Original Eyeshadow Primer Potion

4.7 (12,809)
$28.00
Color:Original
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 2127504
Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.

  • Product Features

    • WHAT IT DOES:
    • This nude creamy eye makeup primer works with all skin tones and dries invisibly to prep for flawless, crease-free eyeshadow looks with an easy-to-use applicator
    • The Urban Decay eyeshadow primer also ensures color stays rich and pigmented for up to 24 hours
    • Polymer technology fills in any imperfections on the skin's surface, visibly smoothing and prepping your lids for long-lasting shadow and eyeliner
    • HOW TO USE:
    • Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power
    • Mix with your favorite eyeshadow for crease-free, custom cream shadows and eyeliner
    • USE WITH:
    • Urban Decay Naked3 Eyeshadow Palette
    • Urban Decay Brow Blade Ink Stain + Waterproof Eyebrow Pencil

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Armed Forces Europe, U.S. Virgin Islands, Hawaii, Marshall Islands, Armed Forces Americas, Puerto Rico, Palau, Alaska, Federated States of Micronesia, Northern Mariana, American Samoa, Guam, Armed Forces Pacific
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • This eyeshadow primer helps keep eyeshadow vibrant and crease-free all day.
  • Customers report it intensifies eyeshadow color, prevents fading, and allows makeup to last through sweat and humidity.
  • The primer creates an even, smooth base for application and blending, and is lightweight and non-greasy.
  • Reviewers find it works well with both high-end and drugstore eyeshadows, transforming less pigmented shadows into long-lasting, vibrant looks.
  • Overall, this primer is considered a must-have product for eyeshadow lovers, providing crease-proof, all-day wear and making colors pop.
AI-generated summary from 12,770 customers reviews.
4.7/5

12,809 star ratings, 12,770 reviews

Write a Review
82.3% of reviews have 5 stars
10545
12.4% of reviews have 4 stars
1594
3.3% of reviews have 3 stars
420
0.9% of reviews have 2 stars
117
1.0% of reviews have 1 star
133

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Neutral.

2063 customer images

12,770 reviews
Suzeee
12 days ago
from Ar

Long lasting

Have used this eye primer for years and it is absolutely one of the best out there.

Recommends this product

Customer review from urbandecay.com

Kim s
19 days ago
from Ocala, fl

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Long lasting eye makeup

Long lasting eye makeup.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Recommends this product

Kim s
19 days ago
from Ocala, fl

Long lasting eye makeup

This product helps my eye makeup last all day.

Recommends this product

Deedee5777
27 days ago
from Ny

It was ok

The only problem I have is that it drys up too quickly and it drys up in the tube.

Recommends this product

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center15 days ago

Hello Deedee5777! We appreciate you sharing your experience with our Eyeshadow Primer Potion Anti-Aging, and we are glad it is a part of your makeup routine. Because this formula is designed to set quickly to create a smooth, crease-proof base for your eyeshadow, it can be sensitive to air exposure. To help keep the product creamy and prevent it from drying out prematurely in the tube, we recommend ensuring the cap is tightened firmly immediately after every use. A helpful tip to revive the consistency if it begins to feel a bit thick is to gently warm the tube between your palms for a minute before application; this helps soften the formula, ensuring it glides onto your lids effortlessly and provides the perfect canvas for your eye looks.

Dorothea
30 days ago
Incentivized review

Love this stuff!

This works great on my eyelids and does a great job helping the shadow stay on longer.

Customer review from urbandecay.com

MelsWV
1 month ago
from West Virginia

Worth the price, great product

I’ve bought this product consistently for years. It helps my eye makeup stay on & not fade or crease.

Recommends this product

Customer review from urbandecay.com

AJ
1 month ago
from Sacramento, CA

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Best one

Long lasting and a little goes a long way!

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Norcal
2 months ago
from Sacramento

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Tattoo Strength

It works. I have hooded eyelids with old skin and the primer keeps my felt tip eyeliner in place all day.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.