For indestructible, all-day eyeshadow, Urban Decay’s legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pale nude shimmer). The gorgeous packaging features ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time."
- Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. The lineup includes:
- Original, a nude shade that blends beautifully on all skin tones and dries invisibly.
- Eden, a nude matte shade, offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone).
- Sin, pale nude shimmer. Minor Sin, a subtle pale nude shimmer, is a sheerer version of Sin that UD reworked based on customer feedback.
- Enigma is a LIMITED-EDITION neutral matte shade; 100% of your purchase price funds The Ultraviolet Edge, Urban Decay's global initiative to empower women.
- Anti-Aging (a nude shade) measurably improves the signs of aging. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage.
- UD even offers Original and Anti-Aging in a travel-size tube, making it easy to apply long-lasting, crease-free eyeshadow on the go.
- Every shade of Eyeshadow Primer Potion now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap.
- Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
- Beauty Tip:
- Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing.
- This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping.
- 100% Cruelty Free
- Web ID: 2127504
Only one promo code may be used per Order.
Extra 15% off code: VIP
with Promo code: VIP
EXTRA 15% OFF select regular-priced & sale: cosmetics & fragrances during our VIP Sale!
TO GET EXTRA SAVINGS: Place qualifying items in shopping bag, then enter promo code VIP in the box labeled HAVE A PROMO CODE? and click APPLY. You can enter the promo code in your shopping bag at any time before or during checkout. Only one promo code may be used per transaction. EXTRA 30% OFF select regular-priced & sale: clothing for women, men & kids, accessories, shoes, coats, dresses, lingerie, swim for her, men's suit separate & sport coats, home, suits for her, and fine & fashion jewelry. EXTRA 25% OFF select regular-priced & sale: watches. EXTRA 15% OFF select regular-priced & sale: cosmetics & fragrances. EXTRA 10% OFF select regular-priced & sale: electrics/electronics, furniture, rugs, floor coverings & mattresses. EXCLUDES ALL: Bonus Buys, Deals of the Day, Everyday Values (EDV), Last Act, lowest prices of the season, Macy’s Backstage, specials, The Market @ Macy’s, athletic clothing/shoes/accessories, baby gear, designer jewelry/sportswear/watches, gift cards, gourmet foods, jewelry trunk shows, previous purchases, restaurants, services, kids' shoes, smart watches/jewelry, special orders, select tech accessories, toys, select water bottles, wine, American Rug Craftsmen, Anova, Apple Products, Barbour, Bow & Drape, Brahmin, Breitling, Breville, Briggs & Riley, Brooks Brothers Red Fleece, select COACH handbags, Demeyere, Dyson, Eileen Fisher SYSTEM, Global Cutlery, Hanky Panky, Hurley, Johnston & Murphy, kate spade new york accessories/apparel, Kenneth Cole kids’ shoes, KitchenAid Pro Line, Le Creuset, LEGO, LensCrafters, Levi’s, select Locker Room by Lids, Marc Jacobs, select Michael Kors/Michael Michael Kors, Miyabi, Movado Bold, Natori, Nike swim, Original Penguin, Panache, Patricia Nash Discovery Collection, Philips, Rimowa, RVCA, Shun, simplehuman bath accessories, Smeg, Spanx, Staub, Sunglass Hut, Swarovski jewelry, S’well, Tag Heuer, Teva, Tempur-Pedic mattresses, The North Face, Tommy John, Tory Burch, Tumi, UGG®, Uttermost Lighting, Vans, Vietri, Vitamix, Wacoal, Wolford, Wüsthof & products offered by vendors who operate leased departments in any of our stores including: Burberry, Gucci, Longchamp & Louis Vuitton; PLUS, ONLINE ONLY: Birkenstock, Merrell, Chanel & Tommy Bahama. Cannot be combined with any savings pass/coupon, extra discount or credit offer, except opening a new Macy’s account. Extra savings % applied to reduced prices. Furniture & mattress prices shown online reflect extra savings. Extra savings end March 25, 2018.
Free shipping & returns
Enjoy Free Shipping & Free Returns with your beauty purchase.
Free gift with purchase
Free White Tea by Elizabeth Arden Sample with any $25 Beauty purchase
Receive a FREE White Tea Eau de Toilette Sample with any beauty purchase
Web Id: 4800996
Web Id: 4800996
Receive a FREE White Tea Eau de Toilette Sample with any beauty purchase.
- Your gift will be added automatically at checkout. Minimum purchase amount does not include gift card(s), gift set(s), tax, shipping or gift wrap charges. One gift per customer. Available while supplies last.
In the event you return qualifying item(s), please be sure to include the bonus with the return. If you would like to keep the bonus but not the qualifying item(s), your account will be charged for the value of the bonus.