Urban Decay
24/7 Eyeshadow

  • Urban Decay - 24/7 Shadow
  • Urban Decay - 24/7 Shadow
  • Urban Decay - 24/7 Shadow
  • Urban Decay - 24/7 Shadow
  • Urban Decay - 24/7 Shadow
  • Urban Decay - 24/7 Shadow
  • Urban Decay - 24/7 Shadow

Urban Decay
24/7 Eyeshadow

$19.00

Current selected color: Mushroom (shimmer)
In stock: Usually ships within 2 business days.
product details

Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood: matte, satin, shimmer and metallic. The velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and can be applied wet or dry with a finger or brush to brighten and enhance the eyes.

  • Product Size: 0.06-oz.
  • WHAT IT DOES:
  • Creamy eyeshadow singles deliver high-performance, ultra-velvety, supercharged colors and finishes
  • Long-lasting wear of up to 12 hours
  • Vegan
  • HOW TO USE:
  • First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day
  • For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base
  • Apply the high-pigment eyeshadow using any Urban Decay Pro Eyeshadow Brush or use your fingertips for intense pigment payoff
  • Use wet or dry; mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using shimmers to create a foiled, almost-wet effect; for mattes, dip brush into shadows first before misting with All Nighter for longer-lasting color
  • Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray
  • Web ID: 11970803
Customer Reviews
241 Reviews
5 stars
149
4 stars
63
3 stars
15
2 stars
9
1 star
5
    Meh...
    Apr 22, 2022

    The color is nice but I found it a little difficult to put on. The sparkles kept falling on the rest of my face.

    Apr 25, 2022

    Meh...
    by KarenfromPGH

    The color is nice but I found it a little difficult to put on. The sparkles kept falling on the rest of my face.

    Apr 25, 2022

    Broken eye shadows
    Feb 27, 2022

    I gave this 1* as this was the SECOND time I received 2(total) stars because for the SECOND time, I received two broken eye shadows!

    Response from urbandecay.com
    Feb 28, 2022

    Customer review from urbandecay.com
    Broken eye shadows
    by CCES1953

    I gave this 1* as this was the SECOND time I received 2(total) stars because for the SECOND time, I received two broken eye shadows!

    Response from urbandecay.com
    Feb 28, 2022

    Customer review from urbandecay.com
    New formula?
    Feb 14, 2022

    Virgin has been my FAVE eyeshadow color for years but since the repackaging, I feel like the formula is different. It does not apply as easily and creamy as it used to and the payoff isn't great. Please bring back the old version of these shadows!

    Response from urbandecay.com
    Feb 16, 2022

    Customer review from urbandecay.com
    New formula?
    by AVC74

    Virgin has been my FAVE eyeshadow color for years but since the repackaging, I feel like the formula is different. It does not apply as easily and creamy as it used to and the payoff isn't great. Please bring back the old version of these shadows!

    Response from urbandecay.com
    Feb 16, 2022

    Customer review from urbandecay.com
    Long lasting, bold, and luxurious!
    Jan 28, 2022

    Rich texture, beautiful color, blendable, and gorgeous! All of the superior quality I’ve come to expect from Urban Decay!

    Customer review from urbandecay.com
    Long lasting, bold, and luxurious!
    by Jill Bolstridge from New York, NY

    Rich texture, beautiful color, blendable, and gorgeous! All of the superior quality I’ve come to expect from Urban Decay!

    Customer review from urbandecay.com
    Great make up for all ages.
    Jan 27, 2022

    I love Urban Decay makeup. A much younger woman recommended it to me. As I am 71, I use muted colors. In the past 6 months, two women in their 30's ,out of the blue, complimented me on my makeup. They wanted to know what brand of makeup I used. I told them. It made me feel really good. Thank you Urban Decay.

    Customer review from urbandecay.com
    Great make up for all ages.
    by Philly Gal

    I love Urban Decay makeup. A much younger woman recommended it to me. As I am 71, I use muted colors. In the past 6 months, two women in their 30's ,out of the blue, complimented me on my makeup. They wanted to know what brand of makeup I used. I told them. It made me feel really good. Thank you Urban Decay.

    Customer review from urbandecay.com
    Not what I was expecting, but great all the same
    Jan 14, 2022

    I was trying to replace one of my favorite eyeshadows from a palette that’s been discontinued, and this looked really close. I was looking for a shimmery green, and this looks like it, but it goes on brown, with shimmery green undertones. Stunning color, looks great on me, just not what I was looking for

    Customer review from urbandecay.com
    Not what I was expecting, but great all the same
    by CSimms

    I was trying to replace one of my favorite eyeshadows from a palette that’s been discontinued, and this looked really close. I was looking for a shimmery green, and this looks like it, but it goes on brown, with shimmery green undertones. Stunning color, looks great on me, just not what I was looking for

    Customer review from urbandecay.com
    Poor repackaging!
    Jan 12, 2022

    Unfortunately the redesign makes these so much less usable now that I can't pop them into my 4 pan urban decay palette. Please consider a redesign or a new holder!

    Response from urbandecay.com
    Jan 14, 2022

    Customer review from urbandecay.com
    Poor repackaging!
    by lorid from Seattle

    Unfortunately the redesign makes these so much less usable now that I can't pop them into my 4 pan urban decay palette. Please consider a redesign or a new holder!

    Response from urbandecay.com
    Jan 14, 2022

    Customer review from urbandecay.com
    A design step backwards
    Jan 11, 2022

    I have been exclusively using urban decay shadows for years. The product feel and pigment is excellent, with good staying power when used over the primer potions. However, I’ve been popping the individual shades out to make custom palates in their small palette holders- no longer possible after the package redesign! Urban decay, you have ruined my clear go-to with this huge functionality step backwards! I hope you DO share this with your design team and correct this egregious marketing mistake. You have forced a very loyal customer to look to other alternative brands- and I’m sure I’m not the only one, just one of the few that bothered to write and tell you about it.

    Response from urbandecay.com
    Jan 14, 2022

    Customer review from urbandecay.com
    A design step backwards
    by JessieLG from California

    I have been exclusively using urban decay shadows for years. The product feel and pigment is excellent, with good staying power when used over the primer potions. However, I’ve been popping the individual shades out to make custom palates in their small palette holders- no longer possible after the package redesign! Urban decay, you have ruined my clear go-to with this huge functionality step backwards! I hope you DO share this with your design team and correct this egregious marketing mistake. You have forced a very loyal customer to look to other alternative brands- and I’m sure I’m not the only one, just one of the few that bothered to write and tell you about it.

    Response from urbandecay.com
    Jan 14, 2022

    Customer review from urbandecay.com