24/7 Glaze-On Liquid Eyeshadow

4.4 (882)
$22.10 (15% off) with code: FRIEND$26.00
Offers & perks
Women Founded
See offer details

Product details

Web ID: 21264388
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
  • Product Features

    • WHAT IT IS:
    • Glaze and glow with this liquid eyeshadow
    • WHAT IT DOES:
    • Buildable shades include two duochrome and four shimmer shades for versatility; includes a built-in brush for easy application
    • HOW TO USE:
    • Shake to activate for up to 15 hours of crease-resistant wear
    • Apply one swipe for a sheer wash of color, or build to a full-on shimmer
    • RESULTS:
    • 96% agree product provides glazed finish*
    • 95% agree product applies in seconds and glides on smoothly*
    • 97% agree colors flatter skin tone, based on shade Sugar Twist*
    • *Based on a 1-week consumer study with 127 women
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Marshall Islands, American Samoa, U.S. Virgin Islands, Armed Forces Europe, Alaska, Armed Forces Americas, Guam, Federated States of Micronesia, Northern Mariana, Puerto Rico, Hawaii, Armed Forces Pacific, Palau
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

882 star ratings, 875 reviews

Write a Review
63.0% of reviews have 5 stars
556
21.7% of reviews have 4 stars
191
11.2% of reviews have 3 stars
99
3.3% of reviews have 2 stars
29
0.8% of reviews have 1 star
7

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

1251 customer images

875 reviews
Madd_Foxx
14 days ago
from Springville, AL

Shake, shake, shake

I read the reviews on the product but I pulled the trigger anyway because Space Cowboy is my absolute fave! The application is a little “next level”. However, if you follow instructions and shake it thoroughly first and blend after you put a small amount on you will find that it is beautiful. It may take practice but it is worth it. Looking forward to getting more colors when I can afford them to try them out.

Recommends this product

  • Photo from Madd_Foxx

Customer review from urbandecay.com

zoeya12_8559
17 days ago
Incentivized review

Ok

It’s a really pretty shimmer but it was definitely hard to put on the eyes and didn’t really set the way I wanted it too. Has a very watery texture that makes it hard to blend and because it’s so wet it picks up your concealer and leaves weird patches.

  • Photo from zoeya12_8559

Customer review from influenster.com

Response from influenster.com

Consumer Care Center18 days ago

Hi there! Thank you for trying our 24/7 Glaze-On Liquid Eyeshadow. We're so happy you loved the shimmer, but we hear you on the tricky application. Your input is important to us, and we've already shared your feedback with our team to help us level up. Keep exploring UD and unleash all the fearless beauty that awaits!

Joseph
25 days ago
from Maine
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Disappointed in the shade

It goes on great, but very very light

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Response from Macy's

UD Makeup Freak26 days ago

Hi there! Thank you for sharing your thoughts on our 24/7 Glaze-On Liquid Eyeshadow. Your feedback truly matters, and we've passed your comments along to our team. We're glad you like how it applies, but understand it seemed a bit light. To make your shadow truly pop, try building it up layer by layer, letting each one dry. Also, prep your eyelids with our Primer Potion for ultimate vibrancy and lasting power. We hope this helps you rock your look with UD! UrbanDecay

meghanhe496_5253
2 months ago
Incentivized review

No

This stuff was super sticky and didn't stay on at all. The pigment was gorgeous, but the product just wasn't working. It also didn't blend very well. It also did have a strong glue scent. The packaging is pretty cute though.

Customer review from influenster.com

Laurie
2 months ago
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

.

Garbage

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Sheer.

Response from Macy's

UD Makeup Freak2 months ago

Hi there! Thank you for sharing your feedback on our 24/7 Glaze-On Liquid Eyeshadow. We're sorry to hear you're not loving this product. We value your comments and have passed them along to our team – we're always looking for ways to improve. We invite you to keep exploring and unleash all the beauty Urban Decay has to offer! UrbanDecay

Desert runner
3 months ago
from Las Vegas

Uncomfortable on my eyelids

I have been wearing Urban Decay eyeshadows exclusively for years. I purchased this in the Space Cowboy Intense shade a month ago. After trying to wear it three times, I had to get rid of it. It feels horrible on my eyelids. When it it wet, it is fine. Once it dries, the shadow shrinks/tightens up and pulls on my eyelids. It’s a horrible feeling. I could not stand it and had to go wash it off. Too bad, because the color and coverage was beautiful. I do see other posts where the brush is too short to reach all the product inside the tube. Unfortunately, I’ll never get that far to find out.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center3 months ago

Hello there Desert runner! We are very sorry to hear about your experience with our 24/7 Glaze-On Liquid Eyeshadow. We would like to speak to you directly about this. Please give us a call at 888-448-9617 M-F 9am-5:30pm EST for assistance and provide the reference #42442761. We look forward to speaking with you!

movcc9e_5567
3 months ago
Incentivized review

High pigmentation

Not my favorite color on me, but the pigmentation does really stand out really well and blends great. As always, urban decay didn’t miss on the packaging of the product either.

  • Photo from movcc9e_5567

Customer review from influenster.com

ElleRose
3 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Love Them!

Well..I bought them all! I started out with my favorite shades Space Cowboy and Sunset, I wasn’t entirely sure what to expect from these products and how they’d perform. After a bit of trial and error I figured out the best way to make these work and give huge shine. REMEMBER to use your primer on the eyes, this helps A LOT! Next you apply the shadow, try to get outline you want first then fill in the rest of the lid with product, let it dry down for 30 secs to a minute depending how thick your first layer is and then smudge it with a brush or your finger. Reapply product if you feel the shine isn’t enough and repeat process. For me doing these exact steps sets the shadows perfectly and they last 8hrs w/o creasing - ps. I found that gel liner (I use INGLOT) grips onto these shadows better than liquid eyeliner. Overall I am loving these shadows and I recommend them, Hope my review helps!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product