sparkle.

Helpful?
Nanr 8
2 months ago

Love these shadows

I love this shadow but please please bring back EMBER I have used everyday since that color came out! I’m almost out again.

Customer review from urbandecay.com

Itscj
2 months ago
from Long Beach, CA

Messy

The colors I bought are great but a few are so “powdery” that the eyeshadow winds up all over my face. I apply with a brush - the same one I use with Clinique eyeshadow which stays on my eyelids.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hello Itscj! It is wonderful to hear that you are enjoying the pigment of our 24/7 Shadows, though we are sorry to hear that the fallout has been a bit frustrating. Because our shadows are packed with a very high concentration of pigment to ensure bold color payoff, the formula can sometimes be a bit more delicate than others you may have used. To keep the color on your lids and off your cheeks, we recommend gently tapping your brush after picking up the shadow to shake off any excess powder before it touches your skin. You might also find that using a pressing or patting motion with your brush, rather than a sweeping one, helps the minerals "grab" onto the lid more effectively. For our more metallic or shimmery shades, applying with a clean fingertip can also provide a more controlled, intense application with much less fallout. We appreciate you sharing your experience, as it helps us understand how our formulas perform across different application styles.

Cancar
2 months ago

Quality

Quality products, beautiful color . The shadow blends exceptionally well

Customer review from urbandecay.com

CassieZoo
3 months ago
from Roberts, Montana

Amazing Eye Shadow!

Love my new eye shadow!! So glad you had it!! Very Happy!!

Recommends this product

Customer review from urbandecay.com