24/7 Glaze-On Liquid Eyeshadow

4.4 (886)
$26.00
Offers & perks
Women Founded
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Product details

Web ID: 21264388
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
  • Product Features

    • WHAT IT IS:
    • Glaze and glow with this liquid eyeshadow
    • WHAT IT DOES:
    • Buildable shades include two duochrome and four shimmer shades for versatility; includes a built-in brush for easy application
    • HOW TO USE:
    • Shake to activate for up to 15 hours of crease-resistant wear
    • Apply one swipe for a sheer wash of color, or build to a full-on shimmer
    • RESULTS:
    • 96% agree product provides glazed finish*
    • 95% agree product applies in seconds and glides on smoothly*
    • 97% agree colors flatter skin tone, based on shade Sugar Twist*
    • *Based on a 1-week consumer study with 127 women
  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Northern Mariana, Armed Forces Pacific, Federated States of Micronesia, Marshall Islands, U.S. Virgin Islands, Palau, Armed Forces Europe, Guam, Alaska, Armed Forces Americas, Hawaii, Puerto Rico, American Samoa
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

886 star ratings, 879 reviews

Write a Review
62.9% of reviews have 5 stars
557
21.7% of reviews have 4 stars
192
11.2% of reviews have 3 stars
99
3.3% of reviews have 2 stars
29
1.0% of reviews have 1 star
9

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

1252 customer images

879 reviews
mdmcarden13_3831
8 days ago
Incentivized review

Beautiful shimmer!

I loved this at first, it went on super silky and looked amazing. After a few hours though, it started to wear off and look very dull and splotchy. I would use it again as the color was beautiful but maybe not for such long wear.

Customer review from influenster.com

MACAVA
23 days ago
from VA

Terrible!

First, it's difficult to get enough product on the brush, no matter how many times I dipped, even storing it tightly capped and upside down. (And I vigorously shook it for at least 15 seconds every time.) Second, this eyeshadow is awful. It's like clear acrylic paint with cheap glitter in it from a craft store, and I'm not exaggerating. I got the blue shade and plan to return it. I don't know what it is about Urban Decay, but this is yet another failure from them.

DottieB
1 month ago
from Detroit, MI

Great eyeshadow, terrible package design

I actually LOVE this liquid eye shadow in the Traffic Jam shade. It is buildable, giving lots of options for how to wear it. I apply a lighter, more sheer layer for work but can also build a darker, smokier eye for night-time or going out. I would buy this over and over if it were not for the abysmal packaging design. There is very little ACTUAL product in this container. You cannot consistently get a good or reliable amount on the brush. So sad because I really love the shadow when I’m lucky enough to get some out of the bottle.

  • Photo from DottieB

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center1 month ago

Hey there! Thank you for sharing your thoughts on our 24/7 Glaze-On Liquid Eyeshadow. We're so happy to hear you're loving the shade Traffic Jam, but understand your concerns regarding the packaging. Your valuable feedback has been shared directly with our team as we're always pushing to level up. We invite you to keep exploring more fearless beauty at UD!

Munisa
1 month ago

5stary

Perfect 👍👍👍

Madd_Foxx
2 months ago
from Springville, AL

Shake, shake, shake

I read the reviews on the product but I pulled the trigger anyway because Space Cowboy is my absolute fave! The application is a little “next level”. However, if you follow instructions and shake it thoroughly first and blend after you put a small amount on you will find that it is beautiful. It may take practice but it is worth it. Looking forward to getting more colors when I can afford them to try them out.

Recommends this product

  • Photo from Madd_Foxx

Customer review from urbandecay.com

zoeya12_8559
2 months ago
Incentivized review

Ok

It’s a really pretty shimmer but it was definitely hard to put on the eyes and didn’t really set the way I wanted it too. Has a very watery texture that makes it hard to blend and because it’s so wet it picks up your concealer and leaves weird patches.

  • Photo from zoeya12_8559

Customer review from influenster.com

Response from influenster.com

Consumer Care Center2 months ago

Hi there! Thank you for trying our 24/7 Glaze-On Liquid Eyeshadow. We're so happy you loved the shimmer, but we hear you on the tricky application. Your input is important to us, and we've already shared your feedback with our team to help us level up. Keep exploring UD and unleash all the fearless beauty that awaits!

Joseph
3 months ago
from Maine

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Disappointed in the shade

It goes on great, but very very light

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Recommends this product

Response from Macy's

UD Makeup Freak3 months ago

Hi there! Thank you for sharing your thoughts on our 24/7 Glaze-On Liquid Eyeshadow. Your feedback truly matters, and we've passed your comments along to our team. We're glad you like how it applies, but understand it seemed a bit light. To make your shadow truly pop, try building it up layer by layer, letting each one dry. Also, prep your eyelids with our Primer Potion for ultimate vibrancy and lasting power. We hope this helps you rock your look with UD! UrbanDecay

meghanhe496_5253
3 months ago
Incentivized review

No

This stuff was super sticky and didn't stay on at all. The pigment was gorgeous, but the product just wasn't working. It also didn't blend very well. It also did have a strong glue scent. The packaging is pretty cute though.

Customer review from influenster.com