Eyeshadow Primer Potion - Travel Size

4.7 (12,655)
$18.00
Color:Anti-Aging
Offers & perks
Women Founded
See offer details

Product details

Web ID: 2127525
It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, U.S. Virgin Islands, Federated States of Micronesia, Armed Forces Pacific, Puerto Rico, American Samoa, Alaska, Guam, Hawaii, Armed Forces Americas, Armed Forces Europe, Northern Mariana, Marshall Islands, Palau
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

12,655 star ratings, 12,608 reviews

Write a Review
82.1% of reviews have 5 stars
10393
12.4% of reviews have 4 stars
1573
3.3% of reviews have 3 stars
417
0.9% of reviews have 2 stars
117
1.2% of reviews have 1 star
155

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

2063 customer images

  • Granted, this is after a full day of work. BUT this primer used to let me rock a look from morning until late night.
  • Smooth and clean application
12,608 reviews
Cynthia
9 days ago
from Alta Loma, Ca
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

My go to!

My eyeshadow lady all day until I wash my face at night. It’s not pasty, eyeshadow applies easily and it doesn’t feel dry. It’s the best !

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Telesia
11 days ago
Verified PurchaserYes

Urban decay eye primer

I love this brand Urban decay because it stays on long throughout the day

Cynthia
19 days ago
Verified PurchaserYes

Urban decay eye shadow base

This is the best brand ever. Nothing compares. It perfects eye shadow performance!

Recommends this product

Benita
1 month ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Love it!

I’ve been using this primer for years now and never had an issue. My eyeshadow stays on all day.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Andrea
1 month ago
from San Francisco, CA

Smooth!

Most eye shadow primers have been a little thick of chalky on my eyelid in the past. This anti-aging formula leaves my lids nice and silky and ready for my shadow.

cindy
2 months ago
from Redondo Beach
Verified PurchaserYes

My eyeshadow looks great all day.

Love how it stays on all day .

Recommends this product

Teeb
2 months ago

Bring back the old squeeze packaging

Go back to just the tube you squeeze out. These wands are horrible!!!

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hi there! Thank you for sharing your thoughts on our Eyeshadow Primer Potion. We definitely hear your concerns about the packaging and have shared them directly with our team. Your feedback is truly important to us, helping us refine and level up our products. Keep exploring UD!

Silksis
2 months ago
Verified PurchaserYes

Great Product

My go-to eyelid primer. Have been using it for years. It’s not sticky like some can be. Good staying power for eyeshadows. I use the anti-aging formula. Not sure what that’s supposed to do but I need all the help I can get.

Recommends this product