Eyeshadow Primer Potion

4.7 (12,515)
$23.80 (15% off) with code: FRIEND$28.00
Color:Anti Aging
Offers & perks
Women Founded
See offer details

Product details

Web ID: 2127507
Prep lids with Urban Decay Eyeshadow Primer Potion for intense color payoff for up to 24 hours. This long-lasting eyeshadow primer includes optical blurring pigments that diffuse light to blur redness as well as ingredients that help prevent and repair wrinkles and other signs of skin damage.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to P.O.Box, U.S. Virgin Islands, Marshall Islands, Guam, Federated States of Micronesia, Hawaii, Armed Forces Europe, Puerto Rico, Armed Forces Pacific, Armed Forces Americas, Palau, American Samoa, Alaska, Northern Mariana
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

4.7/5

12,515 star ratings, 12,468 reviews

Write a Review
82.0% of reviews have 5 stars
10258
12.5% of reviews have 4 stars
1568
3.3% of reviews have 3 stars
417
0.9% of reviews have 2 stars
117
1.2% of reviews have 1 star
155

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

2063 customer images

  • Granted, this is after a full day of work. BUT this primer used to let me rock a look from morning until late night.
  • Smooth and clean application
12,468 reviews
Cynthia
11 days ago
Verified PurchaserYes

Urban decay eye shadow base

This is the best brand ever. Nothing compares. It perfects eye shadow performance!

Recommends this product

Benita
27 days ago

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Love it!

I’ve been using this primer for years now and never had an issue. My eyeshadow stays on all day.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Andrea
1 month ago
from San Francisco, CA

Smooth!

Most eye shadow primers have been a little thick of chalky on my eyelid in the past. This anti-aging formula leaves my lids nice and silky and ready for my shadow.

cindy
2 months ago
from Redondo Beach
Verified PurchaserYes

My eyeshadow looks great all day.

Love how it stays on all day .

Recommends this product

Teeb
2 months ago

Bring back the old squeeze packaging

Go back to just the tube you squeeze out. These wands are horrible!!!

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center2 months ago

Hi there! Thank you for sharing your thoughts on our Eyeshadow Primer Potion. We definitely hear your concerns about the packaging and have shared them directly with our team. Your feedback is truly important to us, helping us refine and level up our products. Keep exploring UD!

Silksis
2 months ago
Verified PurchaserYes

Great Product

My go-to eyelid primer. Have been using it for years. It’s not sticky like some can be. Good staying power for eyeshadows. I use the anti-aging formula. Not sure what that’s supposed to do but I need all the help I can get.

Recommends this product

Lady y
2 months ago
from Sparks,NV
Verified PurchaserYes

Fabulous eyeshadow concealer

Helps to keep eyeshadow in place

Recommends this product

Katherine
3 months ago
from California

Irritates my eyes

Unfortunately cannot use it. It was designed for around the eyes use but my eyes feel like they have sand in them.

Response from Macy's

UD Makeup Freak3 months ago

We are sorry to hear about the experience you had with Eyeshadow Primer Potion. We would like to speak with you directly about it. Please give us a call @ 877-378-4249 M-F 9:00 am – 5:30 pm ET for assistance and provide the reference #42163453. Looking forward to speaking with you. It would be helpful if you could have the product available when you call. UrbanDecay