24/7 Glide-On Eye Pencil, Heartless

4.7 (10,368)
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Product details

Web ID: 2817958
A new shade of our creamy, bestselling 24/7 glide-on eye pencil. This pink shade brightens and highlights for an illuminated appearance. Can also be used as a base layer with our eyeshadow for more depth and dimension.
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    • 100% Cruelty Free
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Ratings & Reviews

4.7/5

10,368 star ratings & reviews

Write a Review
79.0% of reviews have 5 stars
8192
14.6% of reviews have 4 stars
1513
3.6% of reviews have 3 stars
369
1.3% of reviews have 2 stars
139
1.5% of reviews have 1 star
155

2296 customer images

10,368 reviews
amyj166_681
29 days ago
Incentivized review

Amazing

This blended perfectly the glitter was the perfect fall color absolutely loved it! The texture was amazing. The packaging arrived and was great

  • Photo from amyj166_681

Customer review from influenster.com

heatherl232_1531
1 month ago
Incentivized review

Pretty eyeshadow

I love this eyeshadow. It was great pigmentation and was easy to blend. The shimmer in it was fine and had great reflection on the eyes. This shade was also unique, but wearable. I didn’t notice significant fallout, but I always use some sort of primer with my shadows. I would definitely recommend this line!

  • Photo from heatherl232_1531

Customer review from influenster.com

C L R
1 month ago
from Alabama

UD eyeliners

I prefer a gel like eyeliner and Urban Decay delivers. It goes on smoother and looks great!

  • Photo from C L R

Customer review from urbandecay.com

Button680
1 month ago
from San Francisco, CA

Most colors are too dry or don’t stay put

I’ve tried these in several colors over the years and generally they don’t glide on very well (smoke is the worst) as they are either too dry or are too liquid for a pencil. The only color that I’ve ever tried that was great to apply was Uzi and it’s been discontinued. Most recently tried zero and it’s WAY too smudgy for a black. Don’t recommend at all.

  • Photo from Button680

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center1 month ago

Hello! Thank you for sharing your feedback on our 24/7 Glide-On Waterproof Eyeliner Pencil. We understand your concerns and have forwarded your comments along to our team. We greatly appreciate you bringing this to our attention, as your input means everything to us and helps us improve. We invite you to explore our other products at UD and discover something you'll love!

Bballmom
1 month ago

The best!

I absolutely love these!! Been using them for years but my favorite color is not available! Please bring back UZI!!!!

Customer review from urbandecay.com

EBK54
2 months ago

Won’t extend

The pencil is fully retracted and will not extend, so it is unusable.

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center1 month ago

Hi there! Our 24/7 Glide-On Waterproof Eyeliner Pencil does need to be sharpened. To keep your liner perfectly on point, we recommend grabbing our Grindhouse Double Barrel Sharpener: https://tinyurl.com/y2jkqpba. It's specifically designed for cosmetics, ensuring your pencil stays sharp for flawless application!

gretchen
2 months ago

Really awesome liner but sharpening is required

First, I really love this eyeliner for its color, glide-on application and staying power. Really, it's awesome. However, the fact that it requires sharpening is disheartening. Carrying a sharpener while traveling is not practical and sharpening seems to waste a lot of product. So many eyeliners out there are twist-up, couldn't this otherwise fantastic product be updated?

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center1 month ago

Hi there! Thanks for sharing your feedback on our 24/7 Glide-On Waterproof Eyeliner Pencil. We truly value your comments and have passed them along to the team. We understand you're loving this eye pencil but wish it was retractable, and we've shared this suggestion with our product team. We're always looking for ways to improve and bring you more of what you love. Keep exploring more beauty at Urban Decay!

Dolly25
2 months ago
from Buffalo, NY

Less than a week

I bought the 24/7 Glide-On-Eye Pencil. Opened it a week ago and it is either empty or the twisty stopped working. I am very disappointed and will not purchase another product from this company. This was not only a waste of money but, it left me without any eyeliner. I wear make-up/eyeliner every day. This should have easily lasted me a month or more.

Customer review from urbandecay.com