• Urban Decay - Use this powder to highlight from your cheekbones to your collarbone and beyond.
  • Urban Decay - Use this powder to highlight from your cheekbones to your collarbone and beyond.
Urban Decay - Use this powder to highlight from your cheekbones to your collarbone and beyond.
Urban Decay - Use this powder to highlight from your cheekbones to your collarbone and beyond.
$21.25 with code: VIP
Current selected color: Legend
$21.25 with code: VIP
In stock: Usually ships within 2 business days.
Product Details

Urban Decay's creamy, demi-matte 24/7 Waterline Eyeliner Pencil lays down waterproof color that lasts all day for use on the inner rim in the waterline. Even creamier than UD's original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eyeliner Pencil glides on easily and doesn't smudge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out.

  • Shades include:
  • Legend - black (vegan)
  • Push - navy
  • Rail - brown (vegan)
  • Mood - charcoal (vegan)
  • Street - green
  • So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end
  • UD's 24/7 formula doesn't contain any mineral oil, paraffin or preservatives

Web ID: 2431017

Customer reviews

9265 Reviews
5 Stars
4 Stars
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1 Star
User Images
    Mar 22, 2023
    Incentivized Review
    Not impressed

    Fades and smudges. I will not purchase this again.

    Customer review from urbandecay.com
    Response from urbandecay.com
    Mar 24, 2023

    Mar 18, 2023
    from Grantville, KS
    Incentivized Review
    This eyeliner blew me away!

    Mature skin babes listen up, I have been looking high and low for an eyeliner that doesn't tug or skip on my eyes, aging like a fine wine! I found it! Pigmented, long lasting, waterproof, buttery, perfect. As we age, we naturally can not connect our wings as well.... this is a game changer! I bought mildew first and played with it...fell in love and bought 3 more. Smoke, whisky, and black market. Honest men and women and everyone who needs an amazing eyeliner. Buy this and I promise u won't regret it! This is the only formula that I can use to draw my wings again! Also....there are no rules of makeup, only creativity!

    Customer review from urbandecay.com
    Mar 14, 2023
    from Colorado
    Incentivized Review
    FAVORITE eyeliner of all time!

    I "discovered" the 24/7 eyeliner several years ago, and after that, never looked back! The formula and pigment are second to none! I own almost every shade, but will be all over an army green, hot terra-cotta, icy green, any purples, wines, burgundy and plums any day... In other words, if Urban Decay decides to expand the selections, I will be expanding as well! I have fair, sensitive skin AND sensitive eyes and these do not make my eyes water. I appreciate the pigment and ease of use, how gentle the formula is on the eyes. I think UD should propose new shades and let their loyal customers and public vote, for a "people's choice" shade. The line really has so a wide span, but once a fan, of course we want more! Thank you for making this awesome product. No eye look is complete without 24/7!

    Customer review from urbandecay.com
    Mar 07, 2023
    24/7 Eye Pencil

    [This review was collected as part of a promotion.] The best pigmented eye liner yet. I have always had difficulty finding eye pencils with strong long lasting colors. The dark green is beautiful on green eyes and I love the amount of sparkle the liner has in it!

    Customer review from influenster.com
    Mar 07, 2023
    Best I have ever used.

    This is the best eyeliner I have ever used. I use it with the Urban Decay Eye Primer and there is absolutely no smudge the entire day.

    Jo C
    Feb 28, 2023
    Incentivized Review
    Easy on the sensitive eye

    I am very sensitive to most eyeliners. This one has been so easy to use and to wear. I love it. Great color (Whiskey) for hazel eyes.

    Customer review from urbandecay.com
    Feb 22, 2023
    Incentivized Review
    A Rainbow of Colors

    Love the variety of colors. Doesn't really stay put for 24 hrs though.

    Customer review from urbandecay.com
    Feb 20, 2023
    Incentivized Review
    Quality Problem

    First time ordering this particular brand. The colors are vibrant but I’m disappointed with the quality when I have had to sharpen the pencil there are jagged edges? Can’t use it as it may cause damage to the eyelids. I noted another user stating the same problem. Please advise

    Customer review from urbandecay.com
    Response from urbandecay.com
    Feb 24, 2023