24/7 Waterproof Liquid Eyeliner

4.5 (1,184)
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Product details

Web ID: 590072
Achieve clean, sharp waterproof lines with shocking ease. The newest addition to Urban Decay's 24/7 franchise is available in a veritable rainbow of long-lasting, highly-pigmented, waterproof color options -- a ton of shades ranging from matte to glossy to shimmery! (And why would you only buy one? Try them all!) Use the ultra-fine brush tip to create lines that are razor-thin or thick, even and bold. The brush is also short and easy to control, making it ideal for liquid liner newbies. The slim pens are convenient - go ahead and pack 'em all into your makeup bag - and are color-matched to each shade. They've packaged them inside their flashy new box that houses all of the products in the 24/7 franchise.

  • Product Features

    • Shade Descriptions:
    • Siren: teal w/blue shift
    • Radium: bright blue w/silver sparkle
    • Perversion: carbon black
    • Demolition: deep matte brown
    • Eldorado: yellow gold w/gold sparkle
    • Bobby Dazzle: white silver w/iridescent sparkle
    • Retrograde: dark purple w/purple sparkle
    • Woodstock: hot pink w/iridescent sparkle
    • Revolver: dark grey w/iridescent sparkle
    • Sabbath: deep matte navy
    • Smog: deep brown w/golden shimmer & iridescent sparkle
    • 100% Cruelty Free

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • Our Normal Gift Boxing is not available for this item.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.5/5

1,184 star ratings & reviews

Write a Review
72.3% of reviews have 5 stars
856
15.4% of reviews have 4 stars
182
5.8% of reviews have 3 stars
69
3.2% of reviews have 2 stars
38
3.3% of reviews have 1 star
39

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

14 customer images

  • Cat eye
  • ElDorado and Perversion layered 24/7 eyeliners
  • me, my crazy brother, an ill-advised drink, and perfect eyeliner. xo (I was wearing the Deluxe Eyeshadow in Fishnet and the reg eyeshadow in Stalker and the long-d/c'd Metropolitan)
  • Leopard Print using 24/7 Liquid Liners
  • Used with the SuperCurl Curling Mascara and the Naked look from Book of Shadows IV
  • Woodstock Wings
1,184 reviews
salmli
3 years ago
from Austin, TX

Give the people what they want!

For the love of all things holy, bring these back! They were perfection. Best brush tip, best colors, best formula. I beg of you. Bring them baaaaack!

Customer review from urbandecay.com

impatientlywaiting
3 years ago
from Washington, DC

Top Tier.

Once again, I am begging for the return of this product. NOTHING compares. Hands down the best formula, brush tip, and color (Sabbath). I will never understand why this entire line was discontinued considering it was such a winner in my (and many others) book. Please bring it back.

Recommends this product

Customer review from urbandecay.com

jrpendley
3 years ago

Best Eyeliner Ever

I bought this years ago and is THE ONLY eyeliner I've ever tried that actually stayed on. Didn't smudge, didn't rub off, didn't dull. IT STAYED!!! I really really wish UD would bring this back as I've never found anything else to even closely measure up to this.

Recommends this product

Customer review from urbandecay.com

rhibread
4 years ago
from Denver, CO

Best Eyeliner EVER

I LOVE this liner so much (always used Sabbath - the best navy blue ever). I used this for years and really wish UD would bring this back! The formula of this product was like no other. Really really need it back.

Recommends this product

Customer review from urbandecay.com

DivaDoll
4 years ago
from Detroit

Best eye liner I've ever used

Unbelievable that Urban Decay would discontinue this! Its years after and I'm still using the 1 colors I have from this collection; Radium. I'm 62 and a stage performer. This stands that test! What a brilliant flawless product. Urban Decay your utterly nuts for not bringing it back. Fools would be a more accurate term. Its worth its weight in gold!

Recommends this product

Customer review from urbandecay.com

sadgirl69
4 years ago

it’s so good are you kidding???

bring her back?????!!!! And I need you And I miss you And now I wonder If I could fall into the sky Do you think time would pass me by? 'Cause you know I'd walk a thousand miles If I could use your eyeliner again…tonight

Customer review from urbandecay.com

Jrpendley
6 years ago
from Paducah, KY

Only eyeliner to ever stay

Will this ever come back? It is the only eyeliner I've ever had stay on. I'm so sad it is gone.

Recommends this product

Customer review from urbandecay.com

effinglizzi
9 years ago

Good eyeliner, but...

This eyeliner is great. Totally fine. It works. It does the job. But it burns my eyes like the seventh layer of heck. I heard nothing of this eyeliner doing this to anyone else. But this eyeliner is seriously like pouring acid into your eyeball. At least for me. I can't get myself to use it. I've used it twice and just oh my gosh. I love UD as a brand, but this product... no way Jose.

Customer review from urbandecay.com