Eyeshadow Primer Potion

4.7 (12,533)
$28.00
Color:Anti Aging
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Product details

Web ID: 2127507
Prep lids with Urban Decay Eyeshadow Primer Potion for intense color payoff for up to 24 hours. This long-lasting eyeshadow primer includes optical blurring pigments that diffuse light to blur redness as well as ingredients that help prevent and repair wrinkles and other signs of skin damage.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to American Samoa, Hawaii, Armed Forces Pacific, Palau, Puerto Rico, U.S. Virgin Islands, Guam, Northern Mariana, Armed Forces Americas, Alaska, Federated States of Micronesia, Armed Forces Europe, Marshall Islands
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • This eyeshadow primer is highly regarded for its ability to intensify color, prevent fading and creasing, and create a smooth, even base for seamless eyeshadow application and blending.
  • The lightweight, creamy formula has a tacky texture that helps eyeshadow adhere, especially for those with oily lids.
  • Reviewers consider this an essential, high-quality product that enhances the vibrancy, longevity, and application of a variety of eyeshadow formulas and finishes.
AI-generated summary from 12,478 customers reviews.
4.7/5

12,533 star ratings, 12,478 reviews

Write a Review
81.9% of reviews have 5 stars
10267
12.5% of reviews have 4 stars
1569
3.3% of reviews have 3 stars
419
1.0% of reviews have 2 stars
120
1.3% of reviews have 1 star
158

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

2063 customer images

12,478 reviews
PunkBarbie
10 days ago

Disappointed, I miss the original formula.

So I don’t know what they did to the formula but this new one is not anywhere near as good as the original formula. This one feels cheap and greasy. They claim to only have changed the packaging/applicator, but after being a long time user of about 20 years, thats not exactly the case.

Customer review from urbandecay.com

Donna Kay
12 days ago

Not as good as the original version

The product that I thought that ordered was the "ORIGINAL" EDEN, but I got the newest version which is a completely different look (it is transparent, where the one that I like is more like a light cream version).

Customer review from urbandecay.com

lmk207s
1 month ago

Product great, Packaging terrible

Primer is so good, I love it! Packaging is terrible. Please get rid of the wand! There's got to be something better.

Recommends this product

Customer review from urbandecay.com

Suzeee
2 months ago
from Ar

Long lasting

Have used this eye primer for years and it is absolutely one of the best out there.

Recommends this product

Customer review from urbandecay.com

Deedee5777
3 months ago
from Ny

It was ok

The only problem I have is that it drys up too quickly and it drys up in the tube.

Recommends this product

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hello Deedee5777! We appreciate you sharing your experience with our Eyeshadow Primer Potion Anti-Aging, and we are glad it is a part of your makeup routine. Because this formula is designed to set quickly to create a smooth, crease-proof base for your eyeshadow, it can be sensitive to air exposure. To help keep the product creamy and prevent it from drying out prematurely in the tube, we recommend ensuring the cap is tightened firmly immediately after every use. A helpful tip to revive the consistency if it begins to feel a bit thick is to gently warm the tube between your palms for a minute before application; this helps soften the formula, ensuring it glides onto your lids effortlessly and provides the perfect canvas for your eye looks.

Dorothea
3 months ago
Incentivized review

Love this stuff!

This works great on my eyelids and does a great job helping the shadow stay on longer.

Customer review from urbandecay.com

MelsWV
3 months ago
from West Virginia

Worth the price, great product

I’ve bought this product consistently for years. It helps my eye makeup stay on & not fade or crease.

Recommends this product

Customer review from urbandecay.com

Dez
3 months ago
from Montclair, ca
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

I’m 49 and recommend this product

Goes on beautifully and I can see a difference

On average, customers rate the Natural wear/long lasting of this item as Long lasting.