Eyeshadow Primer Potion

4.7 (12,532)
$28.00
Color:Anti Aging
Offers & perks
Free gift with purchase
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Women Founded
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Product details

Web ID: 2127507
Prep lids with Urban Decay Eyeshadow Primer Potion for intense color payoff for up to 24 hours. This long-lasting eyeshadow primer includes optical blurring pigments that diffuse light to blur redness as well as ingredients that help prevent and repair wrinkles and other signs of skin damage.

  • Product Features

    • HOW TO USE:
    • Squeeze the eyeshadow primer directly from the tube or use the flocked wand applicator; either way, you get precise, controlled application every time
    • Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may only be shipped using Standard.
    • This item may not be shipped to American Samoa, Puerto Rico, U.S. Virgin Islands, Marshall Islands, Northern Mariana, Hawaii, Armed Forces Europe, Guam, Palau, Federated States of Micronesia, Alaska, Armed Forces Pacific, Armed Forces Americas
    • This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight shipping.
    • Cannot ship to Northern Mariana Islands, Marshall Islands, Armed Forces Europe, Federated States of Micronesia, Hawaii, Alaska, Armed Forces Pacific, Armed Forces Americas, Puerto Rico, American Samoa, Guam, Palau, US Virgin Islands, Philippine Islands.
    • Enjoy a longer window to return most of your holiday purchases. See our Extended Holiday Return Policy to see if this item qualifies.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.
    • Please call customer service for returns.

Ratings & Reviews

Here's what customers think
  • This eyeshadow primer is highly regarded for its ability to intensify color, prevent fading and creasing, and create a smooth, even base for seamless eyeshadow application and blending.
  • The lightweight, creamy formula has a tacky texture that helps eyeshadow adhere, especially for those with oily lids.
  • Reviewers consider this an essential, high-quality product that enhances the vibrancy, longevity, and application of a variety of eyeshadow formulas and finishes.
AI-generated summary from 12,479 customers reviews.
4.7/5

12,532 star ratings, 12,479 reviews

Write a Review
82.0% of reviews have 5 stars
10271
12.5% of reviews have 4 stars
1568
3.3% of reviews have 3 stars
419
0.9% of reviews have 2 stars
117
1.3% of reviews have 1 star
157

On average, customers rate the Oil-absorbing/moisturizing of this item as Neutral.

On average, customers rate the Natural wear/long lasting of this item as Neutral.

On average, customers rate the Sheer/bold of this item as Neutral.

2063 customer images

12,479 reviews
Suzeee
12 days ago
from Ar

Long lasting

Have used this eye primer for years and it is absolutely one of the best out there.

Recommends this product

Customer review from urbandecay.com

Deedee5777
27 days ago
from Ny

It was ok

The only problem I have is that it drys up too quickly and it drys up in the tube.

Recommends this product

Customer review from urbandecay.com

Response from urbandecay.com

Consumer Care Center15 days ago

Hello Deedee5777! We appreciate you sharing your experience with our Eyeshadow Primer Potion Anti-Aging, and we are glad it is a part of your makeup routine. Because this formula is designed to set quickly to create a smooth, crease-proof base for your eyeshadow, it can be sensitive to air exposure. To help keep the product creamy and prevent it from drying out prematurely in the tube, we recommend ensuring the cap is tightened firmly immediately after every use. A helpful tip to revive the consistency if it begins to feel a bit thick is to gently warm the tube between your palms for a minute before application; this helps soften the formula, ensuring it glides onto your lids effortlessly and provides the perfect canvas for your eye looks.

Dorothea
30 days ago
Incentivized review

Love this stuff!

This works great on my eyelids and does a great job helping the shadow stay on longer.

Customer review from urbandecay.com

MelsWV
1 month ago
from West Virginia

Worth the price, great product

I’ve bought this product consistently for years. It helps my eye makeup stay on & not fade or crease.

Recommends this product

Customer review from urbandecay.com

Dez
1 month ago
from Montclair, ca

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

I’m 49 and recommend this product

Goes on beautifully and I can see a difference

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

Satisfied
2 months ago
from California

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Smooth

Glides on smooth and easy to use.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Recommends this product

Curica
2 months ago
from NY

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Spoiled

Till now I was using Urban Decay eyeshadow primer-sin but since Macy’s didn’t have it I decided to try “anti-aging” one. I received new unused item but obviously something is wrong with it. At first there was only oil coming out of the tube but after squeezing more out I would have oil and base separated. Unfortunately I had to return it.

On average, customers rate the Oil-absorbing/moisturizing of this item as Moisturizing.

On average, customers rate the Natural wear/long lasting of this item as Long lasting.

On average, customers rate the Sheer/bold of this item as Bold.

Response from Macy's

UD Makeup Freak17 days ago

Hi there! Thank you for sharing your feedback on our Eyeshadow Primer Potion. We're sorry to hear about your experience and have shared your comments with our team. The texture of the Anti-Aging formula is different compared to Sin since it is designed to be more hydrating. The formula can sometimes separate, so we suggest swirling the wand inside the tube to help blend it. We are happy to hear you were able to return the product to Macy's and hope you were able to purchase a new one that works better for you. We truly value your business and hope you keep exploring more fearless beauty at UD! UrbanDecay

mary
2 months ago
from Satx

Love it

Great primer for the eyelids.