Eyeshadow Primer Potion - Travel Size

4.7 (12,665)
$18.00
Color:Anti-Aging
Offers & perks
Free gift with purchase
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$10 Star Money for $100
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Product details

Web ID: 2127525
It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping.

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, Hawaii, U.S. Virgin Islands, Armed Forces Americas, Guam, Armed Forces Europe, Northern Mariana, Marshall Islands, Puerto Rico, Palau, Alaska, Armed Forces Pacific, Federated States of Micronesia, American Samoa
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • This eyeshadow primer is praised for its ability to intensify color, prevent fading and creasing, and keep makeup looking fresh all day, especially for those with oily eyelids.
  • Customers describe it as lightweight, smooth, and easy to apply, with a tacky texture that helps eyeshadow adhere without feeling heavy or sticky.
  • Many makeup enthusiasts consider this primer an essential base that enhances the vibrancy and longevity of eyeshadow looks.
AI-generated summary from 12,612 customers reviews.
4.7/5

12,665 star ratings, 12,612 reviews

Write a Review
82.1% of reviews have 5 stars
10399
12.4% of reviews have 4 stars
1573
3.3% of reviews have 3 stars
419
0.9% of reviews have 2 stars
117
1.2% of reviews have 1 star
157

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

2063 customer images

12,612 reviews
lmk207s
16 days ago

Product great, Packaging terrible

Primer is so good, I love it! Packaging is terrible. Please get rid of the wand! There's got to be something better.

Recommends this product

Customer review from urbandecay.com

Suzeee
1 month ago
from Ar

Long lasting

Have used this eye primer for years and it is absolutely one of the best out there.

Recommends this product

Customer review from urbandecay.com

Deedee5777
2 months ago
from Ny

It was ok

The only problem I have is that it drys up too quickly and it drys up in the tube.

Recommends this product

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center1 month ago

Hello Deedee5777! We appreciate you sharing your experience with our Eyeshadow Primer Potion Anti-Aging, and we are glad it is a part of your makeup routine. Because this formula is designed to set quickly to create a smooth, crease-proof base for your eyeshadow, it can be sensitive to air exposure. To help keep the product creamy and prevent it from drying out prematurely in the tube, we recommend ensuring the cap is tightened firmly immediately after every use. A helpful tip to revive the consistency if it begins to feel a bit thick is to gently warm the tube between your palms for a minute before application; this helps soften the formula, ensuring it glides onto your lids effortlessly and provides the perfect canvas for your eye looks.

Dorothea
2 months ago
Incentivized review

Love this stuff!

This works great on my eyelids and does a great job helping the shadow stay on longer.

Customer review from urbandecay.com

MelsWV
2 months ago
from West Virginia

Worth the price, great product

I’ve bought this product consistently for years. It helps my eye makeup stay on & not fade or crease.

Recommends this product

Customer review from urbandecay.com

Dez
2 months ago
from Montclair, ca
Verified PurchaserYes

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

I’m 49 and recommend this product

Goes on beautifully and I can see a difference

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Satisfied
2 months ago
from California
Verified PurchaserYes

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Smooth

Glides on smooth and easy to use.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Curica
2 months ago
from NY

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Spoiled

Till now I was using Urban Decay eyeshadow primer-sin but since Macy’s didn’t have it I decided to try “anti-aging” one. I received new unused item but obviously something is wrong with it. At first there was only oil coming out of the tube but after squeezing more out I would have oil and base separated. Unfortunately I had to return it.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Response from Macy's

UD Makeup Freak1 month ago

Hi there! Thank you for sharing your feedback on our Eyeshadow Primer Potion. We're sorry to hear about your experience and have shared your comments with our team. The texture of the Anti-Aging formula is different compared to Sin since it is designed to be more hydrating. The formula can sometimes separate, so we suggest swirling the wand inside the tube to help blend it. We are happy to hear you were able to return the product to Macy's and hope you were able to purchase a new one that works better for you. We truly value your business and hope you keep exploring more fearless beauty at UD! UrbanDecay