24/7 Eyeshadow
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24/7 Eyeshadow

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24/7 Eyeshadow

Product details

Web ID: 11970803

Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood: matte, satin, shimmer and metallic. The velvety-soft eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and can be applied wet or dry with a finger or brush to brighten and enhance the eyes.

  • Product Features

    • Product Size: 0.06-oz.
    • WHAT IT DOES:
    • Creamy eyeshadow singles deliver high-performance, ultra-velvety, supercharged colors and finishes
    • Long-lasting wear of up to 12 hours
    • HOW TO USE:
    • First, prime lids with Eyeshadow Primer Potion for more vibrant, crease-free color that lasts all day
    • For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil as an allover base
    • Apply the high-pigment eyeshadow using any Urban Decay Pro Eyeshadow Brush or use your fingertips for intense pigment payoff
    • Use wet or dry; mist your brush with All Nighter Long-Lasting Makeup Setting Spray before using shimmers to create a foiled, almost-wet effect; for mattes, dip brush into shadows first before misting with All Nighter for longer-lasting color
    • Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • This item may not be shipped to District of Columbia
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

Here's what customers think
  • The eyeshadow is praised for its excellent quality, pigmentation, and long-lasting wear.
  • Customers love the beautiful, shimmery, and intense colors that blend well and stay put all day.
  • The product is appreciated for its smooth application, blendability, and versatility as both an eyeshadow and eyeliner.
  • While most customers are satisfied, some noted the actual color may differ from the online representation, and a few found it too shimmery or difficult to apply.
AI-generated summary from 406 customers reviews.
4.2/5

472 star ratings, 406 reviews

Write a Review
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On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

167 customer images

406 reviewssorted by Newest

Beautiful
16 days ago

Love this. Wish my color in Sin hadn't been canceled.

Betty
2 months ago
from Benicia, CA

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Flash color

Please bring back the eyeshadow color Flash. It was a fantastic color. Thanks!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

JoniLoves
3 months ago

Perfect Everyday Color

This is the second time purchasing the urban decay eyeshadow in the color of tease. It's a perfect natural color, the dark pigmentation camouflages my hooded eyes. I gave it four stars because sometimes I have to clean the color off my cheeks after applying..

idk
3 months ago

the lighting in that part of the store is absolutely terrible when I got it home it had shimmer in it, wen ur an older women u have to stay away! I even had a salesgirl. I returned it immediately

Response from Macy's

UD Makeup Freak3 months ago

Hello! Thank you for sharing your experience with our 24/7 Eyeshadow. We’re sorry to hear the shade looked different once you got it home. We understand how important it is to find the right finish, and your feedback has been shared with our team. We hope you keep exploring UD and find a shade and texture that feels perfect for you. UrbanDecay

Joya
3 months ago
from California

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Excellent eyeshadow

I love this eyeshadow as it stays on morning til night without fading. It even stays put through a sweaty workout. Great color selection.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

C
5 months ago

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Urban Decay - Mushroom

Favorite shade. Not too light or too dark - just right. Applies smooth and wears nice. Can’t go wrong

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Boopy dog
6 months ago

Spectacular

Absolutely love this product!! It's Soooooooooooo very hard to find good quality makeup.......

Customer review from urbandecay.com

DeeW
6 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Beautiful blue eyeshadow

This is a very pigmented, blue eyeshadow. I just received it, so I haven’t had a chance to wear it. I swatched it on my hand, and the blue is very vibrant. If you were thinking of purchasing. I would recommend it.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product