24/7 Glaze-On Liquid Eyeshadow

4.4 (888)
$26.00
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 21264388
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
  • Product Features

    • WHAT IT IS:
    • Glaze and glow with this liquid eyeshadow
    • WHAT IT DOES:
    • Buildable shades include two duochrome and four shimmer shades for versatility; includes a built-in brush for easy application
    • HOW TO USE:
    • Shake to activate for up to 15 hours of crease-resistant wear
    • Apply one swipe for a sheer wash of color, or build to a full-on shimmer
    • RESULTS:
    • 96% agree product provides glazed finish*
    • 95% agree product applies in seconds and glides on smoothly*
    • 97% agree colors flatter skin tone, based on shade Sugar Twist*
    • *Based on a 1-week consumer study with 127 women
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, U.S. Virgin Islands, Northern Mariana, Armed Forces Europe, Marshall Islands, American Samoa, Guam, Armed Forces Americas, Hawaii, Puerto Rico, Armed Forces Pacific, Alaska, Federated States of Micronesia, Palau
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

888 star ratings, 881 reviews

Write a Review
62.7% of reviews have 5 stars
557
21.6% of reviews have 4 stars
192
11.3% of reviews have 3 stars
100
3.3% of reviews have 2 stars
29
1.1% of reviews have 1 star
10

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

1252 customer images

881 reviews
11alanis11
10 days ago
from Illinois

Not a fan

Color looked nothing like it did on the website. Not sure how to get the product out of the tube. Unfortunately I had to return.

Customer review from urbandecay.com

Craftymomma
12 days ago
from NY, NY

On average, customers rate the Sheer/bold of this item as Bold.

Super sparkly

If you need a super DUPER sparkly eye shadow, this is is. Unfortunately it doesn't stay put and ended up all over my face which is why I gave it 3 stars. Not sure if there's a trick to getting it to stay in place.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

mdmcarden13_3831
23 days ago
Incentivized review

Beautiful shimmer!

I loved this at first, it went on super silky and looked amazing. After a few hours though, it started to wear off and look very dull and splotchy. I would use it again as the color was beautiful but maybe not for such long wear.

Customer review from influenster.com

MACAVA
1 month ago
from VA

Terrible!

First, it's difficult to get enough product on the brush, no matter how many times I dipped, even storing it tightly capped and upside down. (And I vigorously shook it for at least 15 seconds every time.) Second, this eyeshadow is awful. It's like clear acrylic paint with cheap glitter in it from a craft store, and I'm not exaggerating. I got the blue shade and plan to return it. I don't know what it is about Urban Decay, but this is yet another failure from them.

DottieB
2 months ago
from Detroit, MI

Great eyeshadow, terrible package design

I actually LOVE this liquid eye shadow in the Traffic Jam shade. It is buildable, giving lots of options for how to wear it. I apply a lighter, more sheer layer for work but can also build a darker, smokier eye for night-time or going out. I would buy this over and over if it were not for the abysmal packaging design. There is very little ACTUAL product in this container. You cannot consistently get a good or reliable amount on the brush. So sad because I really love the shadow when I’m lucky enough to get some out of the bottle.

  • Photo from DottieB

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hey there! Thank you for sharing your thoughts on our 24/7 Glaze-On Liquid Eyeshadow. We're so happy to hear you're loving the shade Traffic Jam, but understand your concerns regarding the packaging. Your valuable feedback has been shared directly with our team as we're always pushing to level up. We invite you to keep exploring more fearless beauty at UD!

Munisa
2 months ago

5stary

Perfect 👍👍👍

Madd_Foxx
3 months ago
from Springville, AL

Shake, shake, shake

I read the reviews on the product but I pulled the trigger anyway because Space Cowboy is my absolute fave! The application is a little “next level”. However, if you follow instructions and shake it thoroughly first and blend after you put a small amount on you will find that it is beautiful. It may take practice but it is worth it. Looking forward to getting more colors when I can afford them to try them out.

Recommends this product

  • Photo from Madd_Foxx

Customer review from urbandecay.com

zoeya12_8559
3 months ago
Incentivized review

Ok

It’s a really pretty shimmer but it was definitely hard to put on the eyes and didn’t really set the way I wanted it too. Has a very watery texture that makes it hard to blend and because it’s so wet it picks up your concealer and leaves weird patches.

  • Photo from zoeya12_8559

Customer review from influenster.com

Response from influenster.com

Consumer Care Center3 months ago

Hi there! Thank you for trying our 24/7 Glaze-On Liquid Eyeshadow. We're so happy you loved the shimmer, but we hear you on the tricky application. Your input is important to us, and we've already shared your feedback with our team to help us level up. Keep exploring UD and unleash all the fearless beauty that awaits!