24/7 Inks Liquid Eyeliner

4.4 (1,621)
$28.00
Enter your to see delivery availability.
  • 8
  • 4
  • 3
  • 11
  • 8
Offers & perks
Women Founded
See offer details

Product details

Web ID: 15800969
Inspired by professional paint brushes, 24/7 Inks Liquid Eyeliner unleashes your inner artist and delivers chaos-proof performance. Ergonomically designed with a patented, precision grip and an ultra-sharp tip, this innovative eyeliner made in Japan puts you in control. It's easier than ever to create a variety of eye makeup looks, including everything from "everyday" chill looks to more advanced artistry and graphic liner looks.

  • Product Features

    • WHAT IT IS:
    • Urban Decay's 24/7 Inks Liquid Eyeliner is the only liquid eyeliner with an ergonomic grip that comes in nine vibrant colors and features a flow-through pen with an ultra-sharp tip to help make application easier
    • WHAT IT DOES:
    • Formula glides on smoothly to effortlessly accentuate any eye shape; water resistant and smudge resistant; up to 24-hour wear; patented precision-grip technology; flow-through pen component features either a felt tip or a brush tip
    • INGREDIENT HIGHLIGHTS:
    • SKIN TYPES:
    • Formulated for all skin types
    • HOW TO USE:
    • Shake before applying, to saturate the felt or brush tip
    • Craft everything from fierce cat eye wings to free-flowing graphic eyeliner designs; the flexible, ultra-fine tip makes it easy to draw thin or thick lines without skipping, dragging or pulling on delicate skin
    • For a more fluid application, hold the end of the paintbrush-inspired handle and envelop eyes in swirls of color or dreamy doodles
    • USE WITH:
    • Original Eyeshadow Primer Potion
    • 24/7 Moondust Eyeshadow

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.
  • talk with a beauty expert
    Makeup, skincare, scents—ask us about it all.
    1-800-477-6229
    Need help with something else?

Ratings & Reviews

Here's what customers think
  • The eyeliner is highly pigmented with bold, vibrant colors that are easy to build up
  • It glides on smoothly and effortlessly, with a fine-tipped brush for precise application and sharp lines
  • The eyeliner has impressive staying power, lasting all day without smudging, fading or transferring
  • It is waterproof and smudge-proof
  • The range of color options allows for versatile looks, from subtle to dramatic
  • Overall, the eyeliner is considered a high-quality, user-friendly product that delivers on performance and long-lasting results
AI-generated summary from 1,583 customers reviews.
4.4/5

1,621 star ratings, 1,583 reviews

Write a Review
64.3% of reviews have 5 stars
1042
23.3% of reviews have 4 stars
377
7.8% of reviews have 3 stars
126
2.1% of reviews have 2 stars
34
2.6% of reviews have 1 star
42

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

889 customer images

1,583 reviews
Deepend
5 days ago

Eye liner

I purchased deep end which is the color of the pencil I ordered previously. The liquid one was not close to the same color. I can’t keep the liquid one straight to apply

Customer review from urbandecay.com

Wendyb2010
24 days ago
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Excellent buy

The color is so deep love it !

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Helpful?
Marcea1
30 days ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Eyeliner

This eyeliner comes in a beautiful tube, but it’s hard to get the liner to come out and it went dry very quickly so I can’t use it. I’ve only had it for a month.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Helpful?

Response from Macy's

UD Makeup Freak19 days ago

Hi there! Thank you for reaching out about ou r Urban Decay 24/7 Inks Liquid Eyeliner. We are sorry to hear your eyeliner dried out after only a month. While we are glad you enjoyed the packaging, the performance you described does not meet our quality standards.
To keep liquid or felt-tip liners fresh and flowing, we recommend:
The "Click" Close: Always ensure the cap is pressed until it clicks to prevent air from drying the formula.
Storage: Store the eyeliner tip-down so the ink stays concentrated at the applicator. UrbanDecay

Jillb3022
1 month ago

Only works for a few seconds then goes dry

On my first eye I love it and it works perfect but after a few seconds it starts drying up and I dont even get time to do my second eye which is such a bummer since I just got this less then a month ago and it was my first time treating myself to a nice eyeliner. It was recommended to me by a few people so I was so excited but it just was a bit disappointing. I store it upside-down and shake it everytime but still nothing helps. It also becomes super tacky feeling. I provided a video thr first eye is what it applied dried up.

Recommends this product

Customer review from urbandecay.com

Macy's customer
1 month ago
Verified PurchaserYes

Dried up

The eyeliner I received looked like a great color, sparkly blue, but was basically dried up, so I will be sending it back.

Helpful?

Response from Macy's

UD Makeup Freak1 month ago

Hi there! Thank you for sharing your feedback on our 24/7 Inks Liquid Eyeliner. We are so sorry to hear about your experience and appreciate you letting us know. We have shared your comments with our team. Since you are planning a return, we recommend reaching out to Macy's customer support for further assistance with that process. We invite you to explore our other eyeliner options to discover your ideal match and unleash your inner artist with UD! UrbanDecay

Yajaira
2 months ago
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Eyeliner

Love it.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

Recommends this product

Helpful?
Macy's customer
2 months ago
Verified PurchaserYes

All other colors amazing

The white does not go on very good at all, and it doesn't show up

Helpful?

Response from Macy's

UD Makeup Freak1 month ago

Hello! Thank you for sharing your feedback on our 24/7 Inks Liquid Eyeliner. We are sorry to hear about your disappointment with the pigment and application, and we have passed your comments along to our team. A helpful tip for this formula is to shake the liner well before each use to ensure the pigment is fully activated. If you are still having issues, we recommend reaching out to Macy's customer support for further assistance. We invite you to explore our other eyeliner options to discover your ideal match and unleash your inner artist with UD! UrbanDecay

Wendy
2 months ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Doesn't really work

It was dried up. Whatever was left was really light.

On average, customers rate the Oil-absorbing/moisturizing of this item as Oil-absorbing.

On average, customers rate the Natural wear/long lasting of this item as Natural wear.

On average, customers rate the Sheer/bold of this item as Sheer.

Helpful?

Response from Macy's

UD Makeup Freak1 month ago

Hi there! We are so sorry to hear about your experience with your 24/7 Inks Liquid Eyeliner. To ensure the best performance, please make sure to shake the eyeliner well before each application. If you are still having trouble, we are here to help. Please give us a call at 800-784-8722 and provide case number 44670892. Our customer service team is available Monday through Friday, 9:00 am to 5:30 pm ET. UrbanDecay