24/7 Inks Liquid Eyeliner

4.5 (1,599)
$23.80 (15% off) with code: FRIEND$28.00
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Women Founded
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Product details

Web ID: 15800969
Inspired by professional paint brushes, 24/7 Inks Liquid Eyeliner unleashes your inner artist and delivers chaos-proof performance. Ergonomically designed with a patented, precision grip and an ultra-sharp tip, this innovative eyeliner made in Japan puts you in control. It's easier than ever to create a variety of eye makeup looks, including everything from "everyday" chill looks to more advanced artistry and graphic liner looks.

  • Product Features

    • WHAT IT IS:
    • Urban Decay's 24/7 Inks Liquid Eyeliner is the only liquid eyeliner with an ergonomic grip that comes in nine vibrant colors and features a flow-through pen with an ultra-sharp tip to help make application easier
    • WHAT IT DOES:
    • Formula glides on smoothly to effortlessly accentuate any eye shape; water resistant and smudge resistant; up to 24-hour wear; patented precision-grip technology; flow-through pen component features either a felt tip or a brush tip
    • INGREDIENT HIGHLIGHTS:
    • SKIN TYPES:
    • Formulated for all skin types
    • HOW TO USE:
    • Shake before applying, to saturate the felt or brush tip
    • Craft everything from fierce cat eye wings to free-flowing graphic eyeliner designs; the flexible, ultra-fine tip makes it easy to draw thin or thick lines without skipping, dragging or pulling on delicate skin
    • For a more fluid application, hold the end of the paintbrush-inspired handle and envelop eyes in swirls of color or dreamy doodles
    • USE WITH:
    • Original Eyeshadow Primer Potion
    • 24/7 Moondust Eyeshadow

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.5/5

1,599 star ratings, 1,568 reviews

Write a Review
64.5% of reviews have 5 stars
1031
23.5% of reviews have 4 stars
376
7.7% of reviews have 3 stars
123
2.1% of reviews have 2 stars
34
2.2% of reviews have 1 star
35

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

889 customer images

  • Legit purchaser
  • Barely visible anymore and it’s only been two weeks
1,568 reviews
NasibakhonRN
9 days ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

perfect liner

My favorite one! you can draw any lines easily and smoothly. it stays all day long.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Maria
15 days ago
from Los Angeles
Verified PurchaserYes

On average, customers rate the Sheer/bold of this item as Bold.

Poor quality

Im not sure if its an Urban Decay issue or a Macy's product quality issue, but it was quite possibly the worst eyeliner I've attempted to use.

On average, customers rate the Sheer/bold of this item as Bold.

Response from Macy's

UD Makeup Freak14 days ago

Hello Maria! Thank you for reaching out and sharing your experience with our 24/7 Inks Liquid Eyeliner. We are truly sorry to hear that it was quite possibly the worst eyeliner you've attempted to use; that is certainly not the high-performance experience we aim to deliver. We pride ourselves on the quality and efficacy of our products, and it's disappointing when they don't meet expectations. We take every measure to ensure our eyeliners deliver intense color, precision, and long-lasting wear. Sometimes, how a product is stored or handled can impact its performance. We encourage you to reach out to Macy's customer service or our own team if you suspect there might be an issue with the specific product you received. We want to ensure you always receive our products in perfect condition, ready to deliver the edgy, vibrant look you expect from Urban Decay. UrbanDecay

Reggie
2 months ago
Verified PurchaserYes

On average, customers rate the Sheer/bold of this item as Bold.

Great product

All i can say is...i love it! Easy to use. Looks good. No mess. Clean application!

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Heather Rae
4 months ago
from Santa Maria, Ca
Verified PurchaserYes

Great when in a rush

Glides on easy

MacPepper
4 months ago
from Prescott, Arizona
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Redheads and blondes should grab this

This is such a good product from Urban Decay. I've never used this brand. I was so pleasantly surprised that it the eyeliner fits so well in your hand and makes it errorless to apply. Best eyeliner I have used. The color WHISKEY is perfect for my redhead coloring and I have ordered more so I don't run out.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

grimriff
5 months ago

great product, would recommend.

i bought this recently for my school’s prom, i was definitely pleased with what i got. the flare on the handle made application incredibly easy as compared to other eyeliners which my hands get shaky with. this is the longest lasting, most durable eyeliner i’ve ever had. it lasted through the summer heat and a lot of dancing and such, i love how vibrant the color was too (i got freak). my only complain is that it stains a bit after, but so does a lot of my makeup so i’ll live with that. a bit expensive in store but honestly worth the extra money.

Customer review from urbandecay.com

MaryJM
5 months ago
from Washington, DC

All day wear, passes the sweat test!!!

I've tried many "long last/waterproof" eyeliners, and this is the only one (so far) that passes the gym sweat test. It looks just as good hours after a good sweat. I have only used WHISKEY and I love the deep brown pigment.

Recommends this product

Customer review from urbandecay.com

JulieInFlorida
6 months ago
from Pensacola Florida

Lasted for One Week

I have purchased this product a couple of times. First time, didn't last even a week. Second time, had to make sure the first purchase was not defective. It wasn't. It just doesn't last. So disappointing.

  • Photo from JulieInFlorida

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hello JulieInFlorida! We are truly sorry to hear about your frustrating experience with our 24/7 Inks Easy Ergonomic Liquid Eyeliner Pen. It is genuinely disheartening to learn that after two purchases, you found the product did not last and ran out so quickly. We understand how disappointing it is when a product, especially one you've given a second chance, doesn't deliver on its expected longevity. Our liquid eyeliners are designed for precision and vibrant color, and it is certainly not our intention for them to deplete so rapidly. Your direct feedback is incredibly important to us, and we appreciate you bringing this to our attention as it helps us in our continuous efforts to ensure the quality and performance that our customers expect from us.