24/7 Glaze-On Liquid Eyeshadow

4.4 (891)
$26.00
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Product details

Web ID: 21264388
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.

  • Product Features

    • WHAT IT IS:
    • Glaze and glow with this liquid eyeshadow
    • WHAT IT DOES:
    • Buildable shades include two duochrome and four shimmer shades for versatility; includes a built-in brush for easy application
    • HOW TO USE:
    • Shake to activate for up to 15 hours of crease-resistant wear
    • Apply one swipe for a sheer wash of color, or build to a full-on shimmer
    • RESULTS:
    • 96% agree product provides glazed finish*
    • 95% agree product applies in seconds and glides on smoothly*
    • 97% agree colors flatter skin tone, based on shade Sugar Twist*
    • *Based on a 1-week consumer study with 127 women

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Hawaii, Armed Forces Europe, U.S. Virgin Islands, Federated States of Micronesia, Marshall Islands, American Samoa, Puerto Rico, Armed Forces Americas, Palau, Armed Forces Pacific, Northern Mariana, Guam, Alaska
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
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Ratings & Reviews

Here's what customers think
  • This liquid eyeshadow has a smooth, creamy texture that blends easily and provides vibrant, buildable color payoff
  • Users praise its long-lasting wear with no creasing or fading
  • The unique applicator brush allows for precise application
  • While some find the packaging bulky, the overall consensus is that this is a high-quality, versatile product that adds a beautiful, multidimensional shimmer to the eyes
AI-generated summary from 884 customers reviews.
4.4/5

891 star ratings, 884 reviews

Write a Review
62.7% of reviews have 5 stars
559
21.7% of reviews have 4 stars
193
11.2% of reviews have 3 stars
100
3.3% of reviews have 2 stars
29
1.1% of reviews have 1 star
10

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

1252 customer images

884 reviews
Emmy D
13 days ago
Incentivized review

Long lasting - Easy application

Loved this eyeshadow. Lasted all night and was super easy to apply. All of my friends wanted to know what was on my eyelids!! Not dry and flaky like most eyeshadows that are liquid are

Customer review from influenster.com

Dee
1 month ago

Sparkle

Products I have used before and enjoy the compliments I receive. Easy to apply and remove! I did notice the supply on both low! Staff needs to restock!

Helpful?
Dee
1 month ago
from Vancouver WA
Verified PurchaserYes

Think about sparkle and shine

Love the silver

Helpful?
11alanis11
2 months ago
from Illinois

Not a fan

Color looked nothing like it did on the website. Not sure how to get the product out of the tube. Unfortunately I had to return.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hi there! Thank you for reaching out about our 24/7 Glaze-On Liquid Eyeshadow. We are sorry to hear that the shade didn't match your expectations and that you found the packaging difficult to use. We strive for accurate color representation on our website, so we appreciate you letting us know about this discrepancy. We will share your comments regarding the tube design with our packaging team to help us improve the user experience.

Craftymomma
2 months ago
from NY, NY
Verified PurchaserYes

On average, customers rate the Sheer/bold of this item as Bold.

Super sparkly

If you need a super DUPER sparkly eye shadow, this is is. Unfortunately it doesn't stay put and ended up all over my face which is why I gave it 3 stars. Not sure if there's a trick to getting it to stay in place.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Helpful?

Response from Macy's

UD Makeup Freak2 months ago

Hi there! Thank you for sharing your feedback on our 24/7 Glaze-On Liquid Eyeshadow. We are happy to hear you love the sparkle, but understand you experienced some fallout. For the best stay-put results, we recommend prepping your lids with our Eyeshadow Primer Potion to lock in the shimmer. We have shared your comments with our team and invite you to keep exploring more fearless beauty at UD! UrbanDecay

mdmcarden13_3831
2 months ago
Incentivized review

Beautiful shimmer!

I loved this at first, it went on super silky and looked amazing. After a few hours though, it started to wear off and look very dull and splotchy. I would use it again as the color was beautiful but maybe not for such long wear.

Customer review from influenster.com

MACAVA
3 months ago
from VA
Verified PurchaserYes

Terrible!

First, it's difficult to get enough product on the brush, no matter how many times I dipped, even storing it tightly capped and upside down. (And I vigorously shook it for at least 15 seconds every time.) Second, this eyeshadow is awful. It's like clear acrylic paint with cheap glitter in it from a craft store, and I'm not exaggerating. I got the blue shade and plan to return it. I don't know what it is about Urban Decay, but this is yet another failure from them.

Helpful?

Response from Macy's

UD Makeup Freak2 months ago

Hi there! Thank you for sharing your feedback on our 24/7 Glaze-On Liquid Eyeshadow. We're sorry to hear that you experienced difficulty with the application and were disappointed with the finish of the formula. Your honest insights are very important to us, and we have shared your comments with our team. We're always looking to improve. For more information on returns or exchanges, please contact Macy's customer support team directly, as they are best equipped to help resolve this. We invite you to explore more at UD and discover something you'll love. UrbanDecay

DottieB
3 months ago
from Detroit, MI

Great eyeshadow, terrible package design

I actually LOVE this liquid eye shadow in the Traffic Jam shade. It is buildable, giving lots of options for how to wear it. I apply a lighter, more sheer layer for work but can also build a darker, smokier eye for night-time or going out. I would buy this over and over if it were not for the abysmal packaging design. There is very little ACTUAL product in this container. You cannot consistently get a good or reliable amount on the brush. So sad because I really love the shadow when I’m lucky enough to get some out of the bottle.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center3 months ago

Hey there! Thank you for sharing your thoughts on our 24/7 Glaze-On Liquid Eyeshadow. We're so happy to hear you're loving the shade Traffic Jam, but understand your concerns regarding the packaging. Your valuable feedback has been shared directly with our team as we're always pushing to level up. We invite you to keep exploring more fearless beauty at UD!